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Socanomics: Join The Tribe!

A new dance fitness craze on the cutting edge, changing lives one waistline at a time.

$21,105
pledged of$50,000 goal
14
21Days Left
Fund it
Campaign Ends on November 15, 2021

Project Description

 

SOCANOMICS® is a dance-fitness workout & platform inspired by Caribbean Carnival and fueled by Soca Music.  Our mission is to heal, elevate, and unite our community through wellness and culture. We offer virtual classes, on-demand, and live experiences through our platform socanomics.com.  This fitness method is for women of all ages and has helped shape women of color particularly, to build confidence and self-esteem in the way they look and feel!

 

 

OUR STORY:

What began as a pop-up signature workout, transformed into a virtual-fitness experience as a result of helping people maintain their physical and mental health during the Covid-19 pandemic. 

SOCANOMICS® seamlessly combines dance, fitness, and the energy of Caribbean carnival into energizing workouts & empowering experiences; creating a judgement-free and safe space for students to feel sexy, stay in shape, and build community from the comfort of their homes. Like Caribbean Carnival, Socanomics is empowering, healing, and liberating! 

The SOCANOMICS® virtual experience offers a menu of both on-demand and subscription based classes, taught by professional dancers and super star fitness trainers. Our classes are designed for all level movers and empowers students to channel their confidence and self-expression through movement.

 

 

GROWING THROUGH A PANDEMIC:

Prior to the covid-19 pandemic, Socanomics operated out of fitness boutiques and brick and mortar studios. Once they all closed down, Socanomics was also out of a home. In an effort to help people to stay in shape, Selena dedicated herself to teaching SOCANOMICS® virtually on instagram live, offering donation based workouts to a growing international student base.

Due to this growing demand, we built our own virtual platform to convert our social media following into a loyal members. We have since been featured on The Doctors TV, collaborated with brands such as Motown Records, Curly Girl Collective, Travel Noire and Black Enterprise, and most recently won Women's Health Magazine 2021 Fit Tech Award for Best "Empowering Dance Parties."

Beyond these accolades, our most important accomplishment has been fostering the personal growth and transformation of our students and instructors. From weight loss to economics sustainability, SOCANOMICS® has truly made a major impact in the lives of our community and our organization. This has been a beautiful journey and we're excited to see where the next steps take us! Now that venues have opened back up, we've taken the Socanomics dance fitness experience to a higher level - up close and personal to cities across the United States and around the world!

 

 

WHY CROWDFUNDING: 

As the fitness industry evolves, it is important that women of color own our intellectual property, take leadership, and create opportunities to impact. We are crowdfunding to scale our business as a community, as we work toward becoming a global leader in the fitness-technology industry. With a constant demand for both live and virtual experiences, our chief objective is to expand our organization by:

+ Growing our Instructor Team

+ Increase our class offerings 

+ Develop our own mobile application

Global accessibility is our main Goal. Currently our biggest challenge is meeting the demand for our live virtual classes in various time zones across the world. We believe that scaling our technology, our instructors, and our class offerings will grow and retain the SOCANOMICS® community tenfold. Our one year vision for Socanomics is both exciting and executable! Our goal is to Reach 100,000 followers, 10,000 members, and 1,000 subscribers by Q4, 2022.  

 

MEET THE FOUNDER:

Selena Watkins is the Founder/CEO of Socanomics, with high credentials as a professional dancer, notable health and fitness trainer, and winner of Miss Black USA 2012. She has changed lives by bringing dance, fitness, and fun virtually to the homes of many during the pandemic!  A leading force in both the entertainment and fitness, her credits include but not limited to performing with Shakira for the Super Bowl LIV Halftime Show, Nicki Minaj World Tour, Beyonce's Black is King, Trainwreck the Movie, and the NBA Brooklynettes. Her career began after graduating Magna Cum Laude from Rutgers University with a BFA degree in both Journalism and Dance.  She dedicated the following years to public service as a motivational speaker and ambassador for Heart Health. During her time as an instructor at SoulCycle, she was named "Women’s Health Magazine’s Next Fitness Star.  Through these experiences, Selena recognized a consistent lack of diversity in fitness spaces, inspiring her to use her platform to create a huge shift in the industry.

 

 

 

 

HOW DOES OUR SOLUTION IMPACT THE COMMUNITY?

Over the past year, people all over the world have become more self-aware of the importance of living a healthy lifestyle.  As people have adapted to spending more time at home, there’s been increased demand for digital wellness offerings. We have been the solution for thousands of students world wide throughout the pandemic, and we are committed to scaling our programs so that we can continue to operate in both virtual and in-person spaces at the highest level. 

SOCANOMICS® is designed for and by women of culture. Like Caribbean Carnival, it is a place where everyone of all races can come and experience authentic culture. We open our doors for students to exist as they are, so that they can be empowered, build community and make meaningful connections with one another.  SOCANOMICS® exists to serve our students around the world, supporting the improvement and sustainability of their mental, physical and emotional health. 

 

 

JOIN THE TRIBE!

