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Do you know what separates the most successful digital brands from those who claim that advertising “doesn’t work for them?“ They have a proper sales funnel in place. According to a 2019 study, search traffic generated 65% of total e-commerce sessions, 33% was generated through organic search, and 32% was generated through paid search.
Now more than ever, since consumers are spending more of their time at home and online, businesses need to have a strategy for digital marketing. In this workshop with Ellen Kang and Caroline Spence, Director and VP of Paid Social at Mutesix, you will learn the ins-and-outs of creating a sales funnel that converts. You'll get hands-on instruction on how to identify your target audience, create your own ad campaigns, strategize around bid pricing and CPA, and efficiently scale your business using Facebook's Ad platform.
Get a step-by-step walk-through of how to setup your Facebook Business Manager and Ad Account.
Create a structure for your ad campaign that's best for your product or service. Learn how to identify which ads should run, how long they should run for, where to place them, and setting up effective retargeting.
Learn how to use Facebook Audience Insights to dig deep into your product-market fit and understand your audience's interests, demographics, lifestyles, and needs.
Learn how to identify and choose ad creative that resonates with your audience and scales. Also learn how to split test and iterate the success rate of your creative based on your key performance indicators.
Evaluate your cost per click and cost per acquisition against industry benchmarks to see if you're optimizing your campaign.
Ellen Kang is focused on growing DTC businesses as a Director of Paid Social at MuteSix, a leading performance marketing agency in West LA. She has a passion for working with wellness and lifestyle brands and loves diving into creative ideation and performance. Aside from digital marketing, Ellen is interested in events, hospitality, and performance arts.
Caroline Spence is a Director of Paid Social at MuteSix. She has managed hundreds of brands over the past 7 years in the Digital Marketing space and millions of dollars in ad spend each month. Her brands span all verticals from beauty to subscription, apparel, CBD, and finance and she has successfully scaled brands on Paid Social from 30K/month to over $30K/day. Prior to joining MuteSix, Caroline specialized in Lead Generation for Property and Financial Services across all Paid Channels, where she developed a love for direct response marketing.
