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TOTC UNIVERSE

A streamlined, versatile system of essentials that help you harness authentic, enduring style with minimum effort.

$5,501
pledged of$50,000 goal
47
63Days Left
Fund it
Campaign Ends on March 31, 2021

Project Description

TOTC is a community driven fashion and lifestyle brand featuring a tightly curated assortment of fashion, fragrance and accessories products that effortlessly make an impact.

As we all navigate the complexities of our changing world, style should be simple. Customers are looking for clever, sustainable solutions so they can continue to show up in style with minimal effort. But the options on the market tend to be out of budget, out of style or both.

How can we offer a simple solution that helps customers simultaneously access the quality they need and uphold fashion’s unique form of self-expression? And how can we use design solutions to build community and spread the word that quality over quantity can rule the new world of fashion?

TOTC solves this problem by promoting an innately sustainable lifestyle through simplifying what it takes to express yourself through fashion and style. Our product assortment, design strategy, merchandising plan and production approach all support our mission.

  1. The Edit: We offer customers an effortless system of essentials. We promote minimalism in shopping, by giving you exactly what you need to be you. Our tightly edited selection and pre-order sales model favor quality over quantity.
  2. The Design Strategy: Our aesthetic draws on heritage classics, contemporary branding and versatile color palettes. The design and style are adaptable to anyone who wants to participate. It’s accessible.
  3. Accessibility: Our price point makes our product an investment for some, a no-brainer for others, but isn’t exclusive to anyone.
  4. Responsibility: We take an eco-conscious approach to our product and packaging production, collaborating with sound vendors in thoughtful materials. 

Our customer is defined by attitude and not demographic: they are in their power, in their authenticity, passionate, poised and present in the world around them. When they walk into a room, they are undeniable. Some of them are this person already, while others aspire to be this person. TOTC helps them harness this attitude.

With over 10 years of experience working in art and fashion as a designer, brand creative and a producer, I’ve been a part of brands of all shapes and sizes. I’ve been a one-woman show, a team of 5 and a team of 50, a team of 800...No matter the scale of the operation, I’ve learned how to bring major visions to life through brand identity, product development, audience engagement and marketing creative. I’ve seen what works and its community, collaboration, and great product that’s made to last.

Our community knows from experience how a fashion brand can engage with culture in order to influence it. I’ve seen firsthand how the community behind a brand makes or breaks it. Through years of experience I have access to a like-minded network of designers, brand creatives, merchandising and marketing specialists that will collaborate to bring TOTC to life. We all recognize that the world has changed, and the future is now. TOTC is our future, and our team has the right combination of skills and tenure to take us there.

We are raising $50K to start our business and produce our first collection launching in October 2021. This will cover operational expenses, product development, sampling and production, and our initial marketing costs.

To thank you for joining our community, we’ve created a tiered collection of merchandise when you donate to our campaign page below. We have special edition hand dyed t-shirts, introductory fragrances, and pre-order opportunities for our first drop of knitwear. Thank you so much for becoming a part of our community and for supporting us in entering the future of fashion. We’re very excited to embark on this journey with you!

The Campaign FAQs

 

What is TOTC?

TOTC is a fashion and lifestyle brand producing fragrance, accessories, and knitwear. We have created a streamlined, versatile system of essentials that help you harness authentic, enduring style with minimum effort. 

 

Who are the founders?

Our founding team is Jordan Robin (Chief Creative Officer and Perfume Addict), Ally McCormack (Ready to Wear Design Director and Knit Guru), and Gemma Delsing (Director of Merchandising and Excel Aficionado). 

 

Why should I support TOTC?

TOTC sets out to build a new community centering around simplifying what it takes to express ourselves through style. We believe the future of sustainable fashion lies in a minimalist shopping experience, encouraging our customers to purchase quality items that are timeless, multi-functional and built to last. Our product edit is exactly that - TOTC is just what you need to be you.  

 

When will the first TOTC collection be available?

Early Fall, 2021.

 

How else can I get involved?

Give us a follow on Instagram @totc_universe and subscribe to our email list over on www.totcuniverse.com

 

When will I receive my fundraising merch?

We will be shipping rewards within 3 weeks of donation with the exception of the T Shirts which will begin to ship mid January. 

 

I don’t see my question here. How can I get in touch?

Reach out to us anytime with any questions at hello@totcuniverse.com or shoot us a DM on Instagram. 

 

hannah jegart
01/18/2021
The Fraghead
$50
Eavvon O'Neal
01/14/2021
The Friend With Benefits
$150
Nora Burke
01/07/2021
The Fraghead
$50
Kristin and Adam
01/06/2021
The Friend With Benefits
$150
01/04/2021
The Friend With Benefits
$150
Emma Sartwell
01/04/2021
Monetary Contribution
$25
Crue De Respino
12/29/2020
Monetary Contribution
$300
12/29/2020
The Friend With Benefits
$150
Ian Swordy
12/28/2020
The Friend With Benefits
$150
Emily Schnee
12/23/2020
The Fraghead
$50
Monetary Contribution

Thank you and welcome to the TOTC community!

8 Supporters
Select this reward
25.00 USD
The Hell Yes

Sticker Set & Social Shout Out

5 Supporters
Select this reward
50.00 USD
The Fraghead

A Sample Set introducing you to our first fragrance collection: IDEM (Identity), FLUOR (A Flowing), and AKTIS (A ray or beam). 

You will also receive our custom Sticker Set & Social Shout Out. 

19 Supporters
Select this reward
300.00 USD
The Silver Bae

Before Anyone Else pre-order for first collection, T Shirt Edition, Fragrance Sample Set, Stickers & Social Shout Out

1 Supporter
Select this reward
1,000.00 USD
The Golden Bae

Before Anyone Else pre-order for the first five drops, T-shirt Edition, 1 10ml perfume oil, Fragrance Sample Set, Stickers & Social Shout Out

1 Supporter
Select this reward
3,000.00 USD
The Ultimate Bae

Before Anyone Else pre-order in perpetuity, T-shirt Edition, 3 10ml perfume oils, Stickers & Social Shout Out

0 Supporters
Select this reward

Rewards

Monetary Contribution

Thank you and welcome to the TOTC community!

8 Supporters
Select this reward
25.00 USD
The Hell Yes

Sticker Set & Social Shout Out

5 Supporters
Select this reward
50.00 USD
The Fraghead

A Sample Set introducing you to our first fragrance collection: IDEM (Identity), FLUOR (A Flowing), and AKTIS (A ray or beam). 

You will also receive our custom Sticker Set & Social Shout Out. 

19 Supporters
Select this reward
300.00 USD
The Silver Bae

Before Anyone Else pre-order for first collection, T Shirt Edition, Fragrance Sample Set, Stickers & Social Shout Out

1 Supporter
Select this reward
1,000.00 USD
The Golden Bae

Before Anyone Else pre-order for the first five drops, T-shirt Edition, 1 10ml perfume oil, Fragrance Sample Set, Stickers & Social Shout Out

1 Supporter
Select this reward
3,000.00 USD
The Ultimate Bae

Before Anyone Else pre-order in perpetuity, T-shirt Edition, 3 10ml perfume oils, Stickers & Social Shout Out

0 Supporters
Select this reward