While I was completing a renewable energy project for grad school with the Masai Tribe of Tanzania within the northern safari circuit, I gained some unexpected skills. I learned how to sew, knit, embroider and bead-work with guidance from a group of lovely Masai women who are master crafters. We were often without electricity due to national power shortages so when I wasn't researching in the field and when I couldn't work on my computer, I learned how to create with my hands.
My classroom and makeshift workshop was a collection of handcrafted wooden benches and tables in a Masai boma (small village) in the East African Rift Valley where we would listen to the trumpeting of elephants as their herds passed by in the nearby wildlife corridor.
It was then that I fell in love with the beauty and culture of African textile and began making hair accessories, durable tote bags, hand embroidered brooches and pillow covers whenever I had free time.
After graduation, I began working in my intended field but I still yearned for a creative outlet and I wanted to return to the world of crafting. I began knitting oversized mohair sweaters, hand-embroidering brooches and sewing statement piece hair accessories as gifts for friends and family.
My hand embroidered brooch product line gained popularity and soon after I partnered with a luxury retailer. Our partnership was profitable for three years but due to the extremely time consuming practice of hand embroidery, I could not continue to work at the pace required for commercial viability.
In the Spring of 2020 I began making statement piece headbands that are constructed with my hands and my sewing machines. My favorite materials to work with are velvet, dupioni silk, tweed and bouclé. I am also planning a Supermoon studio interior decor product line.
My Mission to Create Positive Change within the Fashion and Interior Design Industries
Supermoon Studio is a company with a social impact mission to include youth who are most often excluded from life-changing opportunities. It is absolutely possible for a company to thrive while helping others instead of exploiting them. In addition, all Supermoon Studio products are sustainably made.
The Near Future
I envision an atelier/workshop in the US where I provide apprenticeships to at-risk youth who are passionate about design and building quality products. I witness so much raw talent and creativity within our youth but many of them never get an opportunity to develop their gifts, talents and skills because they exist within an environment that systemically excludes them.
Use of Funding
Funding will enable me to complete Supermoon Studio's initial product line, initial photoshoot and an initial social media marketing campaign with a diverse selection of social media influencers. These operations will increase brand awareness and company revenue.