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Socanomics: Join The Tribe!

Socanomics® is a global dance fitness platform that provides access, lifestyle wellness, and community for women of color.

$13,150
pledged of$50,000 goal
3
61Days Left
Fund it
Campaign Ends on October 1, 2021

Project Description

 

SOCANOMICS® is an international dance-fitness workout inspired by Caribbean Carnival and fueled by Soca Music.  Our mission is to heal, elevate, and unite our community through wellness and culture. We offer virtual classes, on-demand, and live experiences through our platform socanomics.com. Join the tribe! 

 

 

OUR STORY:

What began as a pop-up signature workout, transformed into a virtual-fitness experience as a result of helping people maintain their physical and mental health during the Covid-19 pandemic. 

SOCANOMICS® seamlessly combines dance, fitness, and the energy of Caribbean carnival into energizing workouts & empowering experiences; creating a judgement-free and safe space for students to feel sexy, stay in shape, and build community from the comfort of their homes.

Like Caribbean Carnival, Socanomics is empowering, healing, and liberating! For that reason, Socanomics has become a lifestyle movement that inspires our growing #SocanomicsTribe, to keep moving and live fully through these challenging times and beyond!

 

 

WHAT WE OFFER:

The SOCANOMICS® virtual experience offers a menu of both on-demand and subscription based classes, taught by professional dancers and super star fitness trainers. Our classes are designed for all level movers and empowers students to channel their confidence and self-expression through movement:

+ Socanomics: This our Signature Dance Cardio Workout

+ Carnival Body: This is our Signature Sculpt Class

+ Yoga & Soca: Recovery based Vinyasa Yoga with breath work

+ Grown & Groovy: Low-impact self-love movement

We are now offering SOCANOMICS® pop-up experiences in select cities throughout the United States. As the world continues to open safely, our goal is to tour these experiences internationally!

 

 

 

MEET THE FOUNDER:

Selena Watkins is a world-touring professional dancer, movement director, fitness entrepreneur, and the Founder & CEO of SOCANOMICS®.  A leading force in both the entertainment and fitness industries, her credits include but not limited to performing with Shakira for the Super Bowl LIV Halftime Show, Nicki Minaj World Tour, Beyonce's Black is King, Trainwreck the Movie, and the NBA Brooklynettes. 

Her career began after graduating Magna Cum Laude from Rutgers University with a BFA degree in both Journalism and Dance.  Selena was crowned, Miss Black New York and later won Miss Black USA 2012. Leveraging this title, she dedicated the following years to public service as a motivational speaker and national ambassador for Heart Health. Selena then began honing her skills as a fitness instructor at Soulcycle, and was named "Women’s Health Magazine’s Next Fitness Star," in 2016.  Through these experiences, Selena recognized a consistent lack of diversity in fitness spaces, inspiring her to use her platform to create a huge shift in the industry.

"I have noticed the lack of women of color in fitness spaces throughout my career and I am proud to be a part of a movement that is making a shift happen. My combined career experience in fitness and entertainment, in addition to being a 1st generation West-Indian American influenced me to embed Caribbean Culture into all that I do.  Across the globe, black women are underrepresented in wellness. My purpose is to be a part of the disruptive innovation that allows them to be seen and celebrated."

 

 

GROWING SOCANOMICS:

Prior to the covid-19 pandemic, Socanomics operated out of fitness boutiques and brick and mortar studios. Once they all closed down, Socanomics was also out of a home. In an effort to help people to stay in shape, Selena dedicated herself to teaching SOCANOMICS® virtually on instagram live, offering donation based workouts to a growing international student base.

Due to this growing demand, we built our own virtual platform, SOCANOMICS.COM, converting our social media following into a loyal community of paying subscribers. We have since been featured on The Doctors TV, collaborated with brands such as Motown Records, Curly Girl Collective, Travel Noire and Black Enterprise, and most recently won Women's Health Magazine 2021 Fit Tech Award for Best "Empowering Dance Parties."

Beyond these accolades, our most important accomplishment has been fostering the personal growth and transformation of our students and instructors. From weight loss to economics sustainability, SOCANOMICS® has truly made a major impact in the lives of our community and our organization. This has been a beautiful journey and we're excited to see where the next steps take us!

 

 

 

WHY CROWDFUNDING: 

As the fitness industry evolves, it is important that women of color own our intellectual property, take leadership, and create opportunities to impact. We are crowdfunding to scale our business as a community, as we work toward becoming a global leader in the fitness-technology industry. Our chief objectives are as follows: 

+ Develop the SOCANOMICS® mobile app

+ Expand our roster of Master Instructors 

+ Increase our class offerings

Global accessibility is our main Goal. Currently our biggest challenge is meeting the demand for our live virtual classes in various time zones across the world. We believe that scaling our technology, our instructors, and our class offerings will grow and retain the SOCANOMICS® community tenfold. 

