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TAMAR. Fragrance for who you are.

TAMAR is an artisanal unisex fragrance brand that believes that self love should be a sensory experience.

$19,227
pledged of$25,000 goal
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Campaign Ends on August 16, 2020

Project Description

(Click on the PLAY button above to watch the video!)

Historically speaking, we’ve always worn perfume or cologne for sex appeal. We put it on before a date, when we go out, or when our husband’s coming back from a business trip.

We don’t do it for us, we do it for them. We like to smell nice for other people.

And what is up with that?

Introducing TAMAR, the world’s first unisex fragrance designed with one thing in mind: to help you love yourself more.

People, We Have a Problem

When the coronavirus happened, we watched as people stopped doing their hair and stopped going out. But it was the little things that really got us.

The staying in pajamas all day. Letting the house get dirty because nobody was going to be coming by. Keeping our good clothes stashed away, as if we had lost all reason for even wearing them.

We watched and we hesitated, because we had planned to launch in March. This was our time. But was the world ready for us? Was now REALLY the best time?

But then we decided: Now is the PERFECT time.

Because if there’s one thing the coronavirus has shown us, it’s the fundamental truth that started this brand: people have a hard time doing nice things for themselves, but for some reason, NOT for everybody else.

Unisex Fragrance for Who You Are

Wearing fragrance because it makes you happy may seem like a no-brainer, but if you look at the messaging and marketing surrounding high-end fragrances today, it’s all wrong.

Be sexy. Be seductive. Be enchanting. Be youthful. Radiant. Enigmatic.

Bluh.

It’s nauseating, because at the end of the day, fragrance companies aren’t telling us to do these things for ourselves, they’re telling us their products will MAKE US a better version of ourselves — for someone else.

And we call BS on that.

Introducing TAMAR, an artisanal unisex fragrance line designed to do two things:

  1. We want people to smell nice for THEMSELVES, and
  2. We want people to come (and love themselves) as they are

Meet the Scents

We’ll be launching two initial fragrances in partnership with California-based perfumer Paul Kiler, winner of the Art & Olfaction 2019 award, with more to come as the brand develops. 

You guys, we have a LOT of plans.

Here are our two debut fragrances:

Intense.

Heady. Sweet. Intoxicating.

You love a deep conversation. You’re an overthinker sometimes. You feel like an old soul, like your age isn’t an accurate reflection of your mind. You magnetize a room with your presence. You hold a gentle, soft side behind the smoke and fire.

You walk into a room, and everybody notices, but you don’t care. You’re not there for them, you’re there for you. As you walk by, lingering notes of a sweet smoke trail behind you. You are fire, and most people can’t handle it.

Smoky and deep with notes of peat, faintly reminiscent of a cigar humidor, a sweet vanilla back lightens this intoxicating fragrance up (because we all know you have a secret softer side).

Truly unisex, this fragrance is robust and soft at the same time.

Quirky.

Light. Springy. Invigorating.

You have an unbridled side, a mischievous glint in your eye. You smile, laugh, and cry with great abandon. On the outside, you’re maybe a little shy at times, but inside, you’re hiding a wild, untamed heart.

You’re not like everybody else. You are you: a playful enigma, intriguing and sweet, delicate and fearlessly creative. You wear Quirky to your favorite cafe for tea with a friend, and she asks you what you’re wearing, because it is just so you.

What starts as light and fruity, with notes of crisp and bright pear ends in a note of warm, intense patchouli — the soft, intimate scent of an untamed mind.

Our generic bottles (for now). More to come!

The names of our fragrances are intended to reflect the imperfect qualities of the people who wear them. We want to give you a personal connection, a reason to pick up the bottle and take a sniff as you smile and think, "Damn, this was made for me."

Because it was. It was made for you. It was made for everyone.

It's Long-Lasting, Without Being Overpowering

We made TAMAR fragrances to last all day with a spritz or two, without making a fragrance that knocks over passersby as you walk by.

It's Made with the Good Stuff

Our fragrances are paraben free, phthalate free, and gluten free. We don’t test on animals, they’re 100% vegan, and our fragrances are IFRA compliant, which means we follow a lot of safety rules and regulations.

It Really is for Everyone

TAMAR fragrances are for humans aged 0-120. That’s it.

Since when did smell become gender-specific?

You’re not going to smell like your boyfriend, or your mom, or the kid who sits next to you on the bus every morning. You’re going to smell like you (and you’re going to smell effing amazing).

We’ve tested our samples among men and women, and everyone agrees overwhelmingly: TAMAR really is fragrance for everyone.

Our Story

Every brand has a story, a “why” that makes them do something crazy (like launch a fragrance brand in the middle of a pandemic).

