In this episode of the IFundWomen Show with Karen Cahn, Tinia Pina, Founder & CEO of Re-Nuble, is looking for advice on how to socialize her mission and connect with Gen Z and Millennials on social media. Re-Nuble makes food scraps a compatible plant food for indoor growers, which reduces the need for chemical fertilizers that contribute to air and water pollution.
Tinia doesn’t have any issues getting her B2B consumers to align with her mission, but she’s having trouble tapping into the families who can benefit from Re-Nuble. Where are kids and their parents consuming content and getting ideas these days? Answer: TikTok, Instagram Reels, and Instagram Stories. TikTok has trained people to only want ‘edutainment’ in bite-sized videos. Coach Karen suggests that instead of starting from scratch, Tinia should find the young people and influencers who are already on the platform and creating content about the environment and organic food.
Coach Karen gives Tinia a weekend homework assignment to claim the TikTok handle and start interacting with those people and studying the trends. Let’s see how she makes food waste understandable, funny, and most importantly, shareable. Listen to this episode on Apple Podcasts, Spotify, Amazon Music, Audible, or Stitcher.