We want to thank you for believing in the vision and purpose of SOCANOMICS. Your support will ensure that we have the necessary tools and infrastructure to exponentially grow our community over the next year. We believe that finding patrons and partners who share our values will be the most integral part of our future growth and success. The global expansion of Socanomics will be unlike anything that we have seen in fitness, and we’re eager to bring you along for this incredible journey! Share our campaign through your social networks and visit us on SOCANOMICS.COM to officially Join the Tribe! We appreciate your contributions and support!

 

THANK YOU!

The Campaign FAQs

Why crowdfunding?

Well, women-owned business self-fund for far too long compared to male-owned business. And Black founders don’t receive the same investor capital as the counterparts.

 

What will you do with this money?

We are seeking funding to scale our business and work toward becoming a global destination for online workouts that are enriched with culture.

This investment will allow us to increase our class offerings and expand our roster of instructors in order to satisfy our international and rapidly growing student base. We’ll also be able to provide each of our instructors with high quality and portable audio and visual equipment so that, not only not students take class from anywhere in the world, but our instructors will be able teach remotely from anywhere in the world as well.

As a technology based fitness platform this grant will catalyze the development our mobile app so that we can ensure that our members receive the most efficient and high-quality user experience.

 

I've donated! How do I get my rewards?

Tell us your size, mailing info and we'll confirm your shipping details via email.

 

How do I take my classes?

Make an account on www.socanomics.com. We'll load your account with all the classes from your rewards.

 

What should I expect?

High Energy & Fun. Our signature workout is Dance Fitness and the energy of Caribbean Carnival wrapped into an energizing workout & empowering experience! You will burn up to 1,000 calories, build endurance, and tone your body.

Oh yeah, you're going to sweat!

 

I'm a beginner, Actually I don't even know how to dance? Can I take class?

All of our classes are open-level. Come as you are. We will teach you and guide you.  It is the perfect atmosphere for letting loose- a judgement-free and safe space to feel sexy, stay in shape, and build community.

 

Where do I Take Virtual Classes?

They are on Zoom! You can watch via your phone, laptop or airplay to your TV. Like Caribbean Carnival, Socanomics is all about the Live Experience.  It is empowering, it is healing and it is fun! Our virtual classes give you that, from the courtesy of your home!

 

What is Socanomics?

SOCANOMICS® is an international dance-fitness workout inspired by Caribbean Carnival and fueled by Soca Music.  Our mission is to heal, elevate, and unite our community through wellness and culture. We offer virtual classes, on-demand workouts, and live in-person events!

Cherun Collins Doyling
10/09/2021
Monetary Contribution
$100
BrainyAce
10/06/2021
LIFETIME Member Package
$2,000
Hazel James
09/19/2021
JOIN THE TRIBE!
$150
Taylor Calloway
09/16/2021
Unisex Hoodie plus 5-Class Package
$125
09/03/2021
JOIN THE TRIBE!
$150
Tracey Raftery
09/01/2021
Ten Class Package
$90
08/20/2021
Two Socanomics Classes
$20
08/18/2021
Monetary Contribution
$5,000
Simone Gbolo
08/14/2021
Carnival Body Resistance Band
$30
Nacola Alexander
08/14/2021
Crop Sweatshirt plus 10-Class Pack
$200
Monetary Contribution

Just wanna show love and support the tribe? 

  • Give what you can. Every donation counts and we thank you for your contribution! Rewards will be revealed and distributed to those who fall into the categories
  • Select this Reward to enter your own amount
4 Supporters
Select this reward
20.00 USD
Two Socanomics Classes

As a special thank you for your donation, you will receive Two virtual Socanomics classes.

  • Get $10 off
1 Supporter
Select this reward
40.00 USD
Soca Baby

Socanomics is for the whole family. Give this to your Soca baby so they can feel the vibes too!

0 Supporters
Select this reward
50.00 USD
Carnival Body Band & Workout

Spice up your workout routine! Choose Between our 2 color options:

  • Pineapple Pump
  • Paint & Powder
  • Plus 1 Carnival Body Class
1 Supporter
Select this reward
75.00 USD
Socanomics Tank + 5 Class Package

This donation provides you with discounted classes plus apparel!

  • Colorful racerback tank 
  • Five Class Package 

 

0 Supporters
Select this reward
80.00 USD
Large Tote Bag + 2 Socanomics Classes

We are in love with this Signature Tote! It is such a showstopper on the street. A piece that gets everyone talking about Socanomics. 

  • Tote Bag
  •  2 virtual Socanomics classes. 
0 Supporters
Select this reward
90.00 USD
Ten Class Package

Unique one of kind opportunity to get a 10-Class Package. Available only on our crowdfund campaign. This is valued at $150. 

2 Supporters
Select this reward
100.00 USD
Social Media & Newsletter Shout Out

By giving this amount, you're creating visibility to the Socanomics Global Tribe!

  • We will give you a special shout out on our social channels and our email newsletter. This is a note expressing our endless gratitude for your support while celebrating you publicly. 
0 Supporters
Select this reward
125.00 USD
Unisex Hoodie plus 5-Class Package

We love this limited Socanomics Hoodie. Cop this plus join us for FIVE classes!

