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"Stop & Stare" With The Walking Billboard

A conscious clothing brand amplifying cultural, political and social injustice and mental health awareness for the black community.

$3,523
pledged of$12,500 goal
49
27Days Left
Fund it
Campaign Ends on December 31, 2021

Project Description

Our Mission

The Walking Billboard is a conscious clothing brand that utilizes expressive messaging to provide empowerment, liberation and mental health awareness, for black and brown people. Our mission is to make onlookers stop and stare by bringing awareness to the cultural, political and social injustices that plague our community.

Our Products

Our clothing brand draws a large emphasis on t-shirts with expressive messaging but we also carry crewnecks, hoodies, mugs and eco-friendly tote bags. Our Kids Line is all about expressive t-shirts that empower black and brown youth!

The Problems

There is an opportunity to address the following problems: Black and brown voices are often ignored, making it quite difficult to engage in conversations centered around racism, generational trauma and our lived experience. The fashion industry embraces black culture, but not black and brown people. If we make up 13.4% of the US population, we should occupy 13.4% of shelf space in employment and entrepreneurship. Our Black History has been reduced to one month. That simply isn't enough time to highlight the talent, intellect and innovation that black pioneers have provided in this country.

The Solutions

The Walking Billboard solves these problems by providing solutions that:

1. Removes the emotional labor required to engage in conversations centered around being Black in America.
2. We are 100% black owned and operated by two women. 
3. We utilize statistics to amplify black history and black culture on our merchandise that isn't seasonal. 

What Will The Funds Go To?

The funding we acquire will be used to increase inventory, production and marketing. Your donations will also allow us to increase efficiency by purchasing more equipment due to high demand. 

The Power of Brand Partnerships

Speaking of powerful, what better way to increase brand awareness than to partner with other businesses with the same goals and work ethics as you? We’ve had the pleasure to work with three powerful black owned and operated companies, all run by other black women who are doing the work. Health By Water, a black-owned skin care line, Reading Revolutionaries, a subscription box of children’s books and Women of Color Unite and the JTC List, a social action and non-profit organization that focuses on remedying that women of color face in the entertainment and media industries. Needless to say, we love working with other women, hence why I Fund Women is the perfect platform for The Walking Billboard.

Brand Partnerships

Community Reviews

Not only have we established a clothing brand, we’ve also built a community that supports our mission and vision and wanted to become walking billboards. They love our apparel and champion it while wearing it with pride. Without them, we wouldn’t be able to share our purpose and empower other black and brown people. A special thanks to our consumers. You make this possible.

Customer Reviews

 

Customer Reviews

 

Our Team

We are two black women whose personal experience mirrors that of our consumers. We are surrounded by cultural, political and social warfare through family, peers and workplace engagement. Together we bring retail and sales experience, a psychology and criminal justice background and community activism that supports our brand’s mission.

We Appreciate You!

We want to take this time to extend gratitude to our backers for the support we've received.  Thank you so much for taking this journey of growth and limitless opportunities with The Walking Billboard. We’re thrilled to grow our community of onlookers who will become walking billboards. We are so happy you chose to "stop and stare" and engage with us through awareness!

Thank You!

 

Updates

The Campaign FAQs

Frequently Asked Questions:

1. What topics does the Dear Black Diary Club discuss on the Clubhouse app?

We discuss issues that impact the black and brown community. We also provide expert advice from Mental Health professionals during our more in depth conversations centered around trauma. Mindfulness and relationships are not off the table, as they also provide solutions for people to engage in healthier relationships and self-awareness.

2. What methods of printing do you use for t-shirts?

We use Dye Sublimation and HTV (Heat Transfer Vinyl), depending on the design.

3. What kind of t-shirt design can I produce if I am rewarded with the opportunity to create a design?

All that we require is for your design to be respectful, tasteful and powerful!

4. How will I receive my discount code as a reward?

We will create a personalized discount code and send it to you via an email address that you provide.

