Trix Magazine

$10,000

pledged of$10,000 goal

0Days Left

Campaign Closed

Project Description

Trix is a global media platform for and by women that counters gender bias and fosters connection through journalism, thought leadership, and member benefits.

Like many startups, Trix was conceived from a problem so pervasive, it’s become the acceptable norm. Women across the world are increasingly financially independent, civically engaged and professionally ambitious. But at the same time, we see that women’s media still reflects an outdated image of objectification, passivity and disempowerment. Trix is built upon research: when women are exposed to strong leaders and role models, it boost their ambitions and confidence in their abilities.

Women in today’s post #MeToo world deserve publications that speak to their multifaceted interests and reflect their leadership and success as the norm, not the exception.

What we offer

Trix offers an alternative to magazines that overemphasize fashion, beauty, sex, or self-improvement. By illuminating the resilience, strength, and achievements of women, Trix advances a world where their success is the norm, not the exception. We publish stories to spark conversations and action in service of a gender equal and inclusive society.

Featuring the work of journalists and artists all over the world, we produce storytelling for independent and curious women. Our international network of freelance contributors taps into local perspectives on timely issues that advance and protect the quality of women’s lives.

Our market opportunity

Since 2018, we've grown Trix from a seed concept to a global media platform with users in over 45 countries and 47 U.S. states. Our products have included a signature print issue, a digital magazine publishing weekly content, thought leadership events, and coaching/mentoring opportunities for professional women on the rise. We have combined months of user-research, R&D, and foresights market intelligence to position Trix to expand its current member base into the go-to, trusted media resource for women across the world.

Why we're seeking funding now

Your investment opportunity is to drive an entire future ecosystem of products geared towards audiences hungry for substantive female-led journalism and highly targeted member services. Our expansion plans include: a Trix brand studio, podcasts and other new multimedia channels, syndicated content, 1:1 coaching, storytelling skill development, and mentorship opportunities for members.

Our Team

Our founding team--Jess, Carly and Angela--bring collective management experience across Google, HuffPost, and boutique agencies. They are supported by a formal advisory board with PR, brand strategy, journalism, and consulting backgrounds across The Economist, McKinsey.org, NBC News, VICE, The U.S. DOS, and WomenStrong International. Trix content is produced by freelance journalists and artists whose work also appears in major outlets like National Geographic, TIME, NYTimes, Washington Post, Al Jazeera, VICE, Vogue, The Guardian, BBC News, Quartz, and Condé Nast Traveler.

Updates

The Campaign FAQs

Frequently Asked Questions:

Why is the magazine called Trix?

-Trix is a Latin suffix that turns masculine words ending in -tor into their feminine counterparts. Director becomes directrix, aviator becomes aviatrix, and, our personal favorite, editor becomes editrix. We wanted the title of our magazine to be a whimsical reference to this traditional construct as a reminder that women can assume their own agency in roles that might otherwise be unconsciously identified as male.

Who are Trix readers?

Simply put, Trix is for anyone with an intellectual curiosity about what it means to be a woman today. We’re geared towards a female audience, but our stories often transcend gender boundaries and may be interesting to others who don’t necessarily identify as women. We have a community of readers that span industries, income, and age in 45 countries and 47 U.S. states.

Do you accept pitches?

We accept pitches on a rolling basis. Our contributors have been published in major outlets including National Geographic, TIME, New York Times, Washington Post, Al Jazeera, VICE, Vogue, The Guardian, BBC, Quartz, and Condé Nast Traveler. We also encourage and mentor emerging and aspiring writers. If you have a great story to tell, we’d love to hear from you.

What do you offer aside from the magazine?

We host regular community events (both virtual and in-person) that feature thought leaders, foster continuing education, and provide networking opportunities with industry pioneers. Examples of prior events include writing op-eds with the New York Times and VICE, closing the gender investing gap with Ellevest, and promoting ethics in AI with General Assembly.

We also advance women’s leadership and storytelling skills through one-on-one support from our network of seasoned media professionals and executive coaches.

Where can I find out more?