SOHUIS - Marketing Education for Female Founders | IFundWomen Skip to main content

SOHUIS - Marketing Education for Female Founders

An educational platform & membership community that provides branding and marketing resources to help female founders grow their businesses.

$3,515
pledged of$40,000 goal
40
33Days Left
Fund it
Campaign Ends on June 30, 2020

Project Description

 

"Small businesses are the heartbeat of your neighborhood, the spine of your local economy, and the spirit of your town."

Crowdfunding during Coronavirus
 

*Campaign Update* Sohuis is committed to supporting female-owned businesses affected by the Coronavirus. For every reward purchased, Sohuis will provide a free marketing class to you (our backer!), or an entrepreneur of your choice.  We'll send you a link to nominate yourself, or a fellow female founder, when we thank you for your contribution!

 

The Coronavirus has thrown many businesses, including mine, into a tailspin. This is an unprecedented time for many, and we will be talking about the impacts of this season for years to come. Now, more than ever, it's important to support small businesses to ensure they have a meaningful place in the economy once this time of uncertainty is over.

I never imagined I would launch this crowdfunding campaign in the midst of a global pandemic - yet, here we are. I thought about packing up and going home. What if nobody funds us? What if we don't make it? What if we don't hit our goal?


So many questions. But then... I had a virtual workshop with our members, and I was reminded why our education changes lives.

For the single mom who's building her business on the side because she wants to create a life she loves for herself and her family - she matters. For the retired executive who's ready to finally launch that idea she's been dreaming about for years - she is in our community - and she matters. And for the countless emails and DM's I receive on a daily basis from women who are scared to market themselves and tell their unique stories - who then take one of my classes or attend a virtual workshop leaving inspired and ready to take on the world - they matter.

I decided to continue with our crowdfunding campaign because, honestly, what better time than right now? Now - when everyone is reconsidering what their new normals might look like when we reach the other side of this, and when small businesses need our education, mentorship and resources more than ever before. 


So here we go...uncertain, unfamiliar, but still going. If you believe in our mission and share our vision, support our campaign in any and all ways that you can to help us reach our goal!

 

 

 

SOHUIS (sō-house) is an educational platform and membership community founded by Jessica Korthuis that provides branding and marketing resources to help female founders grow their businesses. 


After 10 years of launching successful marketing strategies and working with entrepreneurs all over the globe through startup incubators and accelerator programs, Jessica saw a significant need to address the unique challenges that female entrepreneurs face when growing and marketing their companies. 

 

 

The Problem

 

The marketing landscape continues to evolve at such an exponential pace - with new platforms, marketing trends, methodologies and content popping up daily, platform expectations are becoming increasingly more difficult - and it's almost impossible for small business owners to keep up.

As a result, women are left constantly feeling overwhelmed and intimidated when it comes to marketing their business. 

After launching a successful beta program in 2018 with over 100 female founders, Jessica saw that an overwhelming majority of the womenpreneurs simply took NO ACTION when it came to marketing themselves or their business because they didn't know where to start.  They weren't sure what marketing strategy they needed to implement first, so more often than not, they didn't market their business at all. The primary drivers for fear of marketing and launching was a false narrative that their brand needed to be "Instagram-worthy" or perfect to be successful.  Branding is personal, and women are naturally inclined to put their whole-selves into their businesses . So unless it was "just right" - it wan't being talked about. This was having a crippling effect on their business.

Jessica (a lover of food analogies) refers to this as the "Marketing Salad Phenomenon:"

  • "Should I build my website first?"
  • "Should I create a social media presence? And if so, how do I do that, and which platform should I use?"
  • "What about my logo - I've spent countless hours on it and I actually hate it, what do I do?"
  • "How do you build a 'brand,' and what does that even mean, anyway?"
  • "What type of content should I create? And how often should I post?"
  • "Who's my customer?"

These are all different ingredients to the marketing salad, and the order of the ingredients is crucial to building an authentic brand message and implementing a successful marketing strategy that a solopreneur or a small team can manage.