This one starts with me, Tamar, a woman in New York struggling with what would be one of the most devastating traumas of my life. A captive of my own mind, I battled depression to no avail through therapy and medication to help cope.

I was in a low, only the low didn’t seem to be ending. The things that usually brought me up didn’t. I was numb, and nothing could break through the static buzzing in my head to reach me. It was like being underwater.

Until one day, I picked up a dusty vial of perfume sitting in the back of a cabinet. I looked at the obscure brand curiously, a fragrance I hadn’t worn in quite awhile, and without thinking, spritzed a little onto my wrists.

Then, like a miracle, like a heavy veil lifting off my life, everything started to change.

This simple act of self care reminded me of who I was, that I was a person who deserved happiness. Using scent as a catalyst, I brought myself back to life, back to the present, and now, I want to use fragrance as a reminder to others:

That we are all worthy of love, just as we are.

We're Creating a Movement

TAMAR is on a mission not just to put incredible fragrance in the hands of people who love to smell good, we’re also trying to spread the message of self love and empowerment as far as we can.

We have three core beliefs:

  1. Trauma can be an opportunity for growth
  2. Happiness is most sustainable when it comes from within
  3. We are all worthy of love just as we are

We have a growing podcast, The Common Scents Podcast, where we feature interviews with people who have risen past trauma to dramatically change their lives and transform themselves. Check it out to get inspired.

TAMAR also plans to donate a portion of proceeds to benefit mental health initiatives that focus on happiness as a part of wellness. Ultimately, it is our goal to one day create our own nonprofit to support this mission.

Early Bird — Limited Quantities of Samples Available Now

The coronavirus rocked my world. I’m in New Rochelle, New York, in the epicenter of this thing, and just recovered from COVID-19 myself.

That said, my strategy has been adjusted. I’ve had to give some things up, including sending products to members of the media, to get this thing moving. This campaign is my livelihood. This brand is my life now. I am ALL IN, and I need your support to push it over the finish line.

I have a VERY limited batch of samples available on-hand right now for early promoters. Back me, spread the word, and include your shipping info in your pledge to get a bottle right away to tell all of your friends about — I’ll love you forever if you do.

(But I’ll also love you anyway.)

These samples are ready right now!!!!

How Long Is It Going to Take to Make?

We have nailed our scent profile, and now we’re going to move forward with finalizing our packaging, bottle design, and shipping.

We expect our first batch of product to be delivered on or before February 2021, earlier if our factories resume making bottles (and not N95 masks—we’re prioritizing saving lives right now and are totally okay with this).

Here's What We're Up Against

COVID-19

Talk about the elephant in the room, the pandemic has definitely put a crimp in our plans. We don’t anticipate any major delays as we acquire larger quantities to develop our fragrances for large scale distribution, but you should be aware that we do not control the world’s contagions — if they tell us making perfume is nonessential, this may take a bit longer.

Manufacturing & Design

Look, we want to get this right, so one thing we’re NOT rushing is finalizing the maceration process (that’s the aging process for you non fragheads). We want this to be something people love smelling. Fragrances aren’t just potions you whip up and smell right away, they take time to fully develop, and we’re okay with that.

Shipping Delays

Look, this is international shipping, and stuff happens. We’re on it — fragrance development is underway, bottle and package manufacturers have been vetted — all of the logistics are almost completely finalized (though they may be adjusted due to COVID-19). But it’s like ordering anything overseas — unexpected delays can happen. Bear with us. We want our bottles too.

If you’re an international buyer, make sure to check with your country regulations before backing our crowdfunding campaign. Your local regulations regarding international shipments may prevent receipt or timely delivery (which can exceed two months) of your items. We are unable to guarantee that your package will make it through customs or that you will not be assessed any taxes/import fees by your country, and we are not responsible for these additional costs.

We're New At This

Look, we’re amazing. We’re badasses at what we do, and have a combined century of experience in logistics, operations, manufacturing, and e-commerce. We’re gonna kill it.

But disruption often needs to come from fresh eyes, and that comes with a bit of a learning curve. Hang with us. Support us. We’re not going to let you down.

And we’re looking to expand in the years that come. We hope you will stick along for the ride

Fragrance is Personal AF

How do you back a fragrance crowdfunding campaign without getting a whiff first? That’s a fair point.>

What we’re creating isn’t like anything else on the market, but it’s not eau de grass clippings and mulch, either. These are GORGEOUS fragrances. Unisex, truly intoxicating, and intricately artisanal in their composure. We. Are. OBSESSED.

But fragrance is personal, and you don’t know what you like until you know what you like. Do some research on the fragrances you know you like, and see if there are any particular notes you tend to gravitate towards, then re-read our descriptions to make sure this is something you’re going to want to wear every day.

