FOR TMRW: Simple pleasures rooted in wellbeing.
a beauty & wellness lifestyle house improving your relationship to self care.
Project Description
FOR TMRW is a lifestyle house that believes simple pleasures can enhance our wellbeing.
We are a non-toxic, vegan beauty and wellness brand that offers self care rituals grounded in sustainable practices and is interwoven with influences from design, art, and modern culture.
In this incredibly digital world, we find our time limited when it comes to prioritizing self care. We all want to be more mindful of our needs and be sustainable in our solutions, but aren't always sure how.
Did you know...
- that feelings of guilt and stigma around rest, self care and mental health can negatively impact your search for wellbeing and overall feelings of self worth?
- that not having the resources to create an ongoing well-being ritual can lead to ultimately giving up on seeking new ways to self care?
- or that many of the self care beauty rituals already on the market use heavy amounts of plastics, without much concern for the lifecycle of these materials on our overall ecosystem?
Who we serve.
Our customers are discerning people who value quality, authenticity, and sustainability. Our ethos is grounded in empowering our community by building wellness & beauty practices that are soothing to the spirit, aesthetically pleasing and don’t harm the earth.
The nail care industry is projected to reach $11.6 billion in 2027, with one of the key drivers being the availability of non-toxic solutions for nail care.
Our goals.
Our goals are predicated on becoming the first nail care brand to obtain plastic neutral certification, while offering handcrafted ceramics that enhance our everyday rituals, and creating new formulations featuring upcycled ingredients.
Our new product line.
I am crowdfunding on IFW to be able to expand our product line into hand care with specially formulated upcycled ingredients, bio-sourced packaging, while providing a calming experience for all of your senses.
Our thoughtfully formulated hand cream and cuticle oil will be eczema safe, nourishing, and non-greasy.
Thank you so much for your support.
Please take a moment to check out the thoughtful rewards we have put together for our campaign backers. Thank you so much for supporting us as FOR TMRW builds wellness & beauty practices that minimize our impact on the earth.
Updates
The Campaign FAQs
Take your nail and hand care to the next level with our new Nail Care Bundle.
Bundle includes:
- hydrating and fast absorbing cuticle oil
- deeply nourishing hand cream
This formula is non-toxic, vegan and cruelty-free.
*This reward is pre-launch and will ship once launched.
Thank you for your support!
This 54-page digital magazine is a slow moment in time for indulgence and self discovery.
This collection of stories on color & wellbeing features interviews, visual joy, and self care rituals for your body, mind, and soul.
*You will receive a link to the digital magazine via email.
Elevate your nail care ritual with this nourishing and fast-absorbing cuticle oil.
Our cuticle oil works on both manicured and bare nails to maintain nail health and growth. This formula is non-toxic, vegan and cruelty-free.
*This reward is pre-launch and will ship once launched.
Elevate your hand care ritual with our new hand cream.
This custom formulated hand cream is ultra nourishing, eczema safe features upcycled ingredients.
*This reward is pre-launch and will ship once launched.
Receive a $75 shopping credit to use towards your new nail care ritual on the FOR TMRW website.
+ Receive a digital copy of our self care magazine.
*Gift Cards are delivered by email and never expire.
Receive the Ultimate Self Care Kit curated by FOR TMRW.
+ Receive a copy of our digital self care magazine.
Your new self care ritual will include:
- cuticle oil
- hand cream
- nail polish
- botanical tea
*Cuticle Oil and Hand Cream are pre-launch and will ship once launched.
Receive a 30 minute one-on-one coaching session with Maia Alejandro, Founder of FOR TMRW and a former mental health clinician with 10+ years experience.
Session will be held via Zoom and includes a follow-up email with follow up notes and an actionable strategy based on our session.
Coaching may include the following topics:
- Strategizing an actionable career pivot
- New business launch strategy
- Social media plan
- Self care strategies
- PR for small businesses
+ Receive our digital self care magazine and an exclusive promo code for 15% off future orders.
*Maia will reach out to you to schedule session directly.
Receive a 1 hour coaching session with FOR TMRW Founder & former mental health clinician, Maia Alejandro.
Session will be held via Zoom and includes a follow-up email with follow up notes and an actionable strategy based on our session.
Coaching may include the following topics:
- Strategizing an actionable career pivot
- New business launch strategy
- Social media plan
- Self care strategies
- PR for small businesses
+ Receive our digital self care magazine and an exclusive promo code for 15% off future orders.
