Yellow Platform by Monicat Data
We Make Teams Smarter
Project Description
MEET MINDY
Mindy is a creative director for a local fashion brand.
Her brand is working to establish itself through a series of small virtual fashion events, to roll-out its new Fall 2021 collection. The brand dreams of debuting its collection during the opening night and after-parties of Fashion Week.
For Mindy, this opportunity would carve out a name for the brand & put their brand on the scene they wish to connect with.
When she learns their brand's proposal has been selected by the Fashion Week host committee, Mindy is both elated and overwhelmed.
She now faces the incredible challenge of promoting, coordinating and delivering this season's biggest event. Make strategic decisions about where to spend her advertising money. Decisions on who to partner with, track ticket sales and monitor social media engagement.
That's A LOT to keep track of, but lucky for Mindy, she's not alone. She has the Yellow Data Platform.
THE YELLOW PLATFORM
The Yellow Platform works as a workflow unifier for teams and independents, putting “All of your data in one place.”
The Yellow Platform aims to support and monitor the progress of projects, provide data visualized through dashboard views, customizable data intake and report generation.
Now more than ever, teams need real-time solutions to make sense of data streaming from multiple platforms.
Most small-mid size teams don't hold the internal capacity to both analyze their data and manage projects. An issue Monicat has witnessed first hand in servicing our clients.
The Yellow platform is made for economists, analysts, project managers, individual creators and collaborative teams who wish to make data-informed decisions about their work, businesses and communities.
THE COMPANY
Monicat Data "We Make Teams Smarter", provides data insight and technology support for stronger teams.
Since 2016, Monicat Data has provided data insight and technology support to non-profits, arts organizations, publication groups, product and design groups, stage & performance and marketing teams.
Our solutions guide teams to be more efficient with their time, allowing them to spend less time planning, and more time creating.
THE MARKET
The Yellow Platform is a Workflow Management System (WFMS). A workflow management system provides infrastructure for the set-up, performance and monitoring of a defined sequence of tasks, arranged as a workflow application.
The global workflow management system market size was valued at USD 4.8 billion in 2018 and is anticipated to witness 27.7% growth from 2019 to 2025.
WHAT YOUR FUNDING SUPPORTS
www.monicatdata.com/yellowbetatest
The brilliant developers, UX designers, data scientists and engineers behind the ongoing development of our pilot and future marketing.
THE FOUNDERS
Jasmine RuKim | CEO, co-founder
MBA Kelley School of Business, Marketing Indiana University / BA Psychology, Purdue University
A creative strategist working to elevate creative processes, project execution and business strategy for the creative economy. She holds 10 years of creative expertise within R&D, marketing implementation, digital analytics and technology design.
In her local community, Jasmine teaches an an adjunction professor at the Minneapolis College of Art and Design, member of Delta Sigma Theta Sorority, Inc. and serving board member of the Minneapolis Parks Foundation.
Cassandra Utt | Project Lead, co-founder
Bowling Green State University BS Computer Science, Bachelor of Music, Vocal Performance
A perspective of remote project management collaboration, team facilitation and structuring. She Holds eight years of experience in information technology systems, project management and business strategy for creative organizations and manufacturing corporations.
In he local community she participates as a practicing opera and theatre performer and Production lead / performance curator for TEDxMinneapolis.
THANK YOU FOR YOUR SUPPORT!
Further questions? Reach our team at [email protected]
Updates
The Campaign FAQs
Frequently Asked Questions:
How far along is the Yellow Platform?
We started building the pilot June 2019. We are approximately 50% through our pilot build.
How large is the Monicat Data team?
We are a team of 2 leading co-founders with a collaborative technical contractor team of 10, ranging in skill from data insight expertise to technology implementation.
When will the Yellow Platform pilot be complete?
We are aiming to complete the platform pilot December 2020, with a sought pilot launch of Q1 2021.
Will there be additional fundraising beyond the crowdfunding campaign?
Yes, our team will be working to identify additional funding sources to support the Yellow Platform pilot and long-term strategy.
I have data insight and project needs, where can I get in contact with your team?
monicatdata.com/bookus
Can I connect with Jasmine and Cassie?
