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How to get press




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March 18, 2020 • 11AM EST

Why you should take this workshop

There's power in press! Getting good press for your business can catalyze growth at every stage of your business by bringing in new customers, piquing investor interest, driving strategic partnerships, and improving your SEO results. In this workshop, taught by Writer and Branded Content Strategist, Brittney Oliver, you will learn how to pitch press contacts from some of the most prestigious media outlets. Brittney’s work has been featured in in ForbesFast CompanyRefinery29Black Enterprise and she has helped clients get media placements in USA Today, ABC News, The Chicago Tribune and Black Enterprise. 


  • 60 minutes of expert course instruction from media expert, Brittney Oliver

  • Access to the live replay in the IFundWomen library

What you will learn

  • How to find a unique angle on the story you want to tell and encourage media interest

  • How to create a press package

  • How to avoid the common mistakes Founders make pitching press outlets

Course Lessons


Press 101

Get a better understanding of today's media landscape – what editors are looking for, why SEO and keywords matter, and the best times to pitch your content.

Finding your angle

Learn how to break down your expertise and experiences into timely, evergreen and industry specific angles.

Developing your marketing strategy

Learn how to use industry standard tools to do your research and find the right people to pitch as you make your targeted email list.

The cold email media pitch

Learn how to package your story and unique angle into an email pitch and the subject lines that convert!

Do's and Don'ts for pitching media

Learn how to avoid the mistakes Founders make when contacting media professionals.

About the coach

Brittney Oliver is a career and lifestyle freelance writer and content strategist based in Greater Nashville. Over the past three years, Brittney has built her platform Lemons 2 Lemonade to help Millennials turn life’s obstacles around. Her platform is known for it’s networking mixers which has brought over 1,500 young professionals, entrepreneurs and creatives together to turn life’s lemons into lemonade.

While building Lemons 2 Lemonade, Brittney worked as a senior digital marketing and email marketing manager while contributing as a writer to Fast Company and ESSENCE.

Brittney has a BA in Public Relations from Howard University. Brittney was recently listed as one of "Nine Black Women Leaders Dedicated to Empowering Others" on Forbes.

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