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The secret to raising money is ALL about how you make the ask! We get it, asking for money from your friends, family, or complete strangers can be awkward and uncomfortable. The best crowdfunders overcome this fear by treating their crowdfunding campaign like a sales process. In the first part of this workshop, you'll get expert marketing and social media advice for your crowdfunding campaign. Discuss how to get a community engaged around your campaign, how to contact influencers, and tactics that drive your backers to support your campaign. Then for the second part of this workshop, combine your pitching skills with your network mapping strategy to determine which message is right for every type of potential backer for your campaign. You'll learn how to confidently make the ask to your friends and family, get over those awkward feelings, and raise more money for your crowdfunding campaign.
Download the Audience Messaging & Content Marketing PDF from the IFundWomen Method Crowdfunding Course Toolkit before class. Taught by IFundWomen Startup Coach, Virginia Almendarez.
Learn how to let go of those awkward feelings when asking your network to support your business.
Learn the sales strategies our experts use to craft a compelling ask and lead with confidence.
Use the IFundWomen Network Map to identify each prospective backer in your existing network. Then, learn to anticipate their needs by categorizing your customers based on demographic information, research, interests, or other similarities.
Learn how to make a confident ask to your friends and family. Use the IFundWomen Audience and Content Messaging worksheet for some helpful phrasing.
Time to practice making the ask live with the IFundWomen coaches on the line and get responsive feedback.
Virginia Almendarez is a Startup Coach at IFundWomen and an experienced fundraiser with over 15 years of experience working with iconic NYC institutions such as The Apollo Theater, Alvin Ailey Dance Theater and NYU. As a professional coach, Virginia is skilled in Nonprofit Organizations, Management, Event Planning, Life Coaching, and Business Development.