 

 

 

HOW DOES OUR SOLUTION IMPACT THE COMMUNITY?

Over the past year, people all over the world have become more self-aware of the importance of living a healthy lifestyle.  As people have adapted to spending more time at home, there’s been increased demand for digital wellness offerings that they can enjoy without leaving the house. We have been the solution for thousands of students world wide throughout the Pandemic, and we are committed to scaling our programs so that we can continue to operate in both virtual and in-person spaces at the highest level. 

SOCANOMICS® is designed for and by women of culture. Like Caribbean Carnival, it is a place where everyone of all races can come and experience authentic culture. We open our doors for students to exist as they are, so that they can be empowered, build community and make meaningful connections with one another.  SOCANOMICS® exists to serve our students around the world, supporting the improvement and sustainability of their mental, physical and emotional health. 

 

 

 

JOIN THE TRIBE!

We want to thank you for believing in the vision and purpose of SOCANOMICS. Your support will ensure that we have the necessary tools and infrastructure to exponentially grow our community over the next year. We believe that finding patrons and partners who share our values will be the most integral part of our future growth and success. The global expansion of Socanomics will be unlike anything that we have seen in fitness, and we’re eager to bring you along for this incredible journey! Share our campaign through your social networks and visit us on SOCANOMICS.COM to officially Join the Tribe! We appreciate your contributions and support!

 

THANK YOU!

 

The Campaign FAQs

Why crowdfunding?

Well, women-owned business self-fund for far too long compared to male-owned business. And Black founders don’t receive the same investor capital as the counterparts.

 

What will you do with this money?

We are seeking funding to scale our business and work toward becoming a global destination for online workouts that are enriched with culture.

This investment will allow us to increase our class offerings and expand our roster of instructors in order to satisfy our international and rapidly growing student base. We’ll also be able to provide each of our instructors with high quality and portable audio and visual equipment so that, not only not students take class from anywhere in the world, but our instructors will be able teach remotely from anywhere in the world as well.

As a technology based fitness platform this grant will catalyze the development our mobile app so that we can ensure that our members receive the most efficient and high-quality user experience.

 

I've donated! How do I get my rewards?

Tell us your size, mailing info and we'll confirm your shipping details via email.

 

How do I take my classes?

Make an account on www.socanomics.com. We'll load your account with all the classes from your rewards.

 

What should I expect?

High Energy & Fun. Our signature workout is Dance Fitness and the energy of Caribbean Carnival wrapped into an energizing workout & empowering experience! You will burn up to 1,000 calories, build endurance, and tone your body.

Oh yeah, you're going to sweat!

 

I'm a beginner, Actually I don't even know how to dance? Can I take class?

All of our classes are open-level. Come as you are. We will teach you and guide you.  It is the perfect atmosphere for letting loose- a judgement-free and safe space to feel sexy, stay in shape, and build community.

 

Where do I Take Virtual Classes?

They are on Zoom! You can watch via your phone, laptop or airplay to your TV. Like Caribbean Carnival, Socanomics is all about the Live Experience.  It is empowering, it is healing and it is fun! Our virtual classes give you that, from the courtesy of your home!

 

What is Socanomics?

SOCANOMICS® is an international dance-fitness workout inspired by Caribbean Carnival and fueled by Soca Music.  Our mission is to heal, elevate, and unite our community through wellness and culture. We offer virtual classes, on-demand workouts, and live in-person events!

Heidi Moseson
07/07/2021
Join The Tribe!
$150
Rutgers Alum
06/18/2021
Monetary Contribution
$3,000
Visa
06/15/2021
Monetary Contribution
$10,000
Monetary Contribution

Just wanna show love and support the tribe? Gift whatever you can. Your contribution helps us continue to empowering our global village!

2 Supporters
Select this reward
20.00 USD
Two Socanomics Classes

Special Value (hop into two virtual Socanomics classes for $10 off)

0 Supporters
Select this reward
30.00 USD
Carnival Body Resistance Band

Spice up your workout routine! Choose Between our 2 color options: Pineapple Pump or Paint & Powder

0 Supporters
Select this reward
40.00 USD
Socanomics Beanie

All Winter Long. Rock it!

0 Supporters
Select this reward
50.00 USD
Soca Baby

Socanomics is for the whole family. Give this to your Soca baby so they can feel the vibes too!

