WokeWeights | Truth Driven Workouts 💪🏽 | IFundWomen Skip to main content

WokeWeights | Truth Driven Workouts 💪🏽

No time to learn about true US history and our unsung heroes? That's okay! Learn through WokeWeights: educational fitness programming.

$400
pledged of$250,000 goal
7
472Days Left
Fund it
Campaign Ends on December 31, 2022

Project Description

WokeWeights Mission: Build our minds while building our bodies. A twofer!

The Problem:  There isn't enough time to keep up with fitness and facts, and right now a lot of people need to work on their fitness and their facts. 

Market opportunity: In the first year, we aim to have 4,000 clients, or 2% the roughly 200,000 people who left the CrossFit community because of racism, misogyny, jingoism, and other goodies of right wing extremism. 

In year 2 we want 5%, or roughly 10,000 customers. (This number is rough: Between 2019 and 2021, registrations for "The Open" were down 183,243 people, with thousands of gyms de-affiliated from CrossFit (including ours)!

Going rates for workout programs are about $15 - $30 /mo for individuals, or $115+ for B2B versions. A 2% penetration in the first year at $15 would be $60k in annualized sales. 

The Solution: Today's modern fitness programming has a lot of numbers (time domains, percentages, reps, distances etc.) This represents a prime opportunity to embed meaningful stories around those numbers.

For example:  "20 minutes to complete 5 sets of 10 back squats at 70% of your max."  Why not tie 5 sets to teach us about 5 groundbreaking women of engineering?  If we anchor meaning into each number-node of the workout, then we will remember these truths (especially because humans are more social, open to new ideas, and higher IQ after a workout).  

Why Funding: We don't have enough capital to bootstrap. We need to build a pilot app, develop the lesson plans and programming blocks, hire a small sales team, and roll out a national marketing plan.  I anticipate the bulk of the $250k will be spent on the sales and marketing team, with about $25k going to app development and $25k to initial lesson planning. 

The Ninjas: Our team is amazing. I've never worked with individuals so passionate about helping build others up. We bring a Johns Hopkins MPH for programming design, and the best on the floor coaching team in the region.

We know our craft, and I want to scale this magic to the rest of the world, with woke education!

To our backers: We can't express how meaningful it is to see folks put valuable dollars toward our business idea. It's a bet on a big purpose and a small team, and we're going to make it work. Thank you. 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • Who are WokeWeights' competitors?
    • Many flagship gyms and fitness professionals also sell their own training programming of various themes, typically around a goal set (competition training, sport specific, strength training etc.) 
  • Why make an app around WokeWeights instead of just sending PDFs around?
    • Today, most folks keep a log book digitally of their workouts, and no longer use paper. Using an app format allows for progress tracking, historical record recording, and social engagement with our community. 
  • Lesson planning is hard. How will you keep up the content?
    • We'll leverage thought leaders, professors, diversity equity and inclusion officers, and other experts promoting feminism, anti-racism, LGBTQ+ rights to guide what and how we educate. Our lessons will be rigorously fact checked, and we'll only cite sources of the highest integrity.  All these resources currently exist in our network. 
  • What if people don't want to hear this and feel bad because of it?
    • Those aren't our target market. 
    • We believe there's nothing to fear in knowing the truth. 
  • What are some big risks?
    • Branding as Woke. We view "woke" in it's traditional and intended sense, connoting awareness. Today though, it seems to be weaponized in the culture. This is both a good and bad thing for marketing.  
    • The fitness marketplace is competitive in general, with low barrier to entry and plenty of options, real and digital, at just about all price points. 
    • It's easily replicable, so we'll need to work hard at seizing market share with our funding. 
    • Economic recovery falters and discretionary income drops significantly. 
Karla
03/26/2021
Monetary Contribution
$25
Cujo esq
03/26/2021
12 WW Workouts + T-Shirt
$100
Rage
03/25/2021
12 WW Workouts + T-Shirt
$100
Matt
03/25/2021
12 WW Workouts + T-Shirt
$100
Laura Buri
03/24/2021
6 WokeWeights Workouts
$25
03/24/2021
6 WokeWeights Workouts
$25
Maxim Solis
03/24/2021
Monetary Contribution
$25
Monetary Contribution

All amounts have meaning and helps us get this snowball rolling. Thank you deeply.

2 Supporters
Select this reward
50.00 USD
9 WW Workouts + #StrengthGang sticker

The 9 WW Workouts via PDF and a #StrengthGang sticker mailed directly to you!

At Tectonic, we nickname ourselves the StrengthGang to denote strength of body and of mind. We emphasize self awareness, self love, and self improvement via rigorous training. Join the #StrengthGang!

 

0 Supporters
Select this reward
100.00 USD
12 WW Workouts + T-Shirt

Wear an awesome and inspiring WokeWeights T shirt while doing your WokeWeights workout!

We haven't designed the t-shirt yet, but it will have facts on it!

It will be cut and fit like the picture below (that's me!)

497 Left
3 Supporters
Select this reward
250.00 USD
Full WW Block + Sweatshirt + Shoutout

36 WokeWeights Workouts (a whole progressive training block) + a WW sweatshirt!

Great for the warm up or just a bike ride on a nice day, the WokeWeights sweatshirt branded with the StrengthGang slogan. 

On top of all that, we want our community to publicly recognize backers at this level. If it's okay with you, we'll do a social media shout out in your honor!

200 Left
0 Supporters
Select this reward
500.00 USD
2 Blocks, WW sweatshirt + Q&A w Tectonic

Two full training blocks (over 60 educational workouts as part of 2 lesson plans). 

Each block has it's own focus, and you can expect progressive achievement across functional compound, multi joint movements. 

60 workouts is a lot of truth too! Learn and live with WokeWeights.

We invite backers at this level and above to get to know us a little bit on a live Q&A session we can set up.

We envision this to happen around the the launch of the program in 2022. 

100 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

All amounts have meaning and helps us get this snowball rolling. Thank you deeply.

2 Supporters
Select this reward
50.00 USD
9 WW Workouts + #StrengthGang sticker

The 9 WW Workouts via PDF and a #StrengthGang sticker mailed directly to you!

At Tectonic, we nickname ourselves the StrengthGang to denote strength of body and of mind. We emphasize self awareness, self love, and self improvement via rigorous training. Join the #StrengthGang!

 

0 Supporters
Select this reward
100.00 USD
12 WW Workouts + T-Shirt

Wear an awesome and inspiring WokeWeights T shirt while doing your WokeWeights workout!

We haven't designed the t-shirt yet, but it will have facts on it!

It will be cut and fit like the picture below (that's me!)

497 Left
3 Supporters
Select this reward
250.00 USD
Full WW Block + Sweatshirt + Shoutout

36 WokeWeights Workouts (a whole progressive training block) + a WW sweatshirt!

Great for the warm up or just a bike ride on a nice day, the WokeWeights sweatshirt branded with the StrengthGang slogan. 

On top of all that, we want our community to publicly recognize backers at this level. If it's okay with you, we'll do a social media shout out in your honor!

200 Left
0 Supporters
Select this reward
500.00 USD
2 Blocks, WW sweatshirt + Q&A w Tectonic

Two full training blocks (over 60 educational workouts as part of 2 lesson plans). 

Each block has it's own focus, and you can expect progressive achievement across functional compound, multi joint movements. 

60 workouts is a lot of truth too! Learn and live with WokeWeights.

We invite backers at this level and above to get to know us a little bit on a live Q&A session we can set up.

We envision this to happen around the the launch of the program in 2022. 

100 Left
0 Supporters
Select this reward