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Mastering the cold call: How to land a meeting with investors





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March 31, 2021 • 4PM EST

Why you should take this workshop

So you’ve built a dynamic company and now you need outside capital to accelerate your growth? We’ve got you covered. While female founders’ share of VC funding shrank to 2.3% in 2020 (vs. 2.8% in 2019), we want you to be a part of improving that statistic. Raising venture capital is a sales strategy and you'll need the best tools at your disposal to help you raise your round. Join IFundWomen and Lizelle Van Vuuren, Co-founder and  CMO of Undock, to learn how to master the cold call and garner interest in your raise.  Lizelle is a serial startup founder and experienced at raising money from crowdfunding to venture capital, most recently closing $1.6MM in venture funding from Lightship Capital, Bessemer Venture Partners, Lerer Hippeau & more. We will dive into how to do investor research, how to master warm and cold email introductions, and how to use the power of Undock to manage your fundraising process.


  • 45 minutes of expert instruction from Co-founder & CMO of Undock, Lizelle Van Vuuren; 15 minutes of open Q&A
  • Access to the live replay in the IFundWomen Workshop Library

*Must have an IFundWomen Coaching Plan in order to access the library.

You will learn

  • How to do your investor research
  • How to get a warm intro - sending a forwardable
  • How to master the cold intro - getting an investor's attention
  • How to use Undock to schedule, meet, and follow-up with investors (live demo)
  • How to use the best tips/tools for raising a virtual round (close)

Course lessons


Doing your investor research

Learn more about doing your investor research and why it's so important for so many entrepreneurs.

Getting a warm intro

Get a brief overview on how to send a forwardable.

Mastering the cold intro

Learn how to get an investor's attention. 

Streamlining investor outreach with undock

Get a live demo on how to use Undock to schedule, meet, and follow-up with investors.

Raising a virtual round - tips & tricks

Learn the best tools/tips to raise a successful virtual round to a close.

About the coach

Lizelle van Vuuren  is a serial entrepreneur and the Co-founder and CMO of Undock, an end-to-end meeting platform built for the future of work. Lizelle is a brand, marketing and technology leader and joined Undock in August 2020 to accelerate its leadership, team and growth. Prior to Undock, Lizelle comes from an extensive background in software, technology and is the Founder of Women Who Startup, a learning platform for entrepreneurs. Lizelle’s unique background in technology, design, marketing since she was 19 years old makes her a focused leader on technology, innovation, brand and marketing and a dynamic community builder. Lizelle holds a bachelor's degree in Interactive Media Design from The Art Institute of Colorado and a Masters of Business Administration specializing in Marketing from Capella University. Lizelle has launched several startups, brands and small businesses and her personal passion is to connect people through the power of technology. 

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