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TapePlay

We create strategic video business stories for small businesses to sell their products and services online, in an affordable way.

$2,575
pledged of$10,000 goal
1
19Days Left
Fund it
Campaign Ends on November 12, 2020

Project Description

Caress + ifw - COVID-19 Grant Recipient

 

 

Based in Chicago, TapePlay is a budget-friendly video marketing solution that helps connect small businesses to their communities through their own stories. 

 

More than ever, small businesses are looking for more efficient and affordable ways to attract customers and gain higher lead generation online, especially during this pandemic. Our goal is to help small businesses nationwide survive and recover from COVID-19.

 

Working on computer at a coffee shop with a mask on

 

Our service starts with our team working directly with small business owners to: define, create and place business stories online.

 

Social media is no longer just about creating content and converting that content to views and sales. It is an established channel for customer acquisition and engaging existing customers to support customer retention.

 

Marketers who use video content get 66% more leads per year

 

 

TapePlay has over 3,500 customers and has produced over 5,000 event videos with our network of 800 video and marketing professionals nationwide. Due to COVID-19, our team has pivoted from producing event video to producing content marketing for small business. 

 

TapePlay Team Atlanta

 

We are seeking funding to be able to work with small business owners' budgets, and to help us retain our national network of 800 professionals during this pandemic economy.

 

TapePlay Team DC

 

Our team understand the tools that larger companies invest in to embolden their brands through stories.

 

Thank you for making it to the bottom of our profile. Any support would be greatly appreciative and applied to our effort of helping small businesses thrive.

Updates

The Campaign FAQs

Frequently Asked Questions:

  • Why are stories effective for small business?
    • If you focus on earning a share of your customers’ heart, a share of their wallet will inevitably follow. Every small business owner has a great story, which is their greatest asset. Your business is an extension of who you are and your story. You’re not maximizing your impact unless your story is core to your marketing efforts.

  • Why do you specialize in video?
    • You can easily communicate to prospective customers about your business, your value proposition and who you are by telling a story with video. Videos can help form ideas and be an important part of a consumer’s decision-making process. Video continues to grow in importance and is vital to small business along with a strong digital video marketing strategy. 500 hours of video are uploaded to YouTube every minute.
  • How do you quantify results for small business?
    • As a small business owner, your content plan should dictate the objectives for your marketing channels, defining the key stories and where they play. To achieve this, we help small business owners put a content plan and measurement program in place, as well as create content to meet their business goals. This service also includes monitoring social media and reporting performance of content through key performance indicators (KPIs).
  • Are your small business services available outside of Chicago?
    • Yes, our network has coverage in 24 of the 48 mainland states. Although we are based in Chicago, we are a remote, digital national team.
10/12/2020
Monetary Contribution
$2,575
Monetary Contribution

Help us help other small businesses!

1 Supporter
Select this reward
250.00 USD
Support a Small Business That You Like

Not only do small businesses help members of the community with more job opportunities, small businesses support other small businesses. Nominate a small business that you like. We will reach out directly to that small business owner to extend sponsored services, on your behalf, to help them thrive in this pandemic economy.

0 Supporters
Select this reward

Rewards

Monetary Contribution

Help us help other small businesses!

1 Supporter
Select this reward
250.00 USD
Support a Small Business That You Like

Not only do small businesses help members of the community with more job opportunities, small businesses support other small businesses. Nominate a small business that you like. We will reach out directly to that small business owner to extend sponsored services, on your behalf, to help them thrive in this pandemic economy.

0 Supporters
Select this reward