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SEO basics:

Creating content that ranks





RSVP for this workshop

May 28, 2020 • 2:30PM

Why you should take this workshop

Search engine optimization (SEO) is the foundation of any solid digital marketing strategy. Not only does it help you get found when people search for what you do on Google, but it can help with brand awareness, PR, and lead generation. Google handles over 7 billion searches per day, and SEO is the key to making sure your website is served in those search results. Join IFundWomen and President & Lead SEO at Search Hermit, Carolyn Lyden, as we demystify SEO and help you get eyes on your content. You will learn the difference between on-page SEO and SEO focused content, how to perform an SEO website audit, and how to write content that ranks.


  • 45 minutes of expert course instruction from SEO Expert, Carolyn Lyden, and 15 minutes of open Q&A
  • Access to Carolyn's Comprehensive SEO Checklist for Entrepreneurs
  • Access to the live replay in the IFundWomen workshop library

What you will learn

  • The difference between on-page search and SEO-focused content
  • How to perform your own website SEO audit
  • How SEO & ranking results differ by platform (Google vs Youtube)
  • How to write content that will rank high on Google's search pages

Course lessons


What is SEO?

Hint: It's more than just "search engine optimization!" Get an in-depth definition of SEO and why its important.

The SEO Breakdown

There are so many different applications of SEO! Learn the difference between on-page SEO, technical SEO, and SEO-focused content. 

Local SEO elements

Learn how to optimize your third-party presence to improve visibility online & drive visitors to your content. 

Does my website need content?

Do you need content on your site? Should you write a blog? And if so, how do you get someone to read it? Learn what the best type of content is for you and your business and how to perform basic keyword research and write content that ranks. 

Basic SEO audits/tasks

Learn how to perform your own mini website audit and how to maintain your site's SEO as you scale. 

About the coach

Carolyn Lyden is passionate about digital marketing, website architecture, SEO, and demand generation. As the President & Lead SEO of Search Hermit, Carolyn helps women-owned businesses achieve visibility online, acquire leads, and reach the next level of success. She's helped companies of all sizes make SEO a part of their marketing foundation. 

Carolyn is an industry veteran with over 10 years of experience in content, SEO, and digital marketing. Prior to founding Search Hermit in 2018, Carolyn was the SEO Manager at CallRail, Qiigo, and NewBridge Group Inc. Carolyn has been a featured expert in SEMrush, Rank Ranger, SearchEngine Journal, and MarketingProfs. 

Carolyn has a B.A. from Maryville College in Literature in English and an MBA from Kennesaw State University.

RSVP for this workshop