HEALTH HAS RECENTLY BECOME THE PRIORITY.
This pandemic has illuminated a true need for people to fortify their immune systems and overall well-being.
Recent times have thrown many businesses for a loop.
WE ARE NO EXCEPTION.
Open a communal soak and sauna spa in a COVID world? NO WAY!
How about one that offers completely private experiences?
YES! THAT'S IT! In fact, it is incredibly desirable and very much in demand.
With that insight, we have adapted to the current circumstances and the foreseeable future by majorly overhauling our menu of services.
Now, we are moving the new model forward from concept to design, and then construction!
Self-care is often seen as a luxury or an afterthought in a culture that is overworked, under-resourced, and wellness deficient.
PEOPLE WANT AND NEED LOCAL ACCESSIBLE HEALTH AND WELLNESS OPTIONS TO TAKE RADICAL RESPONSIBILITY FOR THEIR SELF-CARE.
People want to reduce stress and tension, restore their sense of connection and well-being, and ultimately increase their health, vitality and resilience. Yet, they are grossly underserved by an inadequate healthcare system and limited commercial options.
Get the self-care YOU want.
Give SOAK the funding it needs.
WE ARE MORE COMMITTED THAN EVER TO BRINGING THIS VISION TO LIFE IN BOULDER, AND WE NEED YOUR HELP!
Your contribution helps regain the traction and momentum we need to get doors open sooner.
CHOOSE FROM A SELECT MENU OF PRIVATE SPA SUITES.
Soak, sauna, and salt therapy services can be utilized stand-alone, or in combination for a more self-directed experience.
SOAK + SAUNA
saltwater soaking tub | Finnish-style sauna
saltwater soaking tub | MASSAGING waterfall feature
SALT + SAUNA
low-EMF infrared sauna | halogenerator | copper cooling basiN
(optional PRE-TREATMENT foot soak)
saltwater soaking tub | Finnish-style sauna | cold plunge
THE RIGHT IDEA AT THE RIGHT TIME.
SOAKBOULDER is in a crucible moment after having hit THE BIG PAUSE BUTTON at the onset of the pandemic to re-assess the business and its capacity to succeed.
It quickly became clear that the previous version of SOAK would not fly in a post-COVID world due to the changing landscape of customer behaviors and expectations, safety requirements, sanitation protocols, and more.
But the SOAK team is tenacious, creative, and adaptable. We recognized that a few critical pivots could enable the business to both survive the current pandemic and weather future waves.
HIGHLIGHTS FROM THE REDESIGN
Research and application of science-informed best practices from worldwide spa industry experts including select folks from the Global Wellness Institute (GWI).
Eliminated communal spaces and adapted business model so that all services are offered via private spa suites.
Modified the floor plan concept to implement changes for up-leveled cleaning, sanitation, and safety protocols.
Learning from the pivotal experience of our sister site, Soak on the Sound, as they renovated for COVID, successfully re-opened, and are now booked solid!
THE GOOD NEWS. These efforts strengthened the business model tremendously, as well as our confidence in SOAKBOULDER's vision and relevance in the marketplace.
THE BAD NEWS. A complete overhaul of our original concept, while accomplished only in a few months, created timeline delays and unanticipated expenses.
THE EFFECTS OF COVID HAVE BEEN MANY, BUT ONE THING STANDS OUT: the U.S. population is immune deficient and vulnerable, lacking adequate protection or treatment. Taking radical self-responsibility for our health is critical for personal and collective well-being.
THE RESULT. The right idea at the right time.
What SOAKBOULDER offers is needed now more than ever.
The health benefits of SOAK | SAUNA | SALT bolster nearly every major body system, supporting immune defense, inflammatory response, respiratory function, cardiovascular health, hormonal balance, and nervous system regulation, to name a few. You could say it’s ”better than an apple a day.”
WHAT WE HEAR MOST OFTEN IS "WHY ISN'T THIS HERE YET?"
If you’ve had that thought, this is your opportunity to get involved in bringing SOAK to Boulder!
Your campaign contribution helps SOAK move the new concept into design and construction, so YOU can enjoy the benefits of SOAK | SAUNA | SALT as soon as possible!
In exchange, you receive a self-care service or product of your choice from the listed rewards provided by SOAK and our sponsors.
SOAKBOULDER UNIQUELY OFFERS SALTWATER SOAKING, SAUNA OPTIONS, AND SALT THERAPY IN A RELAXING SPA SETTING THAT ENCOURAGES RADICAL RESPONSIBILITY FOR SELF-CARE.
EXPERIENCE SELF-EMPOWERED HEALTH AND WELLNESS WITH HYDROTHERMAL BATHING AND HALOTHERAPY AS NATURAL ALTERNATIVES FOR PREVENTATIVE AND RESTORATIVE CARE.
Global wellness is now a $4.5 trillion industry.
The worldwide mineral/thermal bathing market is projected to hit $77 billion by 2022.
The U.S. ranks 14th in mineral/thermal bathing at a $0.6 billion market, so there is tremendous growth potential.
Pre-COVID, out-of-pocket spending on self-care in the U.S. was $2.7 billion annually. Given pandemic consumer spending trends, this number is only going to rise.
SOAKBOULDER is based on an existing model that is open and thriving, even in COVID times.
Our site is tailored to the local Boulder market—accounting for major differences in demographics (climate, population, income and culture)—but is ultimately inspired by the original site and the powerful vision of founder and creatress, Wren Farris.
