World's First Oat-Milk Ice Crème Shoppe in LA
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Project Description
The World's First Oat Milk Ice Crème Shoppe is Coming to Los Angeles!
That's right. Whipped - Urban Dessert Lab is opening its second location in Los Angeles (2022). We are proud to be a Black brand which is allergen-friendly and 100% vegan/plant-based and we are extremely excited to bring our shoppe to the West Coast.
CHECK OUT FAQs to see how you can win FREE ice crème for a year!
Our Background
We are a sisterly duo (Zan and Courtney, PhD) with backgrounds in science and entrepreneurship. We have created a proprietary formula using OATS, to create a smooth, creamy, indulgent experience without any dairy, nuts, or tree nuts that even dairy-lovers cannot resist. Our shoppe also offers other plant-based desserts, including cakes and truffles that are available for nationwide shipping on Goldbelly.
So how did we start?
We began as a pop-up shoppe in a food hall in Brooklyn, NY Summer 2019. Because of the overwhelming positive response to our product and brand, we took the plunge and opened our own brick and mortar location in Manhattan in February 2020.
But the pandemic hit and two weeks later, we had to temporarily close. We reopened in May 2020 for limited hours and have been pushing through ever since. Opening our shoppe right before the pandemic, operating during the pandemic, and surviving the pandemic in one of the hardest hit cities (NYC) has given us a unique perspective and experience. It was tough, but we are tougher.
We survived the pandemic!
And we would not have been able to push through without our supportive fans. Check out a clip of our 1 year anniversary!
Customers wait in the rain...
And in the snow...
To get their hands on...
As one fan has put it...
We have gained OVER 48,000 FOLLOWERS on Instagram and have been featured in...
We are coming to West Hollywood.
We are bringing our plant-based customizable ice crème shoppe to Los Angeles early 2022! Our shoppe will be the first of its kind on the West Coast.
Sneak peek of our new space.
But we need your help.
Funds raised during the campaign will be used for items necessary to open and operate the shoppe including: equipment (ice cream machines, refrigerators, freezers, etc.), a display case, tables, seating, signage, licenses/permits, supplies, ingredients and staff training.
So why support this campaign? Check out the rewards if any of the following apply to you!
THANK YOU!
Whipped – Urban Dessert Lab is excited to expand! Please show your support by purchasing one of the amazing reward packages we have put together and please share our campaign with family and friends. Our minimum goal is $60,000 but our stretch goal is $80,000. Thank you and we are happy that we have supportive people like you becoming part of our story and journey.
Risks and challenges
We opened our Manhattan, NYC shoppe right before the pandemic and have been growing our brand ever since. Operating during the pandemic has been very difficult, especially for small businesses. In addition, according to the Small Business Administration, minority-owned businesses are less likely to secure funding, and for minority-led businesses that do secure funding, interest rates average higher. Therefore, even though we have experience in opening and operating a shoppe in a new market, securing capital as a black female-owned business has been an arduous task. But we are confident in our skill set and drive, and are extremely proud of our proven track record in successfully operating an emerging brand. We will be competing with the likes of other dessert and ice cream shoppes in LA. However, our creamy ice crème is unmatched and we are the World's First Oat-Milk Ice Crème Shoppe! Our shoppe also appeals to both people who follow a plant-based lifestyle AND regular dairy lovers (people often say they can't tell it's plant based) which makes us a fave pick for everyone.
Updates
The Campaign FAQs
WANT TO WIN FREE ICE CRÈME FOR A YEAR?
Help us recruit donors by sharing this campaign on social media with your family & friends!
The TOP 3 Fans who share this campaign & help us raise the most funds will win free ice crème for a year and/or a VIP Black Card to skip our lines.* To participate, make sure the donor you recruit writes your Social Media Handle and/or your Email in their message when they donate.
*1 Winner will receive free ice crème for one year and a VIP Black Card & 2 Winners will receive a VIP Black Card.
MORE INFORMATION:
Feel free to donate, but that is NOT a requirement to participate in this giveaway.
Who can participate?
Open to residents of the contiguous United States who are 18 years of age or older.
How do I participate?
Share this campaign page to your family and friends and when they donate to our campaign on ifundwomen.com, you receive credit. The more people you recruit that donate, the more credit you receive. You can participate until this campaign ends.
How do I receive credit for recruiting a donor?
The donor you recruit MUST write your Social Media Handle and/or your Email in their message when they donate.
How do I know that I may be a Top Recruiter while the campaign is still running?
It is important for our community to see your efforts. Therefore, we will periodically feature the Top Recruiters on our Instagram page during our campaign.
How do you decide the winners?
We will review the campaign messages and the top 3 recruiters who are mentioned the most will be crowned the winners.
What can I win?
Free ice crème for a year and/or a VIP Black Card to skip our lines.
What is a VIP Black Card?
Hate waiting in line? Then this card is for you. Flash this card and skip to the front at any time. This card is valid only at our physical locations (NYC/LA). It is valid for one calendar year (12 consecutive months). Must be redeemed by end of 2024.
How much ice crème can I win?
You are able to choose between 1 Signature Creation every day for one calendar year (12 consecutive months) at our NYC/LA store OR choose to receive 6 containers of ice crème shipped per month for one calendar year (12 consecutive months). Must be redeemed by end of 2024. Ice crème can only be shipped within the contiguous United States. Ice crème cannot be shipped to a PO Box.
Can I transfer my win to another person?
Want to give your win as a gift to someone else? We allow the win to be transferred only once.
CONTEST IS VOID WHERE PROHIBITED BY LAW. All applicable local, state, and federal taxes, if any, must be paid by the winner(s).