0 Supporters
Select this reward
60.00 USD
Socanomics Pet Bandana

Dress your Pup in the cutest little bandana while reppin for the tribe. Limited Supply

0 Supporters
Select this reward
70.00 USD
Unisex T-shirt plus 1x Socanomics class

Hop into one of our Live Virtual Classes AND get this cool Socanomics T-shirt!

0 Supporters
Select this reward
80.00 USD
Large Tote Bag plus 2x Socanomics

We are in love with this Signature Tote! It is such a showstopper on the street. A piece that gets everyone talking about Socanomics. 

Get this bag plus 2 virtual Socanomics classes. 

0 Supporters
Select this reward
90.00 USD
Ten Class Package

Unique one of kind opportunity to get a 10-Class Package. Available only on our crowdfund campaign. This is valued at $150. 

0 Supporters
Select this reward
100.00 USD
Social Media & Newsletter Shout Out

We will give you a special shout out on our social channels and our weekly newsletter. This is a note expressing our endless gratitude for your support while celebrating you publicly. 

0 Supporters
Select this reward
120.00 USD
Unisex Hoodie plus 5-Class Package

We love this limited Socanomics Hoodie. Cop this plus join us for FIVE classes!

0 Supporters
Select this reward
150.00 USD
JOIN THE TRIBE!

One FREE month of Socanomics. This includes unlimited virtual classes and all-access to our full ON-DEMAND LIBRARY.

So take class live or watch playback anytime, anywhere. Workout with us, on your time!

Get all this plus we'll send you our signature Socanomics Towel & Carnival Body Resistance Band, to take your workouts up a notch. More Fun! and More Challenge! 

1 Supporter
Select this reward
200.00 USD
Crop Sweatshirt plus 10-Class Pack

This is the cutest & coziest cropped sweatshirt we've ever worn. You'll receive one of these in addition to a package of Ten Socanomics Classes! Such an amazing value. 

0 Supporters
Select this reward
250.00 USD
Swimsuit & Beach Towel PLUS On-Demand

So much value! A Socanomics Custom One-Piece Swimsuit and Extra Large Beach Towel for you Beach Day! PLUS One Week Access to our Full On-Demand Library. Perfect for your beach vacation getaway!

Show your support by contributing $250 to receive access to  Limited set of Merch

(Choose from our large color palette: black, white, light blue, royal blue, orange, red, yellow, pink, mint green, fuscia, wine red,  and more)

0 Supporters
Select this reward
500.00 USD
Virtual Personal Training Sessions

That's Right! One on on Fitness Training with Selena Watkins, NASM certified trainer, movement coach, fitness instructor and Socanomics Founder.  These 5 sessions include a consultation and your goal targeted PT. 

0 Supporters
Select this reward
1,000.00 USD
Socanomics Immersive Experience

Get the virtual Socanomics experience all to yourself, curated especially for you and your exclusive crew!

We'll bring a 1.5-hour private Socanomics class to you and up to 15 people.

Choose from Socanomics, Carnival Body, Yoga & Soca or all three! Personalize your event with music preferences, costumes, hydration of choice and more! You and your posse can bring the carnival energy right to your home!

0 Supporters
Select this reward
2,000.00 USD
LIFETIME Member Package

Gain Lifetime Membership to our Online Community. You’ll be granted All-Access to the unlimited monthly membership for life! Sign up for classes whenever you’d like and have access to our on-demand library. You'll also receive exclusive pre-invites and VIP ACCESS to future events!

0 Supporters
Select this reward
3,500.00 USD
Social Media Partnership Opportunity

Let’s partner to create organic content that will appear on Socanomics IG story and feed plus Facebook.

A few details:

  • 3-5 IG stories; a mix of self shot photos and video clips that are on-brand with our messaging
  • handshaking with an end card swiping up to your brand/product page. This will also be saved in our Highlights for 30 day
  • One static post on our handle (using some of the above assets or aligning with the same topic), tagging your brand as partners
0 Supporters
Select this reward
5,000.00 USD
Become a Brand Partner

Partner with Socanomics for our Live Events and 2021 Tour! We are looking to activate you as one of our Sponsors and would love for you to join the fun. 

Donating $5k grants you: 

  • Product Placement
  • Live Promo
  • Social Media Roll Out
  • Share Marketing Materials at Pop-Up Experience

(est value ($8,000)

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just wanna show love and support the tribe? Gift whatever you can. Your contribution helps us continue to empowering our global village!

2 Supporters
Select this reward
20.00 USD
Two Socanomics Classes

Special Value (hop into two virtual Socanomics classes for $10 off)

0 Supporters
Select this reward
30.00 USD
Carnival Body Resistance Band

Spice up your workout routine! Choose Between our 2 color options: Pineapple Pump or Paint & Powder

0 Supporters
Select this reward
40.00 USD
Socanomics Beanie

All Winter Long. Rock it!

