The Spirit Diet Wellness Club

The Spirit Diet Wellness Club is a hub of all things healthy. We are offering members a unique new way to experience well-being.

Rodiah
Health + Science
$66
pledged of $111,000 goal
3
Backers
33
Days Left
Support now
Project Ends on December 22, 2019

Project Description

 

 

"Women of color like me aren’t just invisible in health and wellness. We’re not welcome."- Salma Haidrani

The Problem?

Wellness isn't always welcoming.

It is however rooted in the spirituality and customs of indigenous people.

The hieroglyphs on the walls of the temples in Ancient Egypt depict some of the earliest postures and poses of what we know today as “yoga".

This practice as well as older documented forms of meditation were further developed in India.

Even today's "vegan" craze has African roots. 

In 2014, a team of researchers determined that ancient Egyptians were vegetarians.

Despite these early origins in places with brown faces; today’s poster child for wellness and being “healthy”is a white one. 

These types of racial disparities are painfully evident in this health & wellness industry. 

Most "healthy" companies lack true diversity and representation outside of the industry’s target demographic; which is the “white yoga mom”. 

This leaves many people especially black people feeling uncomfortable in the spaces that were cultivated for white women and men. 

The black community is in desperate need of wellness education and accessibility. Black people are more likely to suffer from life-threatening health conditions that can be remedied through education and making healthy foods more available in underserved communities. 

Even when we venture outside of our communities, and into the spaces where healthier living can be explored; many are faced with inequality.

This industry is booming but unequal.

From practitioners to products, black people and people of color are still drastically neglected.

This problem goes beyond these marginalized communities that are very evidently ignored and trickles into the lack of consideration for them.

It extends past feelings of  just being outnumbered and brings into question; product formulation, distribution and most importantly, positive intention. 

When it comes to curating wellness spaces for people of color, how can we have confidence in companies that do not understand us, speak like us or value our patronage or our cultures?

 

 

The Solution. 

A Wellness Social Club that understands that healthy food, spirituality and mindful practices should be inclusive. 

A safe space that is hub of Plant Empowered Food, Personalized Wellness, Fitness, Community and Culture. 

A place to heal the mind, strengthen the body, feed the soul and expand the consciousness.

A members club built on education; featuring unique classes & events, culturally diverse menu planning, and products that were created with the highest vibration and intention. 

A wellness "one stop shop" where anyone who is interested in living healthier will feel welcome, respected and represented.

 

 

 

 

Rodiah Dorcely

Creator & Founder of The Spirit Diet

In 1998, I made a life-altering decision at 19 years old. I decided to stop eating meat and follow a plant empowered diet. 

21 years later, this is still the BEST decision that I have ever made

I am a graduate of The Institute for Integrative Nutrition and a Certified & Insured Heath Coach, with almost 20 years of concerted effort in the areas of health, wellness and nutrition.

I have coached many people over the last decade and desire to expand my expertise into products & services through my wellness club. 

 

 

Kevin Johnson

Chief Financial Officer

A passionate entrepreneur and philanthropist, Kevin Johnson began his professional path graduating Magna Cum Laude from Clark, Atlanta University with a degree in Accounting. Following his matriculation, he worked with a number of powerhouse firms, including the notable Price Waterhouse and Arthur Anderson LLP in their Real Estate Taxation Groups. The business experience Kevin garnered at these prestigious firms led to him becoming an Asset Manager at a real estate firm. 

Kevin also manages the Johnson family real estate portfolio and development. Kevin has secured a joint venture to build 123 units of affordable housing in Flatbush that will be completed in July 2019.  Kevin is also in the process of developing 45 unit condo development including a commercial space. For his development efforts and support of minority contractors, the New York State Association of Minority Contractors, Inc. awarded him the 2017 Emerging Developer of the Year Award. 

Kevin has recently joined Carthage Capital Group as a Director in their Private Equity and Real Estate Advisory Group. 

Kevin’s ambition doesn’t solely revolve around lucrative ventures; he is also involved in his community. He has served as the chairman of the Museum of Contemporary Africa Diasporan Arts (MoCADA) and currently serves as the chairman of the Flatbush Business Improvement District (BID).  Kevin also served as a board member of the Ifetayo Cultural Arts Facility and the Flatbush YMCA.