 

Our Solution, How We Empower Female Founders with Education Through Membership & Community

Sohuis has a unique opportunity to meet our founders where they are in their journey and provide them with access to the tools, resources, education and support they need to grow their businesses. 

 

 

Gift a Membership

Whether you want to join as a Sohuis Insider yourself, or you're thinking of a woman in your life that could benefit from our educational programs, the All-Access Sohuis Membership is a great gift! Providing women access to our community is an opportunity for them to learn real-world marketing and branding applications, get direct feedback about their ideas and strategy, and connect with other like-minded women. 

So give the gift of Sohuis! You're able to put any of our rewards in another person's name. 

 

Press

 

Featured Courses, Workshops & Resources

 Some of our fan favorites are:

  • The Sohuis StartupBlueprint - a virtual accelerator program guaranteed to help women define, distinguish and differentiate their brand in 30-days or less
  • Color Psychology for Marketing - a course that shows the role color psychology plays in marketing persuasion. 
  • Marketing Tools & Tech - a digital workshop that shows the best marketing tools and technology needed to set your marketing strategy up for success
  • Marketing Fundamentals for Small Businesses - a course that dives straight into the heart of what marketing really is, stripping away all of the “extras” that are common and confusing within the marketing-sphere. 
  • The Insider Guide to Agency-Level Branding - a course that teaches founders the formula branding agencies use to create timeless, gorgeous brand assets.
  • The 3 Most Effective Marketing Channels for Entrepreneurs - an ultimate marketing guide that breaks down the best 3 channels, how to use them, and how to implement them.  

 

Giving Back

 

The Sohuis logo is an elephant, and her name is Lucy! An elephant is the brand iconography for Sohuis because Elephants represent our core brand values. Compassion, Strength, Leadership, Education, Mentorship & Community.

10% of our educational and membership revenue gets put into our "Lucy Fund", which is then donated to organizations that rehabilitate and rescue endangered African Elephants.

 

Why Crowdfunding

Sohuis' growth lies with our Members and our community, and we want our members to feel as much a part of building the success of Sohuis are we do. We’ve partnered with iFundWomen, a female-only crowdfunding platform, to help secure the capital we need to grow our team, expand our educational programs and grow our community.

Funds secured through our crowdfunding campaign will be used to further accelerate the development of our needed programs and go towards scaling our digital marketing strategy so that we can expand, grow, and continue to empower female founders to tell their unique brand stories across the globe!

 

Updates

The Campaign FAQs

 

 

 

 

Christina Machado
04/30/2020
"The Gigi" Custom Clay Earrings
$35
Christina Machado
04/30/2020
"The Gigi" Custom Clay Earrings
$35
Christina Machado
04/30/2020
"The Gigi" Custom Clay Earrings
$35
Samantha Lopez
04/24/2020
Monetary Contribution
$50
Dean Kimberly
04/23/2020
Completely Customizable Brand Guideline
$50
Meredith Hall
04/21/2020
"The Gigi" Custom Clay Earrings
$35
Danya Shea
04/20/2020
Become a Sohuis Insider ✨
$250
Hera Zee
04/15/2020
#PayKat HONEY!
$50
Isabel DeJesus
04/11/2020
"The Gigi" Custom Clay Earrings
$35
Rebecca
04/09/2020
Virtual Fist-Pump! ✊🏼
$25
Monetary Contribution

No reward, this is just because you care.

Support Sohuis because you care about our mission and empowering female founders. Can only contribute $1, we'll take it! Got $10,000, then PARRRTYY! 🥂

Any amount you choose makes a HUGE difference (seriously).

8 Supporters
Select this reward
15.00 USD or more
Sohuis Podcasts & Playlist (Spotify)

Looking for inspiring podcasts to help you grow your business? With this reward, we'll share with you a list of our favorite women-produced podcasts to inspire you along your entrepreneurial journey.

We'll also share our Spotify jams playlist with you to keep you movin' and groovin! 🎧

0 Supporters
Select this reward
20.00 USD or more
#PayKat HONEY!

Katerina has been Sohuis' right hand gal from day 1, and while she finishes her MBA program, your contribution will help her to finally get paid as a core member of the team. 