Every Dollar Counts!
Have bragging rights that you were one of the first people to hear about and donate to Whipped’s first location on the west coast. We will also give you a shout-out on our Instagram page.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
There is nothing like our creamy and irresistible Oat-Milk Ice Crème. This punch card is good for 8 of our Signature Creations ($64 value). Only valid in-store (NYC or LA).
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch Card for 8 of our Signature Creations
Snag a limited-edition branded tote bag and a punch card for 10 of our Signature Creations.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch Card for 10 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
Have your ice crème and be the first to try our new Line & Layer Cakes (yes, they are also 100% plant-based/vegan). This is our first collection of traditional cakes. Feeds 8 to 10 people. Perfect for any celebration!
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch Card for 8 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
• 2 Line & Layer Cakes (multiple flavors available)
Receive 1 ticket to take a sneak peek at our new location in West Hollywood before we open to the public in addition to some other exclusive perks! (travel fees to our West Hollywood location not included)
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch card for 8 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
• 1 Ticket to Soft-Opening
You are a Whipped super fan. You know exactly what you will order every time and you don’t want to wait in line. Show your Black Card and get expedited to the front of the line every time. VIP Black Card is valid for one calendar year (12 consecutive months) and must be redeemed by 2025. Card is non-transferable.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch card for 8 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
• 1 VIP Black Card
Receive 2 tickets to take a sneak peek at our new location in West Hollywood before we open to the public in addition to some other exclusive perks! (travel fees to our West Hollywood location not included)
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 2 Punch cards for 8 of our Signature Creations (redeemed in store only)
• 2 Branded Tote Bags
• 2 Tickets to Soft-Opening
If you ever dreamed of creating your very own custom flavor, now is your chance. You will meet the owners and collaborate to create a flavor that will be available in one of our shoppes for 1 month. This perk is valid for 1 year and flavor is subject to owner approval.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch card for 8 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
• Creation of New Flavor and a Story Feature on our Instagram Page
Private Ice Crème Social at your home or event for 50 guests. Must be within 15 miles of NYC or 25 miles of LA. Date, time and location subject to owner approval. Perk is valid until the end of 2023.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch card for 8 of our Signature Creations (redeemed in store only)
• 50 Branded Tote Bags for the Social
• 5 Line & Layer Cakes
• Private Ice Crème Social - includes creation of your own personal flavor to be served at your event for 50 guests
A private reception at our new LA shoppe for you and 10 of your family/friends. Includes a catered plant-based dinner and customizable desserts.
Perk is valid until the end of 2023. Travel fees to our West Hollywood shoppe not included.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• Each guest will receive a Branded Tote Bag
• Private Dinner & Desserts (including cakes) at our LA Shoppe
Rewards
Every Dollar Counts!
Have bragging rights that you were one of the first people to hear about and donate to Whipped’s first location on the west coast. We will also give you a shout-out on our Instagram page.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
There is nothing like our creamy and irresistible Oat-Milk Ice Crème. This punch card is good for 8 of our Signature Creations ($64 value). Only valid in-store (NYC or LA).
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch Card for 8 of our Signature Creations
Snag a limited-edition branded tote bag and a punch card for 10 of our Signature Creations.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch Card for 10 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
Have your ice crème and be the first to try our new Line & Layer Cakes (yes, they are also 100% plant-based/vegan). This is our first collection of traditional cakes. Feeds 8 to 10 people. Perfect for any celebration!
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch Card for 8 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
• 2 Line & Layer Cakes (multiple flavors available)
Receive 1 ticket to take a sneak peek at our new location in West Hollywood before we open to the public in addition to some other exclusive perks! (travel fees to our West Hollywood location not included)
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch card for 8 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
• 1 Ticket to Soft-Opening
You are a Whipped super fan. You know exactly what you will order every time and you don’t want to wait in line. Show your Black Card and get expedited to the front of the line every time. VIP Black Card is valid for one calendar year (12 consecutive months) and must be redeemed by 2025. Card is non-transferable.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch card for 8 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
• 1 VIP Black Card
Receive 2 tickets to take a sneak peek at our new location in West Hollywood before we open to the public in addition to some other exclusive perks! (travel fees to our West Hollywood location not included)
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 2 Punch cards for 8 of our Signature Creations (redeemed in store only)
• 2 Branded Tote Bags
• 2 Tickets to Soft-Opening
If you ever dreamed of creating your very own custom flavor, now is your chance. You will meet the owners and collaborate to create a flavor that will be available in one of our shoppes for 1 month. This perk is valid for 1 year and flavor is subject to owner approval.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch card for 8 of our Signature Creations (redeemed in store only)
• 1 Branded Tote Bag
• Creation of New Flavor and a Story Feature on our Instagram Page
Private Ice Crème Social at your home or event for 50 guests. Must be within 15 miles of NYC or 25 miles of LA. Date, time and location subject to owner approval. Perk is valid until the end of 2023.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• 1 Punch card for 8 of our Signature Creations (redeemed in store only)
• 50 Branded Tote Bags for the Social
• 5 Line & Layer Cakes
• Private Ice Crème Social - includes creation of your own personal flavor to be served at your event for 50 guests
A private reception at our new LA shoppe for you and 10 of your family/friends. Includes a catered plant-based dinner and customizable desserts.
Perk is valid until the end of 2023. Travel fees to our West Hollywood shoppe not included.
Includes:
• Feeling Good
• Instagram Shout-Out to our 48,000+ Followers
• Each guest will receive a Branded Tote Bag
• Private Dinner & Desserts (including cakes) at our LA Shoppe