Wine is a great connector. It brings friends and families, colleagues and partners together and helps to build a memory. I never imagined when I started Vinolytics that I would meet so many extraordinary people and share with them one of nature's great gifts, wine. As I started working with more wine lovers and identified the challenges in the market, we wanted to build a software that would simplify wine management and form the building blocks of a wine platform that would connect wine lovers to each other and to producers, increase enjoyment and understanding, and ensure that no wine would go to zero. Now we are ready to bring our software to the larger consumer market, but we can't do it without a little support from our wine loving friends.
What We Need & What You Get
We respect the grape and the various wines it can produce. Wines should be expressive of place and tell a story in a glass about weather, region and the people who make it. To position our software in the market we need to raise awareness of our software and services through marketing and expanding our Vinolytics Connect platform. We are beyond the software build, it’s built, now we need to share our product with the market, tell our story and let others support the movement to simplify wine and drive the enjoyment of it.
We want your support whatever you can give, but we also want to give our services back. We can't grow the appreciation of wine unless we give you something to appreciate and that is where are rewards come in. Many of you will reach out to your retailer or pick a bottle based on price or brand, but let us give you the joy of place and new wine experiences. If you support our campaign, we will send you a gift of The Around the World Wine Ticket, three reds and three whites from regions and varietals you might not otherwise explore. We also recognize finding a really special vintage or producer can be a challenge and for those who help us get across the line a little faster, we offer a bottle of appreciating wine to be enjoyed with friends or family as a truly unique wine experience.
The Impact
By simplifying wine management and making wine more transparent and easier to understand, we all stand to grow. Through our Vinolytics Connect platform we curate customized events to make wine experiences that drive curiosity and engagement. The wine industry is complicated, hard to understand and not transparent, we can change that as we build out technology and continue to build strategic relationships and bring the consumer and the producer closer together.
Risks & Challenges
Building a business is hard, really hard. You have to be all in and take calculated risks and it asks a lot of everyone around you. But, as you build and grow, you learn. You become more in tune with what works and why and recognize that everyday someone is fighting the fight. There is no right way except forward. We came in as outsiders to technology and the wine industry and we have built a software and valuable industry relationships. We understand the chain and believe there are points where it can be strengthened. We can't do this alone, we need curious supporters who want to learn more about the industry, the technology and the problems we are solving for.
Other Ways You Can Help
Volatility is around us all day, every day. We recognize time and money are precious and should be spent to make life less short than it already is. If you can't financially support our growth please consider sharing our story and technology with friends, family and colleagues. Help us raise awareness about the challenges wine producers face to connect with consumers. Follow us on social media and please lend your support. Together we can simplify managing wine and the enjoyment of it. Thank you.