7 Supporters
Select this reward
25.00 USD or more
Virtual Fist-Pump! ✊🏼

Heck yea! 👏🏼👏🏼

Let us give you a virtual fist pump as a campaign supporter on Jessica's personal Instagram of over 15K monthly viewers, as well as Sohuis' Facebook and Instagram. 

2 Supporters
Select this reward
30.00 USD or more
The Male Ally

Male Allies are critical for women to continue growing their businesses.

We need men at the table to stand by us and project our voices forward. Your contribution REALLY matters. For your support, we'll highlight you on our social media channels of over 15K followers as a proud supporter of a female-owned business. 🙌🏼

4 Supporters
Select this reward
45.00 USD or more
Completely Customizable Brand Guideline

A completely customizable Brand Guideline Template that helps you align your brand assets to create a cohesive message, tone, look and feel, and vision.

No fancy design software needed, just open it and PowerPoint and save as a PDF and you'll be good to go.

3 Supporters
Select this reward
75.00 USD or more
The Boss Babe Starter Kit

For the female founder who's just getting started, or the aspiring entrepreneur looking to finally launch or grow their idea, this Boss Babe Starter Kit includes 2 Marketing Guides, 1 Customer Persona Template, and a Marketing Fundamentals for Small Business Course.

An AMAZING value of actionable, marketing-packed content to help you get started.

Details of this digital kit includes:

  • The 3 Most Effective Marketing Channels for Entrepreneurs Guide
  • How to Identify Your Target Audience in 30-Minutes or Less eBook
  • Course: Marketing Fundamentals for Small Businesses
    1 Supporter
    Select this reward
    125.00 USD or more
    The Lucy Fund

    The Sohuis logo is an elephant, and her name is Lucy! 🐘

    An elephant is the brand iconography for Sohuis because Elephants represent our brand values. Compassion, Strength, Leadership, Education & Mentorship, and Community.

    Contribute to our Lucy fund and 10% of your contribution will be donated to organizations that rehabilitate and rescue endangered African Elephants.

    3 Supporters
    Select this reward
    250.00 USD or more
    Become a Sohuis Insider ✨

    Become an annual founding member and join as a female founder inside of our community. ($100/year savings by contributing to this campaign!)

    Looking to support a fellow boss babe who you admire and want to amplify? GIFT this membership to someone who you think would benefit from our education. You're able to put any of our rewards in another person's name.

    Sohuis insiders receive the following member benefits:

    • Weekly Marketing & Branding Coaching
    • Access to the Sohuis Vault (our entire library of marketing and branding courses, templates, and recordings of digital workshops)
    •  Access to mentors
    • Discounts to partnership events
    • A private community of like-minded founders
    • Ability to chat other members
    • Accountability and celebrations to help you grow your business forward!)
    2 Supporters
    Select this reward
    375.00 USD or more
    Custom Branded Illustration

    For the digital loving babes, we'll create a custom piece of art for you that you can either print or blast all over your social media accounts.

    With this reward, you'll get your favorite headshot illustrated in this same style by our Sohuis designer, Taja Evans.

    15 Left
    0 Supporters
    Select this reward
    500.00 USD or more
    Brand Audit & Creative Direction Session

    This reward guarantees you a 90-minute personal coaching session with Jessica, where she'll take you through several brand building exercises and provide you with direct feedback and strategic ideas on how to build and grow your brand strategy.

    In this session, Jessica will also provide you with Creative Direction, and after the session, you'll be delivered a comprehensive report with an official Brand Audit including her recommendations and key takeaways from your session. 

    15 Left
    0 Supporters
    Select this reward
    1,500.00 USD or more
    The Hero

    A full editorial feature on Sohuis.com - this will also be shared to our 20K+ monthly website viewers, 2,500+ newsletter subscribers, and all of our digital media channels.

    Your editorial feature will showcase your founder's journey, a full write-up of your business, photos of you, and custom social media graphics that you can share with your audience.  

