How do you plan to sustain new operations with this seed money?
1) A stronger website will enable us to seek sponsorship dollars for important content areas and action steps that our readers engage with: women in power, healing trauma, transformative justice, immigration, ism schisms, Native roots, LGBTQ+ issues, exploitation & assault, consciousness, environment, books & arts, facing death & loss. After the website is relaunched with Storyteller Fund donors (and investors), we will seek ongoing specialized sponsors with a development director.
2) Growing traffic with non-metro website visitors requires community engagement coordinators — part marketing, part analytics, part social media. We have identified several diverse young women for this work. Our team will develop a discussion guide for each issue, sent to community leaders who lead conversation circles, using digital content. This will enable us, in year two, to have higher sponsorship rates for well-trafficked content areas.
3) In certain strong community bases outside the Minneapolis-St. Paul area, the development director will seek localized sponsorships of a "Voices From ..." page for that area, featuring events and conversation highlights submitted by that community leader. Currently Blaine (north metro), Duluth (northern Minnesota), St. Cloud (west Minnesota), and Rochester (southern Minnesota) have high digital readership. Many women report engaging with the content who live outside the state; traffic is high in New York, D.C., Los Angeles, and San Francisco.
The development director will be sponsorship-focused, compared to the advertising revenue model for the print magazine. We will have enhanced website, mini-events and discussion circles, video storytelling, and potentially a podcast, as new avenues to connect sponsors with the powerful, everyday women engaged with our content.