0 Supporters
Select this reward
50.00 USD
Soca Baby

Socanomics is for the whole family. Give this to your Soca baby so they can feel the vibes too!

0 Supporters
Select this reward
60.00 USD
Socanomics Pet Bandana

Dress your Pup in the cutest little bandana while reppin for the tribe. Limited Supply

0 Supporters
Select this reward
70.00 USD
Unisex T-shirt plus 1x Socanomics class

Hop into one of our Live Virtual Classes AND get this cool Socanomics T-shirt!

0 Supporters
Select this reward
80.00 USD
Large Tote Bag plus 2x Socanomics

We are in love with this Signature Tote! It is such a showstopper on the street. A piece that gets everyone talking about Socanomics. 

Get this bag plus 2 virtual Socanomics classes. 

0 Supporters
Select this reward
90.00 USD
Ten Class Package

Unique one of kind opportunity to get a 10-Class Package. Available only on our crowdfund campaign. This is valued at $150. 

0 Supporters
Select this reward
100.00 USD
Social Media & Newsletter Shout Out

We will give you a special shout out on our social channels and our weekly newsletter. This is a note expressing our endless gratitude for your support while celebrating you publicly. 

0 Supporters
Select this reward
120.00 USD
Unisex Hoodie plus 5-Class Package

We love this limited Socanomics Hoodie. Cop this plus join us for FIVE classes!

0 Supporters
Select this reward
150.00 USD
JOIN THE TRIBE!

One FREE month of Socanomics. This includes unlimited virtual classes and all-access to our full ON-DEMAND LIBRARY.

So take class live or watch playback anytime, anywhere. Workout with us, on your time!

Get all this plus we'll send you our signature Socanomics Towel & Carnival Body Resistance Band, to take your workouts up a notch. More Fun! and More Challenge! 

1 Supporter
Select this reward
200.00 USD
Crop Sweatshirt plus 10-Class Pack

This is the cutest & coziest cropped sweatshirt we've ever worn. You'll receive one of these in addition to a package of Ten Socanomics Classes! Such an amazing value. 

0 Supporters
Select this reward
250.00 USD
Swimsuit & Beach Towel PLUS On-Demand

So much value! A Socanomics Custom One-Piece Swimsuit and Extra Large Beach Towel for you Beach Day! PLUS One Week Access to our Full On-Demand Library. Perfect for your beach vacation getaway!

Show your support by contributing $250 to receive access to  Limited set of Merch

(Choose from our large color palette: black, white, light blue, royal blue, orange, red, yellow, pink, mint green, fuscia, wine red,  and more)

0 Supporters
Select this reward
500.00 USD
Virtual Personal Training Sessions

That's Right! One on on Fitness Training with Selena Watkins, NASM certified trainer, movement coach, fitness instructor and Socanomics Founder.  These 5 sessions include a consultation and your goal targeted PT. 

0 Supporters
Select this reward
1,000.00 USD
Socanomics Immersive Experience

Get the virtual Socanomics experience all to yourself, curated especially for you and your exclusive crew!

We'll bring a 1.5-hour private Socanomics class to you and up to 15 people.

Choose from Socanomics, Carnival Body, Yoga & Soca or all three! Personalize your event with music preferences, costumes, hydration of choice and more! You and your posse can bring the carnival energy right to your home!

0 Supporters
Select this reward
2,000.00 USD
LIFETIME Member Package

Gain Lifetime Membership to our Online Community. You’ll be granted All-Access to the unlimited monthly membership for life! Sign up for classes whenever you’d like and have access to our on-demand library. You'll also receive exclusive pre-invites and VIP ACCESS to future events!

0 Supporters
Select this reward
3,500.00 USD
Social Media Partnership Opportunity

Let’s partner to create organic content that will appear on Socanomics IG story and feed plus Facebook.

A few details:

  • 3-5 IG stories; a mix of self shot photos and video clips that are on-brand with our messaging
  • handshaking with an end card swiping up to your brand/product page. This will also be saved in our Highlights for 30 day
  • One static post on our handle (using some of the above assets or aligning with the same topic), tagging your brand as partners
0 Supporters
Select this reward
5,000.00 USD
Become a Brand Partner

Partner with Socanomics for our Live Events and 2021 Tour! We are looking to activate you as one of our Sponsors and would love for you to join the fun. 

Donating $5k grants you: 

  • Product Placement
  • Live Promo
  • Social Media Roll Out
  • Share Marketing Materials at Pop-Up Experience

(est value ($8,000)

0 Supporters
Select this reward