    10 Left
    0 Supporters
    Select this reward
    2,500.00 USD or more
    The Mastermind

    A 2-day, all-inclusive, intensive training on how to market and scale your business hosted in either NYC or Chicago (dates and times TBD).

    *Update, we can produce this mastermind virtually to stay thoughtful of our current climate, but would ideally like to host this session in-person.*

    During this mastermind, we'll dive deep into:

    • The functions of running a successful marketing and sales strategy 
    • Work intimately on your customer sales funnels
    • Help you get set up with marketing automation
    • Complete brand-building exercises
    • Dive deep into powerful social media strategies
    • Create a year's worth of content and get you hooked up with an easy-to-implement content producing system
    • ...and more!  

    You'll leave this mastermind feeling mega-empowered and ready to take on the world knowing that all parts of your brand and marketing strategy have been worked on, and worked through.

    8 Left
    0 Supporters
    Select this reward
    35.00 USD or more
    "The Gigi" Custom Clay Earrings

    Hand-made clay earrings provided in support by our friend, Emylee Williams, creator of Emyleesays and Co-founder of Boss Project.

    These beauties are GORGEOUS and are limited edition pieces.

    Product Details:

    • Polymer clay earrings made with surgical steel posts
    • Super lightweight and easy on the ears to wear all day
    • Each pair is handmade so they will vary slightly in color and pattern

    (Your final set will be in this style, but they might not be this color. Emily will be making yours exclusive to support our campaign - so you'll be surprised by what color or pattern you'll receive!)

    10 Supporters
    None available

    Rewards

    Monetary Contribution

    No reward, this is just because you care.

    Support Sohuis because you care about our mission and empowering female founders. Can only contribute $1, we'll take it! Got $10,000, then PARRRTYY! 🥂

    Any amount you choose makes a HUGE difference (seriously).

    8 Supporters
    Select this reward
    15.00 USD or more
    Sohuis Podcasts & Playlist (Spotify)

    Looking for inspiring podcasts to help you grow your business? With this reward, we'll share with you a list of our favorite women-produced podcasts to inspire you along your entrepreneurial journey.

    We'll also share our Spotify jams playlist with you to keep you movin' and groovin! 🎧

    0 Supporters
    Select this reward
    20.00 USD or more
    #PayKat HONEY!

    Katerina has been Sohuis' right hand gal from day 1, and while she finishes her MBA program, your contribution will help her to finally get paid as a core member of the team. 

    7 Supporters
    Select this reward
    25.00 USD or more
    Virtual Fist-Pump! ✊🏼

    Heck yea! 👏🏼👏🏼

    Let us give you a virtual fist pump as a campaign supporter on Jessica's personal Instagram of over 15K monthly viewers, as well as Sohuis' Facebook and Instagram. 

    2 Supporters
    Select this reward
    30.00 USD or more
    The Male Ally

    Male Allies are critical for women to continue growing their businesses.

    We need men at the table to stand by us and project our voices forward. Your contribution REALLY matters. For your support, we'll highlight you on our social media channels of over 15K followers as a proud supporter of a female-owned business. 🙌🏼

    4 Supporters
    Select this reward
    45.00 USD or more
    Completely Customizable Brand Guideline

    A completely customizable Brand Guideline Template that helps you align your brand assets to create a cohesive message, tone, look and feel, and vision.

    No fancy design software needed, just open it and PowerPoint and save as a PDF and you'll be good to go.

    3 Supporters
    Select this reward
    75.00 USD or more
    The Boss Babe Starter Kit

    For the female founder who's just getting started, or the aspiring entrepreneur looking to finally launch or grow their idea, this Boss Babe Starter Kit includes 2 Marketing Guides, 1 Customer Persona Template, and a Marketing Fundamentals for Small Business Course.

    An AMAZING value of actionable, marketing-packed content to help you get started.

