Youni Underwear: Leakproof Underwear for Everyone

We created real, washable underwear that offers leak protection for women and men who experience incontinence (involuntary peeing).

Tereson
Lifestyle
$3,160
pledged of $60,000 goal
40
Backers
12
Days Left
Support now
Project Ends on July 7, 2019

Project Description

 

Our Mission

The mission of The Youni Company is to provide sustainable, leakproof and attractive underwear for everyone, regardless of age or gender. We also have a strong social mission to provide support to our Youni Community and to give back in a radical way. 


 

Product Information

 

Team

The Youni team is founded by two talented and tenacious women. Both single moms, Anna Steele and Tereson Dupuy met while working for a short time together at a senior care company. Both of them knew almost instantly that they would be working on a much bigger project together one day. Tereson is the inventor of FuzziBunz Diapers, a product that changed the landscape of reusable diapers by making them more modern and appealing to today's parents. Anna has a background in operations and has been a key player in growing and running multi-million dollar businesses. Both women are committed to social change, not only with their products, but also within the lives of the Youni Community through education, activism, support and inspiration. 

 

 

Problem

1 in 3 women of all ages and 1 in 10 men over the age of 60 are experiencing incontinence in some form. Their current solutions include annoying lifestyle adjustments or disposable diapering products... which, by the way, 80% of individuals with incontinence issues say they absolutely do not want to wear. Can you blame them?! There is also a dire need for sustainability within consumer products. Adult disposable diapering products make up 7% of all landfill waste, and that number is rapidly on the rise as our population continues to live longer and healthier lives.

 

Market

Youni Underwear spans four key markets. The first and most obvious is the baby boomer population. There are 22.5 million people in this age bracket within the U.S. alone that are experiencing incontinence on a daily basis. Middle-aged and menopausal women make up another large segment of the population with 15.5 million experiencing stress incontinence due to hormonal challenges and the changes due to childbirth. Since Youni Underwear are so amazing at protecting against leaks, we can also support the feminine hygiene market which includes 56 million menstruating females. Lastly, there is a niche market of 4 million pregnant and postpartum mothers within the U.S. who are experiencing incontinence during pregnancy and who also have a need for our products while their bodies are healing from childbirth.  

 

Solution

Youni Underwear are REAL, washable underwear with built-in absorbency to protect against leaks from light incontinence, menstruation and even full bladder leakage. They are fashionable underwear that allows for a little extra self-confidence, regardless of what is happening down below. Our patent-pending design ensures a slim and stay-dry effect, especially for heavy needs. Our products are treated with anti-wicking and anti-odor technology to prevent the growth of bacteria which causes odor. We have a strong focus on attractive and fun designs, as well as comfort. 

Funding

We have been self-funding for a year! We've also spent the last 3 months in fundraising mode... which, let us tell you, there is no real FUN in FUNdraising! Did you know that less than 3% of all venture capital in the U.S. goes to companies founded solely by women? We think KNOW that this is unacceptable, and we plan to help change this throughout our success with Youni. We are seeking $60,000 in seed funding to help us launch this product and this company to make the impact that we know we can make in this world. Our funding will be spent on continued bootstrapping efforts by the two founders, completing our first production order, marketing, and intellectual property protection. We will continue looking for the right financial investor for everything that follows, and to help us keep up with the demand that we anticipate.

 

Gratitude

When it comes to growing an impactful business with strong social influence, it absolutely takes a village. We are offering amazing rewards for our backers that believe in what we are doing and want to help bring this brand into the world. We have gratitude for each and every one of you, and for every single penny that you are able to contribute to our mission.

 

Updates

The Project FAQs

Q: What sizes are the underwear offered in?
A:
We will be offering sizes S - 3XL for all styles. You may choose your style(s) + size(s) via our website once you receive your coupon code. 

 

Q: What do I do with my soiled underwear?! 
A: This certainly depends on your situation, environment, lifestyle, usage level, etc. Of course, we will include laundry instructions with our products. The simple answer is... if your underwear are fully soiled and you are out and about, we suggest packing a backup pair within a baggie so that you can easily swap out in any restroom facility and toss the soiled underwear in your washer when you get home. It's that easy! We also plan to offer eco-friendly, antimicrobial and leakproof bags so that you can conveniently pack for outings and travel. 

 

Q: When will I receive my reward? 
A:
We plan to have product by September, 2019, and we will ship as soon as it is in-hand (and as soon as we have your order specs via our website). We will update you along the way, of course, and let you know if we have any unforeseen delays.  

 

Q: Can we keep my purchase a secret? 
A: We are on a mission to normalize incontinence, because it IS normal! But we totally understand if you'd prefer to keep things discreet, so our packaging will be just that with no logos or labels. 

 

Q: When will my donated rewards be completed? 
A:
It depends on the reward, your specific requests, availability, etc. We can certainly work with you one-on-one to ensure that we are living up to our promises in a timely manner!