 

 

 

Jessica Isom
11/25/2021
Design Your Own T-Shirt For Production!
$500
Oliver M. Thomas
11/17/2021
15% Discount For 3 Months!
$100
11/16/2021
Fist Pump & Thank You Shoutout!
$10
Dinelle Hardin
11/15/2021
Fist Pump & Thank You Shoutout!
$18
CaptYoungMoney
11/15/2021
Co-Host A Room on Clubhouse With Us!
$25
Shellyanne Bartlette
11/15/2021
Rock A T-Shirt Of Your Choice!
$50
Hope Lamonica
11/15/2021
Co-Host A Room on Clubhouse With Us!
$25
11/15/2021
Fist Pump & Thank You Shoutout!
$10
Trina Smith
11/14/2021
Rock A T-Shirt Of Your Choice!
$50
Salena Meeks
11/14/2021
Fist Pump & Thank You Shoutout!
$10
Monetary Contribution

Just Because I Care

5 Supporters
Select this reward
10.00 USD
Fist Pump & Thank You Shoutout!

You'll receive the biggest virtual fist pump as well as a shout out on our site's website as a supporter of The Walking Billboard IFundWomen Crowdfunding Campaign!

90 Left
10 Supporters
Select this reward
25.00 USD
Co-Host A Room on Clubhouse With Us!

You will have the opportunity to choose a topic for discussion and co-host a room on the Clubhouse app with us in our Dear Black Diary Club! 

46 Left
4 Supporters
Select this reward
50.00 USD
Rock A T-Shirt Of Your Choice!

Choose between two of our most notable cultural and controversial t-shirts "Assata Shakur Quote" and "Melanin Is Life".  Wear it with pride and become a walking billboard!

81 Left
19 Supporters
Select this reward
100.00 USD
15% Discount For 3 Months!

Enjoy 15% off of every single purchase from The Walking Billboard for 3 months! You'll receive a special discount code to be used repeatedly. We not only desire customers, we want to build a loyal community to serve!

66 Left
9 Supporters
Select this reward
500.00 USD
Design Your Own T-Shirt For Production!

You will be able to flex your creativity and design a t-shirt for us to put into production and sell on our website! Let your signature design amplify your personalized message to the world and help everyday people become walking billboards!

8 Left
2 Supporters
Select this reward
1,000.00 USD
Mental Health Care Pack Package

Our Dear Black Diary Collection strengthens awareness of Mental Health for our community. In an effort to support a healing journey, we will provide you with a care package including a throw blanket, mug, journal and an engraved Dear Black Diary pen. We want to provide a warm and soothing environment for you, no matter where you are in life. We could all use a little love and support, right?

20 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

5 Supporters
Select this reward
10.00 USD
Fist Pump & Thank You Shoutout!

You'll receive the biggest virtual fist pump as well as a shout out on our site's website as a supporter of The Walking Billboard IFundWomen Crowdfunding Campaign!

90 Left
10 Supporters
Select this reward
25.00 USD
Co-Host A Room on Clubhouse With Us!

You will have the opportunity to choose a topic for discussion and co-host a room on the Clubhouse app with us in our Dear Black Diary Club! 

46 Left
4 Supporters
Select this reward
50.00 USD
Rock A T-Shirt Of Your Choice!

Choose between two of our most notable cultural and controversial t-shirts "Assata Shakur Quote" and "Melanin Is Life".  Wear it with pride and become a walking billboard!

81 Left
19 Supporters
Select this reward
100.00 USD
15% Discount For 3 Months!

Enjoy 15% off of every single purchase from The Walking Billboard for 3 months! You'll receive a special discount code to be used repeatedly. We not only desire customers, we want to build a loyal community to serve!

66 Left
9 Supporters
Select this reward
500.00 USD
Design Your Own T-Shirt For Production!

You will be able to flex your creativity and design a t-shirt for us to put into production and sell on our website! Let your signature design amplify your personalized message to the world and help everyday people become walking billboards!

8 Left
2 Supporters
Select this reward
1,000.00 USD
Mental Health Care Pack Package

Our Dear Black Diary Collection strengthens awareness of Mental Health for our community. In an effort to support a healing journey, we will provide you with a care package including a throw blanket, mug, journal and an engraved Dear Black Diary pen. We want to provide a warm and soothing environment for you, no matter where you are in life. We could all use a little love and support, right?

20 Left
0 Supporters
Select this reward