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Sustainable Maternity Activewear

We have created a, eco-focused maternity activewear brand that is made for everyday movement, to empower women during, and after pregnancy!

$2,350
pledged of$100,000 goal
7
39Days Left
Fund it
Campaign Ends on March 1, 2022

Project Description

A game changing sustainable maternity activewear brand for every growing season.

Pre and postpartum bodies still lack quality clothing options that are sustainable and eco-friendly through all stages of production. This struggle to access functional support for these bodies in pregnancy often contributes to the fast-fashion ecological disaster that is top of mind for sustainably-minded mamas without an alternative solution.

We created our brand to support everyday movement from chasing around your kids to high impact workouts. With an overarching eco/ethical process, we are innately conscious of our impact and want our products to be part of your closet for years to come. Especially, as we inch out of the COVID lifestyle, we continue to see activewear growing as a wardrobe staple.

Mission Statement

 

We have developed a solution to this problem by designing maternity activewear while monitoring every part of our manufacturing process. We work with moms and moms to be along the way to ensure we're hitting the mark with the products that people want and need.

In 2020, there were approximately 3.75 million lives births in the US alone, giving Evergreen Activewear immense opportunity for growth and impact. Our customers are pregnant and postpartum women, who want to invest in comfortable and supportive clothing.

Every Stage

 

Prior to Evergreen Activewear, our founder, Ellen Hockley Harrison, ran another small business for nearly 7 years. She hails from a family of entrepreneurs and is recently postpartum as well.  As a lifelong athlete, she had always utilized exercise for both her physical and mental health. Being pregnant during the COVID lockdown, she leaned deeply into movement,  which helped keep some semblance of balance during an otherwise chaotic time. Continuing to stay active during all phases of her pregnancy, helps her to understand the needs of pregnant women, the importance of movement, and the shift in the market for more sustainable clothing options. 

Essentials
Bike Shorts

 

Our team is small but mighty. We are made up of mostly moms and soon-to-be moms who are focused on creating a better world for themselves and their children.

We are incredibly grateful for your unwavering support and cannot wait to use our funds raised here to help us scale our production and reach more amazing women. This campaign will enable us to increase our sizing up to 4XL, giving us the ability to empower so many more women during their journey to and through motherhood. 

phase 2
Mission Promise

Updates

The Campaign FAQs

 

  • What is Crowdfunding? 
    • Crowdfunding is a community based approach to fundraising. It can be used for businesses, non-profits, families etc. You can read a bit more about the science of Crowdfunding.
  • Why is Evergreen Activewear Crowdfunding? 
    • We are crowdfunding to assist in further growth and development of the brand, business and community. Until now, Evergreen Activewear has been privately funded, but in order to grow it's time to raise money to support the business while sales start. Our goal is to raise money to further our business growth without taking on investors
  • What will you use the money for? 
    • The money will directly be used to help us scale our production enabling us to expand our sizes, running from XL - 4XL. In addition, we will be using the capital to develop our next marketing and photo campaigns to ensure continued success. 
  • What is sustainable activewear? 
    • As we’ve built our brand we’ve seen the term sustainable fashion used in many different ways, but to us it’s about creating a product that has circularity to it. Our products can be used long term. They are made from post-consumer recycled materials. The factory where our products are made is known for treating its employees ethically, paying livable wages, and providing a safe working environment. It also means that we are working to reduce our overall carbon footprint, through our shipping and manufacturing processes. We are plastic free and use recycled and recyclable materials for all parts of our shipping process. We believe that sustainable fashion is the future of the fashion industry. Moving away from fast fashion, into positive fashion experiences for the consumer and planet earth. We are guests on Earth and need to take every opportunity to try and protect our planet. We have created a brand that values people and our planet over profit.
  • Why Maternity Activewear? 
    • Because we deserve great gear too! When our founder, Ellen Hockley was pregnant with her son during the early days of the COVID-19 pandemic, she realized as she became more and more pregnant that there was very little sustainable maternity activewear. She wanted to put something on her body that wasn't contributing to fast fashion, that was thinking critically about the environment and that was also giving back. and of course that fit properly. So much out there wasn't made specifically for pregnancy postpartum, and she really really wanted to be able to ride her Peloton comfortably, but during and after pregnancy your vagina is really really sore. And there were no other padded cycling shorts on the market. So she created it! 
  • Why iFundWomen?
    • As a women run, founded, managed, funded company we wanted to work with a crowdfunding platform that prioritized women founders. They offer assistance, guidance and coaching and are so excited for their campaigns to succeed. 

