Mindy is a creative director for a local fashion brand.
Her brand is working to establish itself through a series of small fashion events, to roll-out its new Fall 2020 collection. The brand dreams of debuting its collection during the opening night and after-parties of Fashion Week.
For Mindy, this opportunity would carve out a name for the brand & put their brand on the scene they wish to connect with.
When she learns their brand's proposal has been selected by the Fashion Week host committee, Mindy is both elated and overwhelmed.
She now faces the incredible challenge of promoting, coordinating and delivering this season's biggest event. Make strategic decisions about where to spend her advertising money. Decisions on who to partner with, track ticket sales and monitor social media engagement.
That's A LOT to keep track of, but lucky for Mindy, she's not alone. She has the Yellow Data Platform.
WHO'S IT FOR (just to name a few)
- Marketing Teams Leaders
- Product & Design Group Planner
- Arts Organizations Executives
- Stage & Performance Coordinators
- Publication Group Planners
- Non-Profit Analysts
THE YELLOW PLATFORM
"Creativity Deserves a Better Track Record."
The Yellow Platform works as a workflow unifier (WFMS) for creatives teams and independent creatives, putting "all of your data in one place."
The Yellow Platform aims to support and monitor the progress of projects, providing data visualizations through dashboard views, customizable data intake and report generation.
Now more than ever, creative teams need real-time solutions to organize their projects and bring all of their data, in one place.
Most creative teams don’t hold the internal capacity to both analyze their data and manage projects. An issue Monicat Data has witnessed first hand, with our creative clients.
The Yellow platform is made for creative economists, analysts, project managers, individual creators and collaborative teams who wish to make data-informed decisions about their work, businesses and communities.
Monicat Data "The Business Behind Creativity", provides data insight and technology support services to creative businesses. Our solutions guide creative teams to be more efficient with their time, allowing them to spend less time planning and more time creating.
THE CREATIVE ECONOMY & WORKFLOW
In the last decade, the idea of a "Creative Economy" has taken hold and identified itself as a distinct sector that contributes to the country's economic health growth, employment, civic and cultural revitalization.
- The arts and culture sector is compromised of 35 unique industries and employs 5 million people
- Its growth rate is 2X the rate of more traditional sectors
- In 2016, the arts and culture sector contributed $804B to the US economy, making it 4.3% of US GDP. This is a large and growing sector of the economy, larger than other traditional sectors (i.e. construction, transportation & warehousing)
- Of this total economic output, $154 billion came from core arts and creative companies responsible for creating original content. $622 billion came from companies and industries supporting arts and cultural production
The Yellow Platform is a Workflow Management System (WFMS). A workflow management system provides infrastructure for the set-up, performance and monitoring of a defined sequence of tasks, arranged as a workflow application.
The global workflow management system market size was valued at USD 4.8 billion in 2018 and is anticipated to witness 27.7% growth from 2019 to 2025.
The Yellow Platform's mission of serving the creative economy with a data platform solution, fits in the the field classification of creative technology:
"A field encompassing art, digital product design, digital media made with a software-based, electronic and/or data-driven engine. The intersection of new technology with creative initiatives such as fashion, architecture, film animation and digital games."
WHAT YOUR FUNDING SUPPORTS
The brilliant developers, UX designers, data scientists and engineers behind the ongoing development of our pilot and future marketing.
Jasmine RuKim | CEO, co-founder
MBA Kelley School of Business, Marketing Indiana University / BA Psychology, Purdue University
A creative strategist working to elevate creative processes, project execution and business strategy for the creative economy. She holds 10 years of creative expertise within R&D, marketing implementation, digital analytics and technology design.
In her local community, Jasmine teaches an an adjunction professor at the Minneapolis College of Art and Design, member of Delta Sigma Theta Sorority, Inc. and serving board member of the Minneapolis Parks Foundation.
Cassandra Utt | Project Lead, co-founder
Bowling Green State University BS Computer Science, Bachelor of Music, Vocal Performance
A perspective of remote project management collaboration, team facilitation and structuring. She Holds eight years of experience in information technology systems, project management and business strategy for creative organizations and manufacturing corporations.
In he local community she participates as a practicing opera and theatre performer and Production lead / performance curator for TEDxMinneapolis.
THANK YOU FOR YOUR SUPPORT!
Further questions? Reach our team at email@example.com