Six years ago, Soak on the Sound opened its doors in Port Townsend, Washington, and quickly became a highly sought after community asset and the highest grossing business in town.
Working in collaboration with Wren has been of tremendous value. We have drawn from her technical expertise and experience on the ground at the original sister site.
In the midst of the pandemic, we are getting the inside track on how Soak on the Sound is pivoting to ensure guests remain relaxed, health, and happy.
As of now, they are booked solid!
LOCAL MARKET DEMAND.
IN THE LOCAL MARKET AND BEYOND SOAK IS A HIGHLY DESIRED COMMUNITY ASSET, AND DEMAND IS ONLY INCREASING.
BASED ON CENTURIES-OLD WISDOM. PROVEN THROUGH MODERN SCIENCE.
As more data, trends, and insights from scientists and wellness experts emerge around advancing health and resilience, SOAKBOULDER’s relevance in the marketplace is increasingly evident.
PEOPLE WANT AND NEED THIS, NOW MORE THAN EVER.
Vital information has come from recent critical conversations with global experts regarding the proven health benefits of hydrothermal bathing, correlating factors about communities and wellness ratings (immunity and resilience), and current and prior pandemic science.
SOAKBOULDER IS LEVERAGING CURRENT AND PRIOR PANDEMIC DATA STRATEGICALLY.
Current data on market trends of consumer behavior show a recent and significant increase in buying habits towards health and wellness-related products and experiences, and it is projected to outlast the pandemic.
SOAKBOULDER CAN CAPITALIZE ON INCREASING WELLNESS SPENDING TRENDS FOR CURRENT AND FUTURE SUCCESS.
A GOOD INVESTMENT
INSPIRED BY THE SUCCESS OF AN EXISTING AND ONE-OF-A-KIND BUSINESS MODEL
A SOLID AND EXPERIENCED TEAM THAT IS CREATIVE, TENACIOUS, AND ADAPTABLE
PROFIT MARGINS HIGH FOR INDUSTRY AT 15-30% (TYPICALLY 10-15% FOR DAY SPAS)
MEASURABLE MARKET DEMAND—INCREASING STEADILY
BASED ON CENTURIES-OLD WISDOM AND PROVEN THROUGH MODERN SCIENCE
LEVERAGING CURRENT WELLNESS TRENDS ACCELERATED BY THE PANDEMIC
SUPPORTS WOMEN IN BUSINESS
REPLICABLE AND RESILIENT BUSINESS MODEL
PRIMED LOCAL MARKET IN A NATIONALLY RENOWNED WELLNESS HUB (HIGH RECEPTIVITY)
IT'S HIGHLY DESIRED!
IT MAKES PEOPLE FEEL GOOD!
FOUNDERS + TEAM.
ALEXIS VALENTINE, FOUNDER
As a business owner for 10+ years and an organizational design consultant for 15+ years, Alexis has collaborated with leadership in startups + growth-phase organizations in various industries across all sectors to implement effective strategies and systems in the areas of financial management, human resources design, strategic planning, leadership development, marketing, operations and change management.
ALEXIS ON LINKEDIN
CORIN BLANCHARD, FOUNDER
Corin is a bodyworker (Certified Rolfer™) with a private practice in Boulder (9 years). She brings 20 years of leadership experience in HR, operations, contracts, management, strategic partnerships, community mobilization, and program development from the nonprofit and social enterprise sectors.
CORIN ON LINKEDIN
ADVISORS + EXPERTS.
SOAKBOULDER’S INCREDIBLE TEAM OF PROFESSIONALS, PIONEERS, AND POWER HOUSES PROVIDE PRICELESS SUPPORT.
WREN FARRIS. Founder of SOAK HQ + Soak on the Sound.
RODWIN ARCHITECTURE. Design-build firm.
BRADFORD PRODUCTS. Water features and saunas.
TMI AQUATICS. Purification and filtration systems.
HASSAN + CABLES. Legal Firm.
PETER VITALE. City Planning Board. Community Mover/Shaker and Facilitator of Networks.
ANGELA TOPEL. Commercial Real Estate Broker.
ROBYN KNOWLAN + BROOKE JORDAN. Wonder Press Juice.
Plus technical experts and strategic advisors on startups, investing, real estate, marketing, chemistry, interior landscaping, and other awesome topics.
“SOAKBOULDER is a fantastic business concept owned by two intelligent, highly motivated, trustworthy ladies. Most definitely a win-win investment and an opportunity to be a part of something new and exciting!” - Q.P.
“Our family invested in SOAKBOULDER because we recognize the value of self-care. We also believe Boulder is the perfect location and market for SOAK. We totally support this vision and the team behind it: Alexis and Corin!” - B.K. + C.K.
“We are so excited to become members of the SOAK tribe! The business and financial models are sure to provide significant ROI. Alexis and Corin are passionately committed to providing a world-class experience with their newest business venture. It was a no-brainer to become involved with SOAK!” - J.V. + S.V.
“I am excited about your plan and the prospect of having a place to soak in Boulder. It would be a dream come true.” - C.C.
“I stumbled upon your website, thinking there has got to be a bathhouse in/near Boulder but never have found one. I'm looking forward to visiting when you open, and I'll be sending all sorts of clients your way.” - J.M.
“I absolutely love balneotherapy/hydrotherapy and often recommend these therapies to patients. Please let me know if there is any way I can support your business. I am very excited for you and for the Boulder community!” - S.C.