 

 

iam_TCMS
01/15/2022
Sticker + Social Shout Out
$25
Kendra Williams
01/13/2022
Postpartum for Life Tote bag
$50
Stacy
12/29/2021
Monetary Contribution
$50
Michelle Feldman
12/21/2021
Postpartum for Life t-shirt
$100
Kristie Goldstein
12/15/2021
Postpartum for Life t-shirt
$100
Lisa Green
12/15/2021
Fueling your Heart & Body
$2,000
Rachael Gambino
12/15/2021
Sticker + Social Shout Out
$25
Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
10.00 USD
Good Karma for from the Mama Crew

Thanks for supporting #evergreenactivewear

0 Supporters
Select this reward
25.00 USD
Sticker + Social Shout Out

We'll share our love for you on social and you get a sticker to proudly display IRL!

2 Supporters
Select this reward
50.00 USD
Postpartum for Life Tote bag

Represent Evergreen Activewear with this awesome reusable tote bag. 

1 Supporter
Select this reward
100.00 USD
Postpartum for Life t-shirt

Represent Evergreen Activewear with this awesome organic cotton Tee 👕

2 Supporters
Select this reward
200.00 USD
Postpartum for Life Bundle

Reusable Bag, Tee, Stickers + Social Fist Bump

0 Supporters
Select this reward
400.00 USD
Exclusive first dibs

With our plan to add new fabric colors and styles, you can get exclusive first dibs on our next leggings launch, and we'll even ship it directly to you so you can have it when others are first finding out about it.

0 Supporters
Select this reward
700.00 USD
Light your Soul on Fire!

Join our founder, Ellen Hockley and a group of fellow Evergreen Activewear mamas to take part in a Soul Scribble: 

30 minutes of intentional movement + 30 minute of a guided journaling and meditation experience.

- MOVEMENT: Full body, no equipment needed, movement that will promote moving energy throughout the body.

- GUIDED JOURNALING: Questions and prompts that will ignite self care and introspection.

 

0 Supporters
Select this reward
1,000.00 USD
Live In The Moment

We love sharing our special moments and memories and want you to have picture-perfect memories to look back on! We will give you a Family or Maternity Session, with one of our MOST favorite photographers, Jen Chanyi. She'll help you document this exciting time in your life with a 1 hour photo shoot and follow up with 25 selects from this incredible moment for your family! This is best for folks in the NYC Metro or PDX area. Outside of these areas, there may be travel fees associated with this donation - paid directly to Jen. 

 

0 Supporters
Select this reward
2,000.00 USD
Fueling your Heart & Body

As a thank you for supporting our growth, now its our turn to support you! Every donor at this level will receive three virtual nutrition consultations with Arielle, of Mind Body Food, to help you fuel your pregnancy, postpartum or daily life the best way possible.

1 Supporter
Select this reward

Rewards

Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
10.00 USD
Good Karma for from the Mama Crew

Thanks for supporting #evergreenactivewear

0 Supporters
Select this reward
25.00 USD
Sticker + Social Shout Out

We'll share our love for you on social and you get a sticker to proudly display IRL!

2 Supporters
Select this reward
50.00 USD
Postpartum for Life Tote bag

Represent Evergreen Activewear with this awesome reusable tote bag. 

1 Supporter
Select this reward
100.00 USD
Postpartum for Life t-shirt

Represent Evergreen Activewear with this awesome organic cotton Tee 👕

2 Supporters
Select this reward
200.00 USD
Postpartum for Life Bundle

Reusable Bag, Tee, Stickers + Social Fist Bump

0 Supporters
Select this reward
400.00 USD
Exclusive first dibs

With our plan to add new fabric colors and styles, you can get exclusive first dibs on our next leggings launch, and we'll even ship it directly to you so you can have it when others are first finding out about it.

0 Supporters
Select this reward
700.00 USD
Light your Soul on Fire!

Join our founder, Ellen Hockley and a group of fellow Evergreen Activewear mamas to take part in a Soul Scribble: 

30 minutes of intentional movement + 30 minute of a guided journaling and meditation experience.

- MOVEMENT: Full body, no equipment needed, movement that will promote moving energy throughout the body.

- GUIDED JOURNALING: Questions and prompts that will ignite self care and introspection.

 

0 Supporters
Select this reward
1,000.00 USD
Live In The Moment

We love sharing our special moments and memories and want you to have picture-perfect memories to look back on! We will give you a Family or Maternity Session, with one of our MOST favorite photographers, Jen Chanyi. She'll help you document this exciting time in your life with a 1 hour photo shoot and follow up with 25 selects from this incredible moment for your family! This is best for folks in the NYC Metro or PDX area. Outside of these areas, there may be travel fees associated with this donation - paid directly to Jen. 

 

0 Supporters
Select this reward
2,000.00 USD
Fueling your Heart & Body

As a thank you for supporting our growth, now its our turn to support you! Every donor at this level will receive three virtual nutrition consultations with Arielle, of Mind Body Food, to help you fuel your pregnancy, postpartum or daily life the best way possible.

1 Supporter
Select this reward