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Building social impact into your business model



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April 10, 2020 • 12PM EST

Why you should take this workshop

Social impact/corporate responsibility is no longer just for the major corporations globally. Nor is it a "nice to have." During these uncertain times, its more important than ever to be able to articulate your company's policies, values, and responsibilities in regards to social impact. Join Investor, Consultant, and Founder and CEO of McPherson Strategies, Susan McPherson, to learn how to start developing a social impact program, how make your program mission-aligned, and how to communicate with key stakeholders & potential partners. 


  • 40 minutes of course instruction on the ins and outs of creating a social impact strategy for your business; 20 minutes of open Q&A 

  • Access the live replay in the iFundWomen Workshop Library

What you will learn

  • How to start developing a social impact program for your business

  •  How to ensure your program is mission-aligned with your core business and speaks to your core KPIs

  • How to strike the right tone when speaking about your social impact program

  • How to communicate with key stakeholders & pitch potential partners who you want strategically involved in your program

Course Lessons


Why Social Impact Matters

Get an overview of the social impact landscape and data on why social impact matters for companies big and small. 

The Key Components of a Social Impact Program

Identify what success looks like for your social impact program and the key components (people, partners, resources, tools) you'll need to build it.

Building a mission-aligned program

Learn how to create a social impact program that is unique to your core business and speaks to your core KPIs.

Communicating with key stakeholders: Messaging & Tone

Learn how to communicate with key stakeholders (customers, strategic partners, investors, board members, and employees) about your social impact program and how to strike the right tone in your messaging. 

About the coach

Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, PR, and sustainability communications. She is a featured speaker at industry events including Net Impact, Inspirefest/Dublin, Center for Corporate Citizenship's Annual Summit, DLD, and Techonomy. Susan is a regular guest on a variety of business and leadership podcasts and has appeared on NPR, CNN and CBC (Canada) as well as been quoted in major media outlets including USA Today, The New Yorker, New York Magazine and the Los Angeles Times.

Currently, Susan invests in, and advises women-led technology start-ups, including iFundWomen, Inc.,, The Riveter, News Deeply, Hint Water, Apolitical, Arlo Skye, Our Place and The Muse. She serves on the boards of USA for UNHCR, Girl Rising, The PVBLIC Foundation, and the Lower Eastside Girls Club. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including Girls Who Code, Ocean Collective, She’s The First, The Adventure Project, and The OpEd Project. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn with her rescue pup and is currently writing her first book, The Lost Art of Connecting, to be published by McGraw-Hill in March 2021.


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