Youni Underwear: Leakproof Underwear for Everyone

We created attractive, absorbent underwear that offers leak protection for women and men who experience incontinence and other leaks.

Tereson
Lifestyle
$3,905
pledged of $10,000 goal
63
Backers
0
Days Left

Project Description

 

Our Mission

The mission of The Youni Company is to provide sustainable, leakproof and attractive underwear for everyone, regardless of age or gender. We also have a strong social mission to provide support to our Youni Community and to give back in a radical way. 


 

Product Information

 

Team

The Youni team is founded by two talented and tenacious women. Both single moms, Anna Steele and Tereson Dupuy met while working for a short time together at a senior care company. Both of them knew almost instantly that they would be working on a much bigger project together one day. Tereson is the inventor of FuzziBunz Diapers, a product that changed the landscape of reusable diapers by making them more modern and appealing to today's parents. Anna has a background in operations and has been a key player in growing and running multi-million dollar businesses. Both women are committed to social change, not only with their products, but also within the lives of the Youni Community through education, activism, support and inspiration. 

 

 

Problem

1 in 3 women of all ages and 1 in 10 men over the age of 60 are experiencing incontinence in some form. Their current solutions include annoying lifestyle adjustments or disposable diapering products... which, by the way, 80% of individuals with incontinence issues say they absolutely do not want to wear. Can you blame them?! There is also a dire need for sustainability within consumer products. Adult disposable diapering products make up 7% of all landfill waste, and that number is rapidly on the rise as our population continues to live longer and healthier lives.

 

Market

Youni Underwear spans four key markets. The first and most obvious is the baby boomer population. There are 22.5 million people in this age bracket within the U.S. alone that are experiencing incontinence on a daily basis. Middle-aged and menopausal women make up another large segment of the population with 15.5 million experiencing stress incontinence due to hormonal challenges and the changes due to childbirth. Since Youni Underwear are so amazing at protecting against leaks, we can also support the feminine hygiene market which includes 56 million menstruating females. Lastly, there is a niche market of 4 million pregnant and postpartum mothers within the U.S. who are experiencing incontinence during pregnancy and who also have a need for our products while their bodies are healing from childbirth.  

 

Solution

Youni Underwear are REAL, washable underwear with built-in absorbency to protect against leaks from light incontinence, menstruation and even full bladder leakage. They are fashionable underwear that allows for a little extra self-confidence, regardless of what is happening down below. Our patent-pending design ensures a slim and stay-dry effect, especially for heavy needs. Our products are treated with anti-wicking and anti-odor technology to prevent the growth of bacteria which causes odor. We have a strong focus on attractive and fun designs, as well as comfort. 

Funding

We have been self-funding for a year! We've also spent the last 3 months in fundraising mode... which, let us tell you, there is no real FUN in FUNdraising! Did you know that less than 3% of all venture capital in the U.S. goes to companies founded solely by women? We think KNOW that this is unacceptable, and we plan to help change this throughout our success with Youni. We are seeking $10,000 in contributions to help us launch this product and this company to make the impact that we know we can make in this world. The contributions will be spent on final product testing and completing our first production order. We will continue looking for the right financial investor for everything that follows, and to help us keep up with the demand that we anticipate.

 

Gratitude

When it comes to growing an impactful business with strong social influence, it absolutely takes a village. We are offering amazing rewards for our backers that believe in what we are doing and want to help bring this brand into the world. We have gratitude for each and every one of you, and for every single penny that you are able to contribute to our mission.

 

Updates

The Project FAQs

Q: What sizes are the underwear offered in?
A:
We will be offering sizes S - 3XL for all styles. You may choose your style(s) + size(s) via our website once you receive your coupon code. 

 

Q: What do I do with my soiled underwear?! 
A: This certainly depends on your situation, environment, lifestyle, usage level, etc. Of course, we will include laundry instructions with our products. The simple answer is... if your underwear are fully soiled and you are out and about, we suggest packing a backup pair within a baggie so that you can easily swap out in any restroom facility and toss the soiled underwear in your washer when you get home. It's that easy! We also plan to offer eco-friendly, antimicrobial and leakproof bags so that you can conveniently pack for outings and travel. 

 

Q: When will I receive my reward? 
A:
We plan to have product by September, 2019, and we will ship as soon as it is in-hand (and as soon as we have your order specs via our website). We will update you along the way, of course, and let you know if we have any unforeseen delays.  

 

Q: Can we keep my purchase a secret? 
A: We are on a mission to normalize incontinence, because it IS normal! But we totally understand if you'd prefer to keep things discreet, so our packaging will be just that with no logos or labels. 

 

Q: When will my donated rewards be completed? 
A:
It depends on the reward, your specific requests, availability, etc. We can certainly work with you one-on-one to ensure that we are living up to our promises in a timely manner!

 

Kim
08/07/2019
$25 COUPON CODE
$20
Kat
07/29/2019
$25 COUPON CODE
$20
07/29/2019
$25 COUPON CODE
$20
Becky
07/28/2019
Monetary Contribution
$10
Anne Brewer
07/22/2019
Monetary Contribution
$20
jenny faw
07/20/2019
Campfire Mug
$25
Crystal
07/19/2019
Campfire Mug
$25
07/19/2019
$25 COUPON CODE
$20
Leslie Gless
07/19/2019
$25 COUPON CODE
$20
CL
07/19/2019
$60 COUPON CODE
$50
$25
Campfire Mug

You KNOW you can use this, whether camping, glamping, or just on your couch watching true crime on a Tuesday night. GET ONE! Treat yo'self. 

192 Left
8 Supporters
Select this reward
$20
$25 COUPON CODE

Be the first to receive our product upon launch! For just a $20 contribution, you will receive a coupon code to spend $25 on our website post-launch. 

983 Left
17 Supporters
Select this reward
$50
$60 COUPON CODE

Be the first to receive our product upon launch! For just a $50 contribution, you will receive a coupon code to spend $60 on our website post-launch. 

997 Left
3 Supporters
Select this reward
$100
$125 COUPON CODE

Be the first to receive our product upon launch! For just a $100 contribution, you will receive a coupon code to spend $125 on our website post-launch. 

487 Left
13 Supporters
Select this reward
$1,000
Infinite Underwear

Never want to worry about ordering your underwear? For a $1,000 contribution, you will receive 12 new pairs of underwear every year for as long as The Youni Company is in business. Each quarter you will receive new styles, colors and prints, so it will never get old! 

19 Left
1 Supporter
Select this reward

Rewards

$25
Campfire Mug

You KNOW you can use this, whether camping, glamping, or just on your couch watching true crime on a Tuesday night. GET ONE! Treat yo'self. 

192 Left
8 Supporters
Select this reward
$20
$25 COUPON CODE

Be the first to receive our product upon launch! For just a $20 contribution, you will receive a coupon code to spend $25 on our website post-launch. 

983 Left
17 Supporters
Select this reward
$50
$60 COUPON CODE

Be the first to receive our product upon launch! For just a $50 contribution, you will receive a coupon code to spend $60 on our website post-launch. 

997 Left
3 Supporters
Select this reward
$100
$125 COUPON CODE

Be the first to receive our product upon launch! For just a $100 contribution, you will receive a coupon code to spend $125 on our website post-launch. 

487 Left
13 Supporters
Select this reward
$1,000
Infinite Underwear

Never want to worry about ordering your underwear? For a $1,000 contribution, you will receive 12 new pairs of underwear every year for as long as The Youni Company is in business. Each quarter you will receive new styles, colors and prints, so it will never get old! 

19 Left
1 Supporter
Select this reward