*Maia will reach out to you to schedule session directly.
For brands that align with our mission in sustainable clean beauty and want to support our growth!
Treat a group of your co-workers or friends to an on-site manicure experience at your next event.
*Includes manicures for up to 8 people. NYC only.
This level is for brands and individuals who align with our mission in clean beauty and want to provide support for Women of Color founders.
Select this reward and:
- Your entire donation goes into hiring a Black female formulator with extensive experience in developing clean skincare formulas for skin of color.
- We will advertise your products/services in 1 email newsletter to our community.
- And as a thank you, we’d love to honor you as a generous sponsor on our website and social media channels.
This level is for brands and individuals who align with our mission in sustainability and want to provide support for Women of Color founders.
Select this reward and:
- Your entire donation goes into obtaining plastic-neutral certification.
- We will advertise your products/services in 1 email newsletter to our community.
- And as a thank you, we’d love to honor you as a generous sponsor on our website and social media channels.
Rewards
Take your nail and hand care to the next level with our new Nail Care Bundle.
Bundle includes:
- hydrating and fast absorbing cuticle oil
- deeply nourishing hand cream
This formula is non-toxic, vegan and cruelty-free.
*This reward is pre-launch and will ship once launched.
Thank you for your support!
This 54-page digital magazine is a slow moment in time for indulgence and self discovery.
This collection of stories on color & wellbeing features interviews, visual joy, and self care rituals for your body, mind, and soul.
*You will receive a link to the digital magazine via email.
Elevate your nail care ritual with this nourishing and fast-absorbing cuticle oil.
Our cuticle oil works on both manicured and bare nails to maintain nail health and growth. This formula is non-toxic, vegan and cruelty-free.
*This reward is pre-launch and will ship once launched.
Elevate your hand care ritual with our new hand cream.
This custom formulated hand cream is ultra nourishing, eczema safe features upcycled ingredients.
*This reward is pre-launch and will ship once launched.
Receive a $75 shopping credit to use towards your new nail care ritual on the FOR TMRW website.
+ Receive a digital copy of our self care magazine.
*Gift Cards are delivered by email and never expire.
Receive the Ultimate Self Care Kit curated by FOR TMRW.
+ Receive a copy of our digital self care magazine.
Your new self care ritual will include:
- cuticle oil
- hand cream
- nail polish
- botanical tea
*Cuticle Oil and Hand Cream are pre-launch and will ship once launched.
Receive a 30 minute one-on-one coaching session with Maia Alejandro, Founder of FOR TMRW and a former mental health clinician with 10+ years experience.
Session will be held via Zoom and includes a follow-up email with follow up notes and an actionable strategy based on our session.
Coaching may include the following topics:
- Strategizing an actionable career pivot
- New business launch strategy
- Social media plan
- Self care strategies
- PR for small businesses
+ Receive our digital self care magazine and an exclusive promo code for 15% off future orders.
*Maia will reach out to you to schedule session directly.
Receive a 1 hour coaching session with FOR TMRW Founder & former mental health clinician, Maia Alejandro.
Session will be held via Zoom and includes a follow-up email with follow up notes and an actionable strategy based on our session.
Coaching may include the following topics:
- Strategizing an actionable career pivot
- New business launch strategy
- Social media plan
- Self care strategies
- PR for small businesses
+ Receive our digital self care magazine and an exclusive promo code for 15% off future orders.
*Maia will reach out to you to schedule session directly.
For brands that align with our mission in sustainable clean beauty and want to support our growth!
Treat a group of your co-workers or friends to an on-site manicure experience at your next event.
*Includes manicures for up to 8 people. NYC only.
This level is for brands and individuals who align with our mission in clean beauty and want to provide support for Women of Color founders.
Select this reward and:
- Your entire donation goes into hiring a Black female formulator with extensive experience in developing clean skincare formulas for skin of color.
- We will advertise your products/services in 1 email newsletter to our community.
- And as a thank you, we’d love to honor you as a generous sponsor on our website and social media channels.
This level is for brands and individuals who align with our mission in sustainability and want to provide support for Women of Color founders.
Select this reward and:
- Your entire donation goes into obtaining plastic-neutral certification.
- We will advertise your products/services in 1 email newsletter to our community.
- And as a thank you, we’d love to honor you as a generous sponsor on our website and social media channels.