1 Supporter
Select this reward
150.00 USD
JOIN THE TRIBE!
  • One FREE month of Socanomics.
  • Unlimited virtual classes
  • All-access to our full ON-DEMAND LIBRARY.
  • Signature Socanomics Towel
  • Carnival Body Resistance Band
3 Supporters
Select this reward
200.00 USD
Crop Sweatshirt plus 10-Class Pack

This is the cutest & coziest cropped sweatshirt we've ever worn. You'll receive one of these in addition to a package of Ten Socanomics Classes! Such an amazing value. 

1 Supporter
Select this reward
300.00 USD
Beach Bundle PLUS On-Demand

By giving this amount, you get a bundle of products perfect for your beach vacation getaway!:

  • Socanomics One-Piece Swimsuit
  • Extra Large Beach Towel
  • One Month Access to our Full On-Demand Library.

 

(tell us your size, color and mailing address

0 Supporters
Select this reward
500.00 USD
Private Virtual Experience

Get the virtual Socanomics experience curated especially for you and your exclusive crew!

  • 1.5-hour private Socanomics class to you and up to 15 people.
  • Choose from Socanomics, Carnival Body, or Yoga & Soca
  • You and your posse can bring the energy of Carnival right to your home!
0 Supporters
Select this reward
2,000.00 USD
LIFETIME Member Package

Gain Lifetime Membership to our Online Community.

  • All-Access Membership 
  • All-access to On-demand library
  • Be the first on our Beta App
  • Exclusive pre-invites
  • VIP ACCESS to future events!
1 Supporter
Select this reward

Rewards

Monetary Contribution

Just wanna show love and support the tribe? 

  • Give what you can. Every donation counts and we thank you for your contribution! Rewards will be revealed and distributed to those who fall into the categories
  • Select this Reward to enter your own amount
4 Supporters
Select this reward
20.00 USD
Two Socanomics Classes

As a special thank you for your donation, you will receive Two virtual Socanomics classes.

  • Get $10 off
1 Supporter
Select this reward
40.00 USD
Soca Baby

Socanomics is for the whole family. Give this to your Soca baby so they can feel the vibes too!

0 Supporters
Select this reward
50.00 USD
Carnival Body Band & Workout

Spice up your workout routine! Choose Between our 2 color options:

  • Pineapple Pump
  • Paint & Powder
  • Plus 1 Carnival Body Class
1 Supporter
Select this reward
75.00 USD
Socanomics Tank + 5 Class Package

This donation provides you with discounted classes plus apparel!

  • Colorful racerback tank 
  • Five Class Package 

 

0 Supporters
Select this reward
80.00 USD
Large Tote Bag + 2 Socanomics Classes

We are in love with this Signature Tote! It is such a showstopper on the street. A piece that gets everyone talking about Socanomics. 

  • Tote Bag
  •  2 virtual Socanomics classes. 
0 Supporters
Select this reward
90.00 USD
Ten Class Package

Unique one of kind opportunity to get a 10-Class Package. Available only on our crowdfund campaign. This is valued at $150. 

2 Supporters
Select this reward
100.00 USD
Social Media & Newsletter Shout Out

By giving this amount, you're creating visibility to the Socanomics Global Tribe!

  • We will give you a special shout out on our social channels and our email newsletter. This is a note expressing our endless gratitude for your support while celebrating you publicly. 
0 Supporters
Select this reward
125.00 USD
Unisex Hoodie plus 5-Class Package

We love this limited Socanomics Hoodie. Cop this plus join us for FIVE classes!

1 Supporter
Select this reward
150.00 USD
JOIN THE TRIBE!
  • One FREE month of Socanomics.
  • Unlimited virtual classes
  • All-access to our full ON-DEMAND LIBRARY.
  • Signature Socanomics Towel
  • Carnival Body Resistance Band
3 Supporters
Select this reward
200.00 USD
Crop Sweatshirt plus 10-Class Pack

This is the cutest & coziest cropped sweatshirt we've ever worn. You'll receive one of these in addition to a package of Ten Socanomics Classes! Such an amazing value. 

1 Supporter
Select this reward
300.00 USD
Beach Bundle PLUS On-Demand

By giving this amount, you get a bundle of products perfect for your beach vacation getaway!:

  • Socanomics One-Piece Swimsuit
  • Extra Large Beach Towel
  • One Month Access to our Full On-Demand Library.

 

(tell us your size, color and mailing address

0 Supporters
Select this reward
500.00 USD
Private Virtual Experience

Get the virtual Socanomics experience curated especially for you and your exclusive crew!

  • 1.5-hour private Socanomics class to you and up to 15 people.
  • Choose from Socanomics, Carnival Body, or Yoga & Soca
  • You and your posse can bring the energy of Carnival right to your home!
0 Supporters
Select this reward
2,000.00 USD
LIFETIME Member Package

Gain Lifetime Membership to our Online Community.

  • All-Access Membership 
  • All-access to On-demand library
  • Be the first on our Beta App
  • Exclusive pre-invites
  • VIP ACCESS to future events!
1 Supporter
Select this reward