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Making the ask




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May 15, 2020 • 12PM EST

Why you should take this workshop

If you don’t ask, you don’t get! The secret to raising money is ALL about how you make the ask! We get it, asking for money from your friends, family, or complete strangers can be awkward and uncomfortable. The best crowdfunders overcome this fear by treating their crowdfunding campaign like a sales process. Combine your pitching skills with your network mapping strategy to determine which message is right for every type of potential backer for your campaign. Join IFundWomen Startup Coach, Virginia Almendarez, for this interactive workshops where you will learn how to confidently make the ask, get over those awkward feelings, and raise more money for your crowdfunding campaign.


  • 60 minutes of course instruction from the iFundWomen Coaches

  • Sales tactics and strategies from the team behind some of the most successful iFundWomen campaigns

  • Live pitch practice on the line in a small group setting

  • Access to the live replay in the iFundWomen Workshop Library

What you will learn

  • How to feel confident making the ask to friends, family, and strangers

  • How to identify the messaging that will work for each prospective backer of your campaign

Course lessons


Letting go of your feels

Learn how to let go of those awkward feelings when asking your network to support your business.

Sales Strategies 101

Learn the sales strategies our experts use to craft a compelling ask and lead with confidence. 

Identifying your network

Use the IFundWomen Network Map to identify each prospective backer in your existing network. Then, learn to anticipate their needs by categorizing your customers based on demographic information, research, interests, or other similarities. 

Making the ask to your friends and family

Learn how to make a confident ask to your friends and family. Use the IFundWomen Audience and Content Messaging worksheet for some helpful phrasing. 

Making the ask to strangers

Learn how to make a confident ask to complete strangers! Use the IFundWomen Audience and Content Messaging worksheet for some helpful phrasing.

Practice time!

Time to practice making the ask live with the IFundWomen coaches on the line and get responsive feedback.

About the coach

Virginia Almendarez is a Startup Coach at IFundWomen and an experienced fundraiser with over 15 years of experience working with iconic NYC institutions such as The Apollo Theater, Alvin Ailey Dance Theater and NYU. As a professional coach, Virginia is skilled in Nonprofit Organizations, Management, Event Planning, Life Coaching, and Business Development.

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