Creating a winning content calendar

Why you should take this workshop

Your business needs a content strategy. Yes, even if you don't know what that means. If you want your marketing to convert ideal prospects, your content has to engage and build trust. Where we come from, good content marketing takes thinking – and planning – like an editor. Consumers increase spending by 23% when they experience an emotional response to advertising. Content strategy works for big brands, startups/small businesses, founders, and freelancers alike. Join IFW and Expert Content Strategist & Founder of The Why Women Project, Cristina Cala, for this workshop on how to create a winning content calendar. You will learn how to find your content niche, how to design and plan your first content calendar and how to develop a content strategy and team that can meet your business objectives.

Features

• 45 minutes of expert course instruction from Cristina Cala; 15 minutes of Q&A 
• A live demo of Cristina's content calendar template and how to build yours
• A list of helpful tools to help you plan your social media
• Access to the live replay in the IFW Workshop Library

You will learn

• How to plan, create, and publish content that ties to your business objectives and measure the success
• How to find your niche and think like an editor when publishing your content
• How to design a content calendar that takes focus, format, and timing into account
• Which tools and platforms may be best for publishing your content

Course lessons