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Design thinking: How to generate ideas with your team & customers






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September 16, 2020 • 11A EST

Why you should take this workshop

We need new ideas and ways of thinking more than ever. Where we fall short is how we come up with ideas as an organization. How do we make sure everyone’s voices are heard, not just the loudest or most vocal? As leaders, how do we make sure we’re not biasing our team and find solutions to some of our most pressing problems? How do we prioritize the ideas once we’ve come up with several possibilities? How do we draw on the wisdom of the team without spiraling into group think? And how do we do all of this remotely? We can start by using a methodology called Design Thinking. Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. In this session led by Catherine Collins, you’ll learn how to facilitate a Design Thinking session within your teams in 90 minutes and leave with tools and techniques you can put to practice to solve your biggest business challenges. 


  • 90 minutes of expert instruction from Catherine Collins, Service Designer & Founder of Moxie
  • A take-home template for an Idea Prioritization Matrix
  • A live demo of how to use to help you collaborate and ideate with your team
  • Access to the live replay in the IFundWomen Workshop Library

You will learn

  • What design thinking is and how to use it to solve challenges
  • Techniques for facilitating a design thinking session for your team
  • How to prioritize & synthesize ideas, metrics, and feedback
  • How to continue and encourage team collaboration remotely

Course lessons


What is design thinking & how to facilitate

Learn what design thinking is and learn actionable techniques for facilitating a design thinking session in a group setting. 

Ideation Techniques

Learn ideation techniques that help you draw out the best ideas in the room not just the most vocal or senior voices.

How to prioritize ideas and feedback

Learn how to prioritize the ideas that people share based on metrics that matter to your organization by using an Idea Prioritization matrix. 

Remote Feedback Techniques

Learn ways to connect with your team and collect feedback on important business decisions quickly and in a way that makes sure all perspectives are heard.

Remote Workshop Facilitation & Demo of

Learn how to use online whiteboarding tools like to collaborate and ideate with your team remotely.

About the coach

Catherine Collins is a Service Designer & Founder of Moxie. Catherine started Moxie to further ideas that matter to your customers, employees and communities. She has led and scaled an award-winning design thinking & entrepreneurship program for Middlebury College. She collaborated with non and for profit organizations across sectors to scale service design within their organization at More than Metrics, and worked on the investment side of entrepreneurship. Catherine delivers workshops, design sprints and sessions around the world.

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