 

Shar Mansukhani
06/19/2019
Campfire Mug
$20
Anne
06/16/2019
The Gift of Underwear
$40
Linda Pailet
06/16/2019
The Gift of Underwear
$50
Cristina
06/15/2019
Monetary Contribution
$5
Sarah Wadle
06/14/2019
3 Pack - Youni Underwear for Women
$60
Anne Perch
06/14/2019
3 Pack - Youni Underwear for Women
$60
06/10/2019
3 Pack - Youni Underwear for Women
$60
06/09/2019
1 Pair of Youni Underwear for Women
$25
Jennifer Mirzabegian
06/08/2019
One Year Subscription - Youni Underwear
$225
Rachel
06/08/2019
1 Pair of Youni Underwear for Women
$20
Monetary Contribution

Because you want to be the YOU in "You 'n I can change the world, one sustainable product and one act of kindness at a time." 

We realize that not everyone needs incontinence underwear, but many will want to contribute to our campaign to help us birth this brand into the world and start impacting lives. 

We will appreciate any and all contributions to our fundraising campaign. In return, you will receive endless amounts of gratitude and good vibes. 

1 Supporter
Contribute
$20
Campfire Mug

You KNOW you can use this, whether camping, glamping, or just on your couch watching true crime on a Tuesday night. GET ONE! Treat yo'self. 

197 Left
3 Supporters
Select this reward
$20
1 Pair of Youni Underwear for Women

Be the first to receive our product upon launch! For just a $20 contribution, you will receive a coupon code for a pair of light-moderate absorbency underwear for women that retails for $25, and of course you can pick the style and size via our website after you receive the code. These underwear are best for those who experience light - moderate bladder or menstrual leakage. 

991 Left
9 Supporters
Select this reward
$20
The Gift of Underwear

Don't need a pair of leakproof undies? Many women in crisis shelters do. They often leave their situations with nothing more than the clothes on their backs. Choose the quantity you would like to donate and we will take care of donating them to a local women's & children's shelter OR one of your choosing near you! 

91 Left
9 Supporters
Select this reward
$30
Youni Underwear for Men

For a $30 contribution, you will receive a coupon code for a pair of Youni boxer briefs that retail for $35. You can pick the size and absorbency level via our website after you receive the code. These underwear can accommodate all absorbency needs via our unique patent-pending design! Sweat or leaks, we've got you covered!  

100 Left
0 Supporters
Select this reward
$30
Women's Heavy Absorbency Underwear

Be the first to receive our product upon launch! For just a $30 contribution, you will receive a coupon code for a pair of heavy absorbency underwear for women that retails for $35, and of course you can pick the style and size via our website after you receive the code. These underwear are best for those who experience heavy or full bladder leakage. 

999 Left
1 Supporter
Select this reward
$75
3 Pack - Youni Underwear for Men

Don't stop at one, get a 3 pack at a discount during our funding campaign only! You can pick the sizes and absorbency level via our website after you receive the code. These underwear can accommodate all absorbency needs via our unique patent-pending design! 

149 Left
1 Supporter
Select this reward
$225
Donation of 12 Youni Underwear

For a $225 contribution, we will donate a 12 pack of light-moderate absorbency underwear to a women's & children's shelter or a rehabilitation facility. You may choose an organization to support and we will take care of the rest, or we can donate the underwear to a local New Orleans facility on your behalf. 

50 Left
0 Supporters
Select this reward
$225
One Year Subscription - Youni Underwear

For a $225 contribution, you will receive a coupon code for a ONE YEAR SUBSCRIPTION of light-moderate absorbency underwear for women that retails for $25 each, and of course you can pick the styles and sizes! We will send you a 3 pack of underwear every quarter, so you'll get to experience our different print releases as they come out. That's 12 pair of performance underwear! These underwear are best for those who experience light - moderate bladder or menstrual leakage. 

49 Left
1 Supporter
Select this reward
$250
Résumé & Interview Coaching

For the gift of $250.00, founder Anna Steele can help you get your résumé in top-notch shape, and also help you prep for the job interview of your dreams. Complete with 1 hour of coaching. Gift this reward to the job seeker in your life!

5 Left
0 Supporters
Select this reward
$275
Donate 12 Youni to a Senior Center

We realize not everyone will need our product, but many seniors do. For a donation of $275 you can gift 12 heavy absorbency underwear to a senior care center, nursing home or individual of your choosing. 

48 Left
2 Supporters
Select this reward
$300
The Gift of Music 🎸

In addition to being an inventor, founder Tereson Dupuy is also an accomplished singer / songwriter! For the gift of $300, Tereson will provide a 1 hour concert to any of the following:

  • Senior Care Center 
  • Addiction & Recovery Facility
  • Retirement Community
  • Your home for a casual night with friends, party, or other event

For donations: You may donate this reward to any local New Orleans facility of your choosing, or you can let us decide! We can film it and give you a social media shout-out!

5 Left
0 Supporters
Select this reward
$300
High School Entrepreneurship Workshop

Help shape the young, brilliant minds of tomorrow! Both founders will present to a local New Orleans high school class of your choosing. We will provide information and inspiration on product invention, starting a business, and navigating real-word entrepreneurial challenges. 