In recognition of his community efforts, The Network Journal awarded Kevin him their 40 Under Forty Achievement Award and featured him on the cover of their magazine. Additionally, Congresswoman Yvette D. Clarke awarded him the 2018 Shining Star Award for Outstanding Leadership in Business and Community Service.

Kevin prides himself on being motivational, active, and ambitious when it comes to his family, his community and his business ventures.

 

 

Tanei Ricks, PhD 

Scientific Advisor 

Dr. Tanei Ricks is a bio-organic chemist residing in Atlanta, GA. 

He earned his PhD in bio-organic chemistry from the University of Tennessee Knoxville in 2017. 

He earned his BS in chemistry from Augusta State University in 2012. 

He is a believer in a Plant Empowered™ diet and is using this lifestyle on his own journey to reaching his ideal body weight with great success. 

He currently works as an adjunct professor of chemistry and a digital marketing intern.  

Tanei is the Scientific Advisor to Rodiah and The Spirit Diet™ and sits on The Spirit Diet™ Scientific Advisory Board.

 

 

Usage of Funds:

The capital raised from this crowd-funding campaign will go towards shooting a professional video for this campaign, website redesign, product launch, office space, staffing, R&D and marketing for The Spirit Diet. 

With your support I can refocus my attention on turning my 21 years of experience & expertise into services and products created with US in mind. 

This will help build valuation in my company, giving me a better chance at raising adequate funds needed to bring my biggest dream into fruition.

 

 

The Opportunity: 

The Health & Wellness Industry is booming and very lucrative. This is the opportunity to become a part of something that will help establish our identity in this market space. There is 8.7 Billion dollars in lost opportunity due to neglect and lack of representation. 

 

 

 

“A trillion dollar shift is taking place in the food system emphasizing local food, better ingredient decks, transparent sourcing, reduced preservative systems, better calories and proteins, and environmental consciousness. For growth brands, the target has been white, upper middle class buyers—yes, including those indulgent in yoga and other hipster pursuits.

The only problem is, that market is stagnant and becoming over saturated. On a macro level it is not growing. New brands are entering a zero-sum game, replacing yesterday’s hot trend with today’s. 

Rather than dismissing them, smart brands should be targeting Mr. and Ms. “Hot Cheetos.” They want better food and better options. And, just as important, they have money to spend on food. Studies estimate that lower income consumers—those supposedly poor, uneducated, ethnically diverse consumers you may be ignoring—represent over $8 billion in lost opportunities. This “leakage” from the market is bad for everyone: the better-for-you products and consumers who need better, healthier options, particularly in view of the health problems prevalent in those communities"

- Allison Hagey 

 

 

The Challenge:

According to statistics, I have a .2% chance to raise over 1 million dollars.

The average amount raised by black women is $42,000 in comparison to white male founders who on average raise 1.3 million for businesses that typically fail.

Currently there are approximately 40+ Black Fearless Female Founders that have accomplished this.

Helping us will not only help bring our vision into fruition, it simultaneously raises the odds for all the black female founders who venture down this path after us. 

A special thank you to all of the founders who came before me. 

I AM humbled and grateful for the inspiration. 

 

Project Diane

 

 

Help us make history!

Please become a founder at the level you can participate. Your support is greatly appreciated.

 

Share this link with your friends, family and on your social media accounts. 

 

Follow us on social media

@TheSpiritDiet @Rodiah

 

Visit the website www.thespiritdiet.com

 

Angel Investors & VC's interested in seeing the pitch deck, 

please contact: info@thespiritdiet.com.

Serious inquires only please. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Updates

The Project FAQs

  

Larry McIntosh
11/07/2019
Virtual Founding Membership
$22
10/15/2019
Virtual Founding Membership
$22
Cheetos
09/29/2019
Virtual Founding Membership
$22
Monetary Contribution

Just Because I Care

0 Supporters
Contribute
$22
Virtual Founding Membership

As a Virtual Founder you will get your name on website as a Visionary Backer and access to the private side of the website for 1 year; where you will get access to exclusive information & content.

