RSVP for this workshop
The Why Women Project, Cristina Cala, for this workshop on how to create a winning content calendar. You will learn how to find your content niche, how to design and plan your first content calendar and how to develop a content strategy and team that can meet your business objectives.
Learn what a content strategy is and why you need one in order to meet your business objectives.
Learn how to find stories in your niche and stay on brand by identifying certain "verticals"/"beats". Understand how to the power of self-publishing allows you to DIY your own PR and be the editor shaping your brand narrative.
Learn how often to post, which days to post, and how to manage content development timelines for planning like an editor. Learn the difference between evergreen vs. timely content.
Learn how to identify the focus of your content and the format that's best for your content (written, live, video, etc.).
Learn the best tools and skills for managing content for professionals of all skill levels. Learn who to think about hiring if you're building out your marketing or social media team from scratch.
Cristina Cala is a content strategist, Webby Award Winner & Founder and CEO of The Why Women Project, a marketplace for brands and creative talent. Cristina's creative career as a writer and content marketer spans a decade in media, advertising and tech with previous roles leading content and teams at Time Inc., Condé Nast, career startup Ladders, and in daily news.
Cristina has written, edited and produced for titles including Vanity Fair, Teen Vogue, TIME, InStyle, Glamour, WIRED, The Daily Beast, GQ, People, Entertainment Weekly and HelloGiggles.