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Support Wellness for All

The Fit In makes wellness accessible to underserved communities. Creating equity in wellness allows our communities to live long & prosper.

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pledged of$10,000 goal
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Campaign Ends on November 30, 2020

Project Description

The Fit In's mission is making quality health & wellness accessible to underrepresented communities. There's work to be done.

Ife On Pilates Reformer
Ife (The Founder of The Fit In)


Across the country, largely black and brown communities  experience disparities in health. Bed-Stuy and east Brooklyn have long suffered from these inequities. East Brooklyn neighborhoods (Bed-Stuy, Brownsville, East New York) suffer from obesity and hypertension at higher rates leading to some of the top killers in these communities, including cancers, heart disease, and diabetes.

Boutique fitness studios have become the only growth segment in an otherwise stagnant gym industry. Since last year, health club industry profit is up 8% to just over $32 billion, according to the International Health, Racquet & Sportsclub Association. In 2017, boutique brands made up 40% of the market, up 121% in four years, compared with 18% growth for big gyms. Yet you can hardly find one anywhere in East Brooklyn. At the start of 2020, 14 places offered fitness classes. Two of them were yoga studios that have now closed, three are martial arts studios, one is the local YMCA, and three are The Fit In.

Instructors on TRX
Strength Training at The Fit In's original location


The Fit In is a wellness brand providing local communities quality fitness through its boutique studio locations and an e-commerce platform offering health food products and attire to complement their health & fitness journey.

Covid has ravaged many businesses. Though funding has come through to support certain industries, the fitness industry hasn’t received any support. Our goal is to ensure The Fit In remains open for when our community is allowed to return. We are not just fitness studios but we are also a place for relationship building and social gathering. We are an important part of the community and want to make sure we continue to provide that support.

The Fit In Instructor Picture


My team of amazing instructors keep our community focused on their wellness and focused on themselves with every session.

We want to thank you for truly believing in the work we are doing and what we are striving to do for the community. You supporting us is supporting them.

See What The Press Has Said About Us
 

The Root

The Root Article on The Fit In

 

Refinery29

 

Madame Noire

 

Beyonce

Updates

The Campaign FAQs

 

 

 

Liz Joslin
10/07/2020
Monetary Contribution
$20
Tim
09/21/2020
Monetary Contribution
$75
Paris
09/17/2020
Monetary Contribution
$25
Madison McFerrin
09/17/2020
Monetary Contribution
$20
Kristi Cole
09/17/2020
Monetary Contribution
$20
Taamiti Bankole
09/17/2020
Monetary Contribution
$15
Terry-Ann Moore
09/16/2020
Outdoor Class
$50
Alexandra Tse
09/16/2020
Outdoor Class
$15
Amanda R George
09/16/2020
Private Strength Session
$75
Tamikia Jenkins
09/16/2020
Monetary Contribution
$50
Monetary Contribution

Just Because I Care

45 Supporters
Select this reward
65.00 USD
Private Strength Session

Get a Private Strength Training session with Ife, the founder of The Fit In in our Marcus Garvey BLVD studio or online.

9 Left
6 Supporters
Select this reward
75.00 USD
Private Pilates Session

A Private Pilates Session with Ife, the founder of The Fit In in our Halsey St studio in Bed Stuy Brooklyn.

15 Supporters
None available

Rewards

Monetary Contribution

Just Because I Care

45 Supporters
Select this reward
65.00 USD
Private Strength Session

Get a Private Strength Training session with Ife, the founder of The Fit In in our Marcus Garvey BLVD studio or online.

9 Left
6 Supporters
Select this reward
75.00 USD
Private Pilates Session

A Private Pilates Session with Ife, the founder of The Fit In in our Halsey St studio in Bed Stuy Brooklyn.

15 Supporters
None available