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Building your first ad funnel with

Facebook Ads





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July 22, 2020 • 1PM EST

Why you should take this workshop:

Do you know what separates the most successful digital brands from those who claim that advertising “doesn’t work for them?“ They have a proper sales funnel in place. According to a 2019 study, search traffic generated 65% of total e-commerce sessions, 33% was generated through organic search, and 32% was generated through paid search.

Now more than ever, since consumers are spending more of their time at home and online,  businesses need to have a strategy for digital marketing. In this workshop with Ellen Kang and Caroline Spence, Director and VP of Paid Social at Mutesix, you will learn the ins-and-outs of creating a sales funnel that converts. You'll get hands-on instruction on how to identify your target audience, create your own ad campaigns, strategize around bid pricing and CPA, and efficiently scale your business using Facebook's Ad platform. 


  • 45 minutes of expert course instruction from Ellen Kang, Director of Paid Social at MuteSix; 15 minutes of open Q&A to strategize around your unique business
  • A live demo of how to create a Facebook Ad Funnel from scratch
  • Access to the live replay in our IFundWomen Workshop Library 

What you will learn

  • How to think about structuring your ad campaign: which ads should run, how long should they run for, where to place them, and setting up effective retargeting
  • How to use Facebook Audience Insights to target your audience's interests
  • How to choose and test creative that converts
  • How to optimize your ad funnel and lower your Cost Per Acquisition (CPA)

Course lessons


Setting up your Business Manager and Creating an Ad Account

Get a step-by-step walk-through of how to setup your Facebook Business Manager and Ad Account.

Building out your campaign structure

Create a structure for your ad campaign that's best for your product or service. Learn how to identify which ads should run, how long they should run for, where to place them, and setting up effective retargeting. 

Targeting Audience Interests

Learn how to use Facebook Audience Insights to dig deep into your product-market fit and understand your audience's interests, demographics, lifestyles, and needs. 

Launching creative that scales

Learn how to identify and choose ad creative that resonates with your audience and scales. Also learn how to split test and iterate the success rate of your creative based on your key performance indicators.

Optimizing your campaign

Evaluate your cost per click and cost per acquisition against industry benchmarks to see if you're optimizing your campaign.


About the coach

Ellen Kang is focused on growing DTC businesses as a Director of Paid Social at MuteSix, a leading performance marketing agency in West LA. She has a passion for working with wellness and lifestyle brands and loves diving into creative ideation and performance. Aside from digital marketing, Ellen is interested in events, hospitality, and performance arts.


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About the coach

Caroline Spence is a Director of Paid Social at MuteSix. She has managed hundreds of brands over the past 7 years in the Digital Marketing space and millions of dollars in ad spend each month. Her brands span all verticals from beauty to subscription, apparel, CBD, and finance and she has successfully scaled brands on Paid Social from 30K/month to over $30K/day. Prior to joining MuteSix, Caroline specialized in Lead Generation for Property and Financial Services across all Paid Channels, where she developed a love for direct response marketing.

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