IFW •
Squarespace
IFW and Squarespace, the all-in-one website building and e-commerce platform, have teamed up to amplify a shared mission of providing women entrepreneurs with the tools they need to go to market, sell their products and services, and grow successful businesses online.
2021 Women-Owned Small Business Insights
In November 2021, IFW, in partnership with Squarespace, surveyed nearly 800 women small business owners in the United States within the IFW community to understand their current priorities, goals, and behaviors as it relates to operating their businesses.
Report Highlights
Back to Business workshop series
The startup landscape can be daunting to navigate alone, but we're here to help. IFW and Squarespace, the all-in-one website building and ecommerce platform, are bringing you the Back to Business workshop series to upgrade your startup toolbox. From launching your website to navigating your sales strategy, learn actionable skills to establish and monetize your brand. Access the valuable sessions on-demand below!
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Managing social media can be time consuming—especially when you have a whole business to run. We get it. However, 43% of consumers research products on social platforms before buying—and this number is on the rise. In this session, you'll learn strategies to build up your social audience and boost engagement, strengthening brand affinity, brand loyalty, and driving new customers.
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Whether you’re leveling up your website or launching one for the very first time, learn the basics of building an online presence for your brand or business with Squarespace. From choosing the right website template, to integrating third-party tools, this workshop, led by Chelsea Pimienta, will empower you to create a site that supports your goals.
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In this thought-provoking, informative workshop you'll learn how to get the press features you want. Led by Forbes-featured IFW Startup Coach, Ashley Olafsen, you'll walk away with tangible strategies on how to build a reputable brand, network, and pitch your way to success - without paying for PR!
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Ready to standout in the crowded online marketplace? Set your brand apart from competitors with a strong visual identity. In this workshop, Squarespace expert Mindy Nguyen will share tips for designing your logo, customizing your website template with typography and other design elements, and creating a unique brand.
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Need help generating customer purchases or growing your existing sales channels? This session is helpful whether you’re trying to get that first sale or problem-solving through a sales slowdown. Find out how to analyze what you’re selling well, who your customers are, and how to best reach them.
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In this workshop, Louise Henry offers tools and strategies for marketing and selling your products, services, or time. From launching effective product pages to monetizing online courses, guides, and other content, learn how to leverage your website to drive sales and generate revenue.
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Every business needs funding, and there are lots of different types of capital. In this workshop, we'll discuss all the sources of capital that may be available to you to help you identify which one is right for you at your current business stage.
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Finding and growing your audience is key to building a successful online business. Hosted by Squarespace expert Sequoia Mulgrave, this workshop offers targeted marketing tools, SEO strategies, and email marketing tactics to connect with your audience across platforms and nurture your customer relationships over time.