Unna Bakery produces award-winning,
Non-GMO and Kosher certified butter cookies based on my Grandmother Rut’s recipes.
We are Women Owned Certified and based in NYC.
“They are outstanding” The Fresh Market Customer
“These were like mana from heaven. Seriously I have never encountered a better bakery cookie. Crumbly yet creamy. Rich buttery flavor rolled into it. Dang, my mouth is watering just thinking about them!” Amazon customer
Based in NYC, our local, tightly controlled production enables us to scale distribution to retailers across multiple channels. We work with 2 regional distributors in the NE and just getting started with 2 national distributors as well. We currently reside in the $1.5B specialty and natural space and are about to enter the $11.5B conventional channel.
Changing consumer expectations and food-choice awareness is stimulating sales growth and this mindset will continue to be the norm. Specialty foods’ characteristics—quality ingredients and production, interesting flavors—are requirements rather than luxuries with consumers, younger ones particularly. The conventional market is catching up and becoming aware of this and also want to carry specialty items. That’s where we see Unna Bakery in the future.
We have a highly skilled management team. Ulrika Pettersson, CEO and Founder is a confident, strategically-minded entrepreneur who leads with an endless amount of focus, energy and problem-solving street smarts. She has been living the life of the food start up entrepreneur for the past 4 years, engaging with co-manufacturers, distributors, retailers, trade organizations, exporters and brokers. Stefan Ytterborn, is both a co-founder and lead investor. He’s successfully built two prominent global brands from the ground up, as well as helping multinationals like Ikea create and develop new concepts. Matthew Reich, advisor, is an industry advisor who has successfully launched and sold Tom Cat Bakery, one of the leading artisan bread companies in the Northeast, ran City Harvest, the nations’ premier food bank, and he is currently Chairman of the Board of Greyston Bakery, one of the largest commercial bakeries in the US. Rob Leichman, our brand manager, has guided many high profile brands from ideation to shelf to exit across all channels of distribution, and is engaged with Unna Bakery across all aspects of the brand.
Based on 2018 reports generated by Mintel and The Specialty Food Association, our total current addressable specialty/natural channel market size is $1.5B. We are starting distribution into the conventional grocery channel this year, representing an additional addressable market of $11.5B.
WHAT MAKES US DIFFERENT?
Unna Bakery cookies are produced with real, full flavored butter, unlike the palm oil found in many of our competitor’s products. Our customers is aware of her food choices and is looking for simple, clean and recognizable ingredients and interested flavors. Our cookies are lower in sugar and sodium than most other indulgence brands, and our on-trend, category differentiated packaging helps create trial in a very competitive category.
WHAT WILL WE DO WITH THE FUNDING
We are growing and have recently gained new and exciting accounts! I am looking for $50,000 in funding that will pay for buying inventory (cookies) and help me manage and overcome the problem of cash flow gaps.
ABOUT THE FOUNDER
My name is Ulrika Pettersson and 9 years ago I moved from Sweden to NYC. Whenever I felt homesick I baked these cookies because they take me right back to the love of my family and to the flavors of Sweden that I missed so much. From all this baking came the idea to start Unna. I built Unna Bakery from the ground up, jumping into an unknown industry with only some beloved recipes and a passion for building a brand. The early days were spent working alone in a shared commercial kitchen in Harlem, producing a truly great cookie, but without any industry experience or contacts.
After 4 years of living the life of a food start up entrepreneur, I can now comfortably say I know much more about what it takes to effectively engage with retailers, distributors, co-manufacturers, exporters, brokers and trade organizations. So with continued perseverance, solid strategic planning and a never-ending passion for my company, I’m on my way to building Unna Bakery into a successful brand. And with the right funding to support our growth we will be able to both achieve our long-term goals and make Grandmother Rut proud.