3 Supporters
Select this reward
$88
Visionary Member

This exclusive founding member t-shirt will only be available during this campaign.

Choose from a crop-top (white-only), a women's or men's shirt. 

 

You will also get:

  • Your name on website as a Visionary Backer
  • Access to the private side of the website; where you will get access to exclusive information & content.
0 Supporters
Select this reward
$222
Invitation to The Launch Party

Join us in celebrating the official launch of The Spirit Diet with an invitation to this exclusive event!

 

Please note that this party will take place in Los Angeles. 

 

You will also get:

  • Your name on website as a Visionary Backer
  • Access to the private side of the website; where you will get access to exclusive information & content.
  •  A Founding Members T-Shirt
  • The Spirit Diet Guide to Plant EM-Powerment (e-book)
44 Left
0 Supporters
Select this reward
$1,111
Spirit Session with Rodiah

This will be a rare and once-in-a-lifetime last chance opportunity to work with celebrity health coach, Rodiah.

This reward comes with 1x 60 minute Soul Session and 30 days of Unlimited Text Coaching.

 

You will also get:

  • Your name on website as a Visionary Backer
  • Access to the private side of the website; where you will get access to exclusive information & content.
  •  A Founding Members T-Shirt
  • The Spirit Diet Guide to Plant EM-Powerment (e-book)
  • Invitation to The Launch Party

 

Read my bio here

111 Left
0 Supporters
Select this reward
$444
Telomere Test

Experience Personalized Wellness.

Read More

Longer Life?

Telomeres become shortened over time as a cell divides and replicates. They can be prematurely shortened due to oxidation, inflammation, and stress. These conditions reduce the protective effect of telomeres, damage DNA, and contribute to early cell death.

Telomeres may be the key to the root cause and prevention of age-related conditions.

 

About Telomere Shortening

Telomeres are segments of DNA found at the ends of chromosomes; they protect the genetic data contained in DNA and act as a buffer during cell replication. Telomere length may be indicative of cellular aging and increased susceptibility to metabolic disorders and chronic disease.

Knowing more about the status of telomere length may encourage those with prematurely shortened telemores to seriously consider making lifestyle changes that can positively impact their health.

Shorter telomeres have been associated with cardiovascular disease, inflammatory disorders, metabolic syndrome, diabetes, cognitive decline, and other chronic degenerative conditions normally associated with aging.

Adopting healthy or avoiding unhealthy lifestyle choices can contribute to telomere length in healthy cells and possibly contribute to longevity.

 

0 Supporters
Select this reward
$1,800
Optimal Wellness ALCAT Test

OPTIMAL WELLNESS INSIGHTS

Read More

This package Includes:

237 foods

50 Medicinal Herbs & Functional Foods

50 Female or Female Herbs

40 Male Herbs

40 Preservatives/Expanded Additives

30 Food Additives/Colorings/Environmental Chemicals

21 / 20 Mold Panel

20 Antibiotics/Anti-inflammatory Agents

 

Power Session

A Power Session is an hour coaching call. This package comes with 2 Power Sessions.

Virtual Pantry Raid

 

Virtual or In Person Pantry Raid - Do you want to eat healthier but you are confused about where and how to start? Start in your home! I will explain how you can crowd-out low vibration foods with higher frequency choices and provide you with a suggested swap list for all your kitchen essentials and favorite foods.

 

In home Phlebotomist Blood Draw

Have your ALCAT blood draw from your home or office.

0 Supporters
Select this reward
$2,222
Founding Member

Be one of the first people to join this unique club at Elite Founding Member Status.

This will be for the first location in Los Angeles.

You will get 1 year of membership to the wellness club and lifetime Founding Member Status.

You will also get:

  • Your name on website as a Visionary Backer
  • Access to the private side of the website; where you will get access to exclusive information & content.
  •  A Founding Members T-Shirt
  • The Spirit Diet Guide to Plant EM-Powerment (e-book)
  • VIP Invitation to the launch party
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

0 Supporters
Contribute
$22
Virtual Founding Membership

As a Virtual Founder you will get your name on website as a Visionary Backer and access to the private side of the website for 1 year; where you will get access to exclusive information & content.