    Details of this digital kit includes:

    • The 3 Most Effective Marketing Channels for Entrepreneurs Guide
    • How to Identify Your Target Audience in 30-Minutes or Less eBook
    • Course: Marketing Fundamentals for Small Businesses
      1 Supporter
      Select this reward
      125.00 USD or more
      The Lucy Fund

      The Sohuis logo is an elephant, and her name is Lucy! 🐘

      An elephant is the brand iconography for Sohuis because Elephants represent our brand values. Compassion, Strength, Leadership, Education & Mentorship, and Community.

      Contribute to our Lucy fund and 10% of your contribution will be donated to organizations that rehabilitate and rescue endangered African Elephants.

      3 Supporters
      Select this reward
      250.00 USD or more
      Become a Sohuis Insider ✨

      Become an annual founding member and join as a female founder inside of our community. ($100/year savings by contributing to this campaign!)

      Looking to support a fellow boss babe who you admire and want to amplify? GIFT this membership to someone who you think would benefit from our education. You're able to put any of our rewards in another person's name.

      Sohuis insiders receive the following member benefits:

      • Weekly Marketing & Branding Coaching
      • Access to the Sohuis Vault (our entire library of marketing and branding courses, templates, and recordings of digital workshops)
      •  Access to mentors
      • Discounts to partnership events
      • A private community of like-minded founders
      • Ability to chat other members
      • Accountability and celebrations to help you grow your business forward!)
      2 Supporters
      Select this reward
      375.00 USD or more
      Custom Branded Illustration

      For the digital loving babes, we'll create a custom piece of art for you that you can either print or blast all over your social media accounts.

      With this reward, you'll get your favorite headshot illustrated in this same style by our Sohuis designer, Taja Evans.

      15 Left
      0 Supporters
      Select this reward
      500.00 USD or more
      Brand Audit & Creative Direction Session

      This reward guarantees you a 90-minute personal coaching session with Jessica, where she'll take you through several brand building exercises and provide you with direct feedback and strategic ideas on how to build and grow your brand strategy.

      In this session, Jessica will also provide you with Creative Direction, and after the session, you'll be delivered a comprehensive report with an official Brand Audit including her recommendations and key takeaways from your session. 

      15 Left
      0 Supporters
      Select this reward
      1,500.00 USD or more
      The Hero

      A full editorial feature on Sohuis.com - this will also be shared to our 20K+ monthly website viewers, 2,500+ newsletter subscribers, and all of our digital media channels.

      Your editorial feature will showcase your founder's journey, a full write-up of your business, photos of you, and custom social media graphics that you can share with your audience.  

      10 Left
      0 Supporters
      Select this reward
      2,500.00 USD or more
      The Mastermind

      A 2-day, all-inclusive, intensive training on how to market and scale your business hosted in either NYC or Chicago (dates and times TBD).

      *Update, we can produce this mastermind virtually to stay thoughtful of our current climate, but would ideally like to host this session in-person.*

      During this mastermind, we'll dive deep into:

      • The functions of running a successful marketing and sales strategy 
      • Work intimately on your customer sales funnels
      • Help you get set up with marketing automation
      • Complete brand-building exercises
      • Dive deep into powerful social media strategies
      • Create a year's worth of content and get you hooked up with an easy-to-implement content producing system
      • ...and more!  

      You'll leave this mastermind feeling mega-empowered and ready to take on the world knowing that all parts of your brand and marketing strategy have been worked on, and worked through.

      8 Left
      0 Supporters
      Select this reward
      35.00 USD or more
      "The Gigi" Custom Clay Earrings

      Hand-made clay earrings provided in support by our friend, Emylee Williams, creator of Emyleesays and Co-founder of Boss Project.

      These beauties are GORGEOUS and are limited edition pieces.

      Product Details:

      • Polymer clay earrings made with surgical steel posts
      • Super lightweight and easy on the ears to wear all day
      • Each pair is handmade so they will vary slightly in color and pattern

      (Your final set will be in this style, but they might not be this color. Emily will be making yours exclusive to support our campaign - so you'll be surprised by what color or pattern you'll receive!)

      10 Supporters
      None available