5 Left
0 Supporters
Select this reward
$1,000
Infinite Underwear

Never want to worry about ordering your underwear? For a $1,000 contribution, you will receive 12 new pairs of underwear every year for as long as The Youni Company is in business. Each quarter you will receive new styles, colors and prints, so it will never get old! 

19 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Because you want to be the YOU in "You 'n I can change the world, one sustainable product and one act of kindness at a time." 

We realize that not everyone needs incontinence underwear, but many will want to contribute to our campaign to help us birth this brand into the world and start impacting lives. 

We will appreciate any and all contributions to our fundraising campaign. In return, you will receive endless amounts of gratitude and good vibes. 

1 Supporter
Contribute
$20
Campfire Mug

You KNOW you can use this, whether camping, glamping, or just on your couch watching true crime on a Tuesday night. GET ONE! Treat yo'self. 

197 Left
3 Supporters
Select this reward
$20
1 Pair of Youni Underwear for Women

Be the first to receive our product upon launch! For just a $20 contribution, you will receive a coupon code for a pair of light-moderate absorbency underwear for women that retails for $25, and of course you can pick the style and size via our website after you receive the code. These underwear are best for those who experience light - moderate bladder or menstrual leakage. 

991 Left
9 Supporters
Select this reward
$20
The Gift of Underwear

Don't need a pair of leakproof undies? Many women in crisis shelters do. They often leave their situations with nothing more than the clothes on their backs. Choose the quantity you would like to donate and we will take care of donating them to a local women's & children's shelter OR one of your choosing near you! 

91 Left
9 Supporters
Select this reward
$30
Youni Underwear for Men

For a $30 contribution, you will receive a coupon code for a pair of Youni boxer briefs that retail for $35. You can pick the size and absorbency level via our website after you receive the code. These underwear can accommodate all absorbency needs via our unique patent-pending design! Sweat or leaks, we've got you covered!  

100 Left
0 Supporters
Select this reward
$30
Women's Heavy Absorbency Underwear

Be the first to receive our product upon launch! For just a $30 contribution, you will receive a coupon code for a pair of heavy absorbency underwear for women that retails for $35, and of course you can pick the style and size via our website after you receive the code. These underwear are best for those who experience heavy or full bladder leakage. 

999 Left
1 Supporter
Select this reward
$75
3 Pack - Youni Underwear for Men

Don't stop at one, get a 3 pack at a discount during our funding campaign only! You can pick the sizes and absorbency level via our website after you receive the code. These underwear can accommodate all absorbency needs via our unique patent-pending design! 

149 Left
1 Supporter
Select this reward
$225
Donation of 12 Youni Underwear

For a $225 contribution, we will donate a 12 pack of light-moderate absorbency underwear to a women's & children's shelter or a rehabilitation facility. You may choose an organization to support and we will take care of the rest, or we can donate the underwear to a local New Orleans facility on your behalf. 

50 Left
0 Supporters
Select this reward
$225
One Year Subscription - Youni Underwear

For a $225 contribution, you will receive a coupon code for a ONE YEAR SUBSCRIPTION of light-moderate absorbency underwear for women that retails for $25 each, and of course you can pick the styles and sizes! We will send you a 3 pack of underwear every quarter, so you'll get to experience our different print releases as they come out. That's 12 pair of performance underwear! These underwear are best for those who experience light - moderate bladder or menstrual leakage. 

49 Left
1 Supporter
Select this reward
$250
Résumé & Interview Coaching

For the gift of $250.00, founder Anna Steele can help you get your résumé in top-notch shape, and also help you prep for the job interview of your dreams. Complete with 1 hour of coaching. Gift this reward to the job seeker in your life!

5 Left
0 Supporters
Select this reward
$275
Donate 12 Youni to a Senior Center

We realize not everyone will need our product, but many seniors do. For a donation of $275 you can gift 12 heavy absorbency underwear to a senior care center, nursing home or individual of your choosing. 

48 Left
2 Supporters
Select this reward
$300
The Gift of Music 🎸

In addition to being an inventor, founder Tereson Dupuy is also an accomplished singer / songwriter! For the gift of $300, Tereson will provide a 1 hour concert to any of the following:

  • Senior Care Center 
  • Addiction & Recovery Facility
  • Retirement Community
  • Your home for a casual night with friends, party, or other event

For donations: You may donate this reward to any local New Orleans facility of your choosing, or you can let us decide! We can film it and give you a social media shout-out!

5 Left
0 Supporters
Select this reward
$300
High School Entrepreneurship Workshop

Help shape the young, brilliant minds of tomorrow! Both founders will present to a local New Orleans high school class of your choosing. We will provide information and inspiration on product invention, starting a business, and navigating real-word entrepreneurial challenges. 

5 Left
0 Supporters
Select this reward
$1,000
Infinite Underwear

Never want to worry about ordering your underwear? For a $1,000 contribution, you will receive 12 new pairs of underwear every year for as long as The Youni Company is in business. Each quarter you will receive new styles, colors and prints, so it will never get old! 

19 Left
1 Supporter
Select this reward