3 Supporters
Select this reward
$88
Visionary Member

This exclusive founding member t-shirt will only be available during this campaign.

Choose from a crop-top (white-only), a women's or men's shirt. 

 

You will also get:

  • Your name on website as a Visionary Backer
  • Access to the private side of the website; where you will get access to exclusive information & content.
0 Supporters
Select this reward
$222
Invitation to The Launch Party

Join us in celebrating the official launch of The Spirit Diet with an invitation to this exclusive event!

 

Please note that this party will take place in Los Angeles. 

 

You will also get:

  • Your name on website as a Visionary Backer
  • Access to the private side of the website; where you will get access to exclusive information & content.
  •  A Founding Members T-Shirt
  • The Spirit Diet Guide to Plant EM-Powerment (e-book)
44 Left
0 Supporters
Select this reward
$1,111
Spirit Session with Rodiah

This will be a rare and once-in-a-lifetime last chance opportunity to work with celebrity health coach, Rodiah.

This reward comes with 1x 60 minute Soul Session and 30 days of Unlimited Text Coaching.

 

You will also get:

  • Your name on website as a Visionary Backer
  • Access to the private side of the website; where you will get access to exclusive information & content.
  •  A Founding Members T-Shirt
  • The Spirit Diet Guide to Plant EM-Powerment (e-book)
  • Invitation to The Launch Party

 

Read my bio here

111 Left
0 Supporters
Select this reward
$444
Telomere Test

Experience Personalized Wellness.

Read More

Longer Life?

Telomeres become shortened over time as a cell divides and replicates. They can be prematurely shortened due to oxidation, inflammation, and stress. These conditions reduce the protective effect of telomeres, damage DNA, and contribute to early cell death.

Telomeres may be the key to the root cause and prevention of age-related conditions.

 

About Telomere Shortening

Telomeres are segments of DNA found at the ends of chromosomes; they protect the genetic data contained in DNA and act as a buffer during cell replication. Telomere length may be indicative of cellular aging and increased susceptibility to metabolic disorders and chronic disease.

Knowing more about the status of telomere length may encourage those with prematurely shortened telemores to seriously consider making lifestyle changes that can positively impact their health.

Shorter telomeres have been associated with cardiovascular disease, inflammatory disorders, metabolic syndrome, diabetes, cognitive decline, and other chronic degenerative conditions normally associated with aging.

Adopting healthy or avoiding unhealthy lifestyle choices can contribute to telomere length in healthy cells and possibly contribute to longevity.

 

0 Supporters
Select this reward
$1,800
Optimal Wellness ALCAT Test

OPTIMAL WELLNESS INSIGHTS

Read More

This package Includes:

237 foods

50 Medicinal Herbs & Functional Foods

50 Female or Female Herbs

40 Male Herbs

40 Preservatives/Expanded Additives

30 Food Additives/Colorings/Environmental Chemicals

21 / 20 Mold Panel

20 Antibiotics/Anti-inflammatory Agents

 

Power Session

A Power Session is an hour coaching call. This package comes with 2 Power Sessions.

Virtual Pantry Raid

 

Virtual or In Person Pantry Raid - Do you want to eat healthier but you are confused about where and how to start? Start in your home! I will explain how you can crowd-out low vibration foods with higher frequency choices and provide you with a suggested swap list for all your kitchen essentials and favorite foods.

 

In home Phlebotomist Blood Draw

Have your ALCAT blood draw from your home or office.

0 Supporters
Select this reward
$2,222
Founding Member

Be one of the first people to join this unique club at Elite Founding Member Status.

This will be for the first location in Los Angeles.

You will get 1 year of membership to the wellness club and lifetime Founding Member Status.

You will also get:

  • Your name on website as a Visionary Backer
  • Access to the private side of the website; where you will get access to exclusive information & content.
  •  A Founding Members T-Shirt
  • The Spirit Diet Guide to Plant EM-Powerment (e-book)
  • VIP Invitation to the launch party
0 Supporters
Select this reward