MEET MINDY
Mindy is a creative director for a local fashion brand.
Her brand is working to establish itself through a series of small virtual fashion events, to roll-out its new Fall 2021 collection. The brand dreams of debuting its collection during the opening night and after-parties of Fashion Week.
For Mindy, this opportunity would carve out a name for the brand & put their brand on the scene they wish to connect with.
When she learns their brand's proposal has been selected by the Fashion Week host committee, Mindy is both elated and overwhelmed.
She now faces the incredible challenge of promoting, coordinating and delivering this season's biggest event. Make strategic decisions about where to spend her advertising money. Decisions on who to partner with, track ticket sales and monitor social media engagement.
That's A LOT to keep track of, but lucky for Mindy, she's not alone. She has the Yellow Data Platform.
THE YELLOW PLATFORM
The Yellow Platform works as a workflow unifier for teams and independents, putting “All of your data in one place.”
The Yellow Platform aims to support and monitor the progress of projects, provide data visualized through dashboard views, customizable data intake and report generation.
Now more than ever, teams need real-time solutions to make sense of data streaming from multiple platforms.
Most small-mid size teams don't hold the internal capacity to both analyze their data and manage projects. An issue Monicat has witnessed first hand in servicing our clients.
The Yellow platform is made for economists, analysts, project managers, individual creators and collaborative teams who wish to make data-informed decisions about their work, businesses and communities.
THE COMPANY
Monicat Data "We Make Teams Smarter", provides data insight and technology support for stronger teams.
www.monicatdata.com
Since 2016, Monicat Data has provided data insight and technology support to non-profits, arts organizations, publication groups, product and design groups, stage & performance and marketing teams.
Our solutions guide teams to be more efficient with their time, allowing them to spend less time planning, and more time creating.
THE MARKET
The Yellow Platform is a Workflow Management System (WFMS). A workflow management system provides infrastructure for the set-up, performance and monitoring of a defined sequence of tasks, arranged as a workflow application.
The global workflow management system market size was valued at USD 4.8 billion in 2018 and is anticipated to witness 27.7% growth from 2019 to 2025.
WHAT YOUR FUNDING SUPPORTS
www.monicatdata.com/yellowbetatest
The brilliant developers, UX designers, data scientists and engineers behind the ongoing development of our pilot and future marketing.
THE FOUNDERS
www.monicatdata.com/about-us
Jasmine RuKim | CEO, co-founder
MBA Kelley School of Business, Marketing Indiana University / BA Psychology, Purdue University
A creative strategist working to elevate creative processes, project execution and business strategy for the creative economy. She holds 10 years of creative expertise within R&D, marketing implementation, digital analytics and technology design.
In her local community, Jasmine teaches an an adjunction professor at the Minneapolis College of Art and Design, member of Delta Sigma Theta Sorority, Inc. and serving board member of the Minneapolis Parks Foundation.
Cassandra Utt | Project Lead, co-founder
Bowling Green State University BS Computer Science, Bachelor of Music, Vocal Performance
A perspective of remote project management collaboration, team facilitation and structuring. She Holds eight years of experience in information technology systems, project management and business strategy for creative organizations and manufacturing corporations.
In he local community she participates as a practicing opera and theatre performer and Production lead / performance curator for TEDxMinneapolis.
THANK YOU FOR YOUR SUPPORT!
Further questions? Reach our team at support@monicatdata.com
www.monicatdata.com
