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Brand strategy is more than just picking a cool logo, unique fonts, and a punchy slogan. Branding is the most powerful marketing tool in the world. It encompasses all things that consumers know, feel, and experience about your business in its entirety. For individuals and businesses alike, establishing your brand can the difference between success, mediocrity, and failure. Join IFundWomen and Unilever's Dawn Hedgepeth (GM- Deodorants, Men's Grooming, and Hand & Body Lotion) and Lola Danlos (Team Lead, Category Management) to learn the secret to how they create, grow, and manage some of the world's most Iconic consumer brands. In this workshop you will learn how build your brand from the ground up by using exercises to help you identify your brand voice, values, and visual identity.
Learn what elements you need to start building your brand identity.
Get a live tutorial on how to use popular brand exercises to help you determine your brand values and how to be authentic, relevant and memorable. See real life examples of brands that articulate their values well.
Get a live tutorial on how to use popular brand exercises to help you determine your brand voice. See real life examples of brands that have a strong brand voice.
Learn how to use your brand voice and values to influence your brand's visual identity from your color scheme to your logo to your fonts. See real life examples of brands that have a recognizable visual identity.
Learn which tools and technologies you can use to help you build your brand and measure your brand's impact.
Lola Danlos is the Team Lead of Category Management at Unilever. With over a decade of experience in marketing and sales, Lola has worked across the U.S. and Europe for several notable brands including L'Oreal, Unilever, Allianz Global Assistance, Fiverr, and more. Lola has a Master's Degree in International Marketing & Business Development from SKEMA Business School.
Dawn Hedgepeth is the General Manager and Vice President of Deodorant's, Men's Grooming, Hand & Body Lotion at Unilever. Dawn is a seasoned branding professional with over 20 years of experience in brand management. Dawn holds a B.A. from Dartmouth College, an MPP from University of Chicago, and a Master's in Business Administration from UC Booth.