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Building your go-to-market launch strategy





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May 8, 2020 • 11A EST

Why you should take this workshop

It's all about the launch! How you enter the market is crucial to the growth of any new product, service, or company. Whether you're launching new products and services or launching your crowdfunding campaign, a strong go-to-market launch strategy can accelerate your company's success. A go to market strategy is a tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. Join IFW and Brand Strategist, Senior Marketer & Founder of Sohuis, Jessica Korthuis, for this informative workshop where you'll learn how to find your target customer, build a brand that speaks to them, and craft unique messaging & content that generates leads. 


  • 45 minutes of course instruction from Brand Strategist, Marketing Expert & Founder of Sohuis, Jessica Korthuis & 15 minutes of Q&A

  • A copy of the IFundWomen Pitch Perfect Template

  • Access to the live replay in the IFundWomen workshop library

What you will learn

  • How to find and define your market and target customer

  • How to develop unique branding, messaging & content that speaks to your target customer

  • How to generate customer leads using strategic marketing tactics

  • How to position your product amongst the competition

Course lessons

Step 1: Research, define, & validate your target market

Planning a product launch starts with understanding and validating your target market! Learn how to conduct research and draw conclusions on your market. 

Step 2: Develop messaging & branding

Next, learn how to speak the market you've defined in a way that's unique to your product and brand. 

Step 3: Position & price

Learn how to position & price your product or service favorably in the market where there's sure to be competition.

Step 4: Marketing & customer acquisition

Learn the basics of developing a marketing strategy for a new product or service and how to find & capture leads who are interested in buying. 

Step 5: Launch!

Talk about the final details you should consider before launching your new product, service, or business!

About the coach

Jessica Korthuis is the Founder/CEO of Sohuis, an educational and membership platform and community that provides marketing and branding educational programs to help early-stage female founders grow and market their businesses.

She is a powerhouse brand strategist, senior marketer and acknowledged professional among her colleagues. In her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology. Jessica is a two-time organizer for Techstars Startup Weekend, a mentor for the Social Enterprise Alliance, brand advisor to Rebuild Globally, a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and was most recently listed as a “Women to Watch in 2019 and Beyond” by the nationally-accredited publication, Bizwomen.

Jessica enjoys public speaking and has been featured by Girlboss, The Lean Startup Co., Girl CEO Inc, Entreprenistas, Thrive Global, She Leads NYC, VoyageATL and Biz Journals. She supports socially-conscious businesses, women in leadership, collaborative and creative work environments, and the best way to contact her is by e-mail at

RSVP for this workshop