Absolutely, contact us at [email protected]
You believe in the mission of the Yellow Data Platform, and you're a champion for its purpose. As a champion, you'll receive a Monicat Data branded Yellow Fuzzy Ball.
Items included in this level:
-
Shout-out in Fundraiser Newsletter
-
Branded Monicat Data Yellow Fuzzy Ball (4in diameter)
Just Because You Care.
Perhaps you're not looking to receive an item, but you'd simply like to donate.
At this level, you have the freedom to choose your preferred donation amount. No strings attached.
Your donation says "I believe in your team". For that, we're sending you a virtual hug via shout-out, in our weekly fundraiser newsletter.
Included Items:
-
Shout-out in Fundraiser Newsletter
Your generous donation at this level not only supports our work, it helps yours too! Consider this an all access pass, on us.
Gain full access to future Monicat Data 2020 Yellow Circle quarterly webinars (next event June 18) and Yellow Circle Courses.
Items included in this level:
-
Shout-out in Fundraiser Newsletter
-
Yellow Fuzzy Ball
-
3-month free-trial 'Starter' subscription
-
2020 all-access pass to Yellow Circle quarterly webinars & courses
Perhaps your team could use a hand with data insights or technology? Your gift is major, and it deserves a major thank you.
Items included in this level:
-
Shout-out in Fundraiser newsletter
-
Yellow Fuzzy
-
3-month free-trial 'Starter' subscription
-
2020 all-access pass to Yellow Circle quarterly webinars and courses
-
6-hour Monicat Data insight or technology service support of your choice
At this level, Cassie & Jasmine would like to thank you personally with a custom recorded video (to you!) expressing their gratitude + personal phone call:
Items included in this level:
-
Shout-out in Fundraiser newsletter
-
Yellow Fuzzy Ball
-
3-month free trial 'Starter' subscription'
-
2020 all-access pass to Yellow Circle quarterly webinars & courses
-
6-hour data insights or technology support service package
-
Personally recorded video expressing their gratitude shared via Fundraiser newsletter
-
Personal phone call with founders
Rewards
You believe in the mission of the Yellow Data Platform, and you're a champion for its purpose. As a champion, you'll receive a Monicat Data branded Yellow Fuzzy Ball.
Items included in this level:
-
Shout-out in Fundraiser Newsletter
-
Branded Monicat Data Yellow Fuzzy Ball (4in diameter)
Just Because You Care.
Perhaps you're not looking to receive an item, but you'd simply like to donate.
At this level, you have the freedom to choose your preferred donation amount. No strings attached.
Your donation says "I believe in your team". For that, we're sending you a virtual hug via shout-out, in our weekly fundraiser newsletter.
Included Items:
-
Shout-out in Fundraiser Newsletter
Your generous donation at this level not only supports our work, it helps yours too! Consider this an all access pass, on us.
Gain full access to future Monicat Data 2020 Yellow Circle quarterly webinars (next event June 18) and Yellow Circle Courses.
Items included in this level:
-
Shout-out in Fundraiser Newsletter
-
Yellow Fuzzy Ball
-
3-month free-trial 'Starter' subscription
-
2020 all-access pass to Yellow Circle quarterly webinars & courses
Perhaps your team could use a hand with data insights or technology? Your gift is major, and it deserves a major thank you.
Items included in this level:
-
Shout-out in Fundraiser newsletter
-
Yellow Fuzzy
-
3-month free-trial 'Starter' subscription
-
2020 all-access pass to Yellow Circle quarterly webinars and courses
-
6-hour Monicat Data insight or technology service support of your choice
At this level, Cassie & Jasmine would like to thank you personally with a custom recorded video (to you!) expressing their gratitude + personal phone call:
Items included in this level:
-
Shout-out in Fundraiser newsletter
-
Yellow Fuzzy Ball
-
3-month free trial 'Starter' subscription'
-
2020 all-access pass to Yellow Circle quarterly webinars & courses
-
6-hour data insights or technology support service package
-
Personally recorded video expressing their gratitude shared via Fundraiser newsletter
-
Personal phone call with founders