Stock for our first batch is coveted, and we want some too. Get yours before someone else grabs the last bottle.

Stretch Goals

For those of you unfamiliar with crowdfunding campaigns, the more we raise, the more we can do amazing things for you.

Right now, the plan is to create great scents in a pretty ordinary bottle, and part of this is due to the logistical challenges that our bottle factory has needed to focus on masks and PPE during this pandemic.

But we have been in discussions with other higher end factories and can source more materials if need be. Here are some proposed stretch goals:

  • $125,000: High end bottle/packaging design
  • $250,000: 100ml bottles instead of 50ml (double your investment in the high end bottles
  • $500,000: We will be releasing a coffee table book featuring amazing stories (think Chicken Soup for the Soul but for grownups) for all backers who order a full-sized bottle or more. Trust me, this is going to be completely worth it.

Updates

The Campaign FAQs

There's nothing here yet, but check back later and maybe there will be!!!

 

 

Josh
08/14/2020
I just want to support TAMAR's mission.
$18
Eli Feldblum
08/14/2020
One bottle of your choice
$98
Tamar K
08/13/2020
One bottle of your choice
$98
Chris Heuer
08/12/2020
I just want to support TAMAR's mission.
$54
Cindy Krum
08/12/2020
One bottle of your choice
$98
Michelle Robbins
08/12/2020
One bottle of your choice
$98
Loren Baker
08/12/2020
One bottle of your choice
$98
Vanessa Avant
08/09/2020
I just want to support TAMAR's mission.
$18
Sujan Patel
08/07/2020
One bottle of your choice
$98
08/06/2020
Monetary Contribution
$750
Monetary Contribution

Love the initiative? Please support TAMAR's mission to use fragrance to help people feel better about themselves, and please tell your friends and family about us. 

15 Supporters
Select this reward
18.00 USD
I just want to support TAMAR's mission.

This is a suggested minimum donation (the Hebrew numerical sign for "life.") You can increase increments on this if you’d like to multiply your support. Thank you, we appreciate it!

72 Supporters
Select this reward
99.00 USD
Two 5ml Bottles

Oversized sample sizes Quirky and Intense. (Not available for resale.)

50 Supporters
None available
98.00 USD
Early Bird + 1 Bottle of Your Choice

Single bottle of a fragrance of your choice. Get a 50 mL (1.67 oz bottle) of either Quirky or Intense. (Retail: $188) PLUS the earlybird 5ml bottle of your choice to arrive sooner (Not for resale).

20 Supporters
None available
98.00 USD
One bottle of your choice

Single bottle of a fragrance of your choice. Get a 50 mL (1.67 oz bottle) of either Quirky or Intense. (Retail: $188)

57 Supporters
Select this reward
720.00 USD
2 Bottles + Podcast Sponsorship

Two 50ml (1.67 oz) bottles of both Quirky and Intense as well as sponsorship of The Common Scents Podcast.

1 Supporter
Select this reward
10,000.00 USD
Create your own fragrance

Love the mission? Want to spread happiness through scent? We'll work together through up to two revisions to create one scent of your choosing that will be sold through TAMAR in the future. You pick the scent profile, we bring it to fruition.

0 Supporters
Select this reward

Rewards

Monetary Contribution

Love the initiative? Please support TAMAR's mission to use fragrance to help people feel better about themselves, and please tell your friends and family about us. 

15 Supporters
Select this reward
18.00 USD
I just want to support TAMAR's mission.

This is a suggested minimum donation (the Hebrew numerical sign for "life.") You can increase increments on this if you’d like to multiply your support. Thank you, we appreciate it!

72 Supporters
Select this reward
99.00 USD
Two 5ml Bottles

Oversized sample sizes Quirky and Intense. (Not available for resale.)

50 Supporters
None available
98.00 USD
Early Bird + 1 Bottle of Your Choice

Single bottle of a fragrance of your choice. Get a 50 mL (1.67 oz bottle) of either Quirky or Intense. (Retail: $188) PLUS the earlybird 5ml bottle of your choice to arrive sooner (Not for resale).

20 Supporters
None available
98.00 USD
One bottle of your choice

Single bottle of a fragrance of your choice. Get a 50 mL (1.67 oz bottle) of either Quirky or Intense. (Retail: $188)

57 Supporters
Select this reward
720.00 USD
2 Bottles + Podcast Sponsorship

Two 50ml (1.67 oz) bottles of both Quirky and Intense as well as sponsorship of The Common Scents Podcast.

1 Supporter
Select this reward
10,000.00 USD
Create your own fragrance

Love the mission? Want to spread happiness through scent? We'll work together through up to two revisions to create one scent of your choosing that will be sold through TAMAR in the future. You pick the scent profile, we bring it to fruition.

0 Supporters
Select this reward