Welcome! SOAKBOULDER has teamed up with some amazing sponsors to bring you this campaign.
Read on for more information about us or feel free to start perusing the awesome self-care rewards we are excited to be offering.
We uniquely offer saltwater soaking, sauna options, and salt therapy in a relaxing spa setting that encourages radical responsibility for self-care.
[saltwater soaking tub + Finnish-style sauna]
[saltwater soaking tub + waterfall feature]
[low EMF infrared sauna + halogenerator + copper cooling basin]
(foot soak add-on available)
[saltwater soaking tub + Finnish-style sauna + cold plunge]
Hydrothermal bathing (soak and sauna) and halotherapy (salt therapy) can be utilized stand alone or in combination, allowing guests to personalize a self-directed experience from a menu of private spa suite services.
These services pack a plethora of potential health benefits as they target the main functions of the major body systems responsible for overall health.
Recognizing that health is a result of instilling self-care practices in our daily lives, YOU are invited to experience self-empowered health at SOAKBOULDER.
When self-care is central, it benefits individual wellness and helps build a healthier, happier community.
We envision a healthier, happier world where self-care is central.
People want to reduce stress, restore their health, and increase their vitality, yet are grossly underserved by an inadequate healthcare system and limited commercial options. Self-care is often seen as a luxury or is an after-thought in a culture that is overworked, under-resourced, and wellness deficient.
As COVID-19 arrived on scene, health became everyone’s absolute priority. However, as no adequate treatment yet exists, this pandemic has illuminated a true need for people to fortify their own immune systems and overall health.
Instead of continuing to buy into the notion that true wellness comes from outside of themselves, people want and need local, accessible options to take radical responsibility for their own health and well-being.
SOAKBOULDER provides a pathway to experiencing self-empowered health through hydrothermal bathing (soak + sauna) and salt therapy services as natural alternatives for preventative and restorative care.
SOAKBOULDER is in a crucible moment coming off of the onset of a pandemic. We have a building, we almost submitted for construction permits, and then had to hit the big pause button.
We literally had to redesign the entire business in four months. This created timeline delays and unanticipated expenses. It also strengthened the business tremendously, as well as the team's resolve and confidence in SOAKBOULDER's vision and relevance in the marketplace.
We are ready to build and accelerate the timeline to doors open!
While the landlord has been generous, the clock is ticking. We need swift support and an influx of resources to ensure we meet lease obligations and start swinging hammers as soon as possible.
To accomplish this, we need YOU!
When you invest, you get a reward. Your contribution also benefits 1-3 small businesses. Check out the incredible offers from SOAKBOULDER and other sponsors—or simply make a gift to SOAK of any amount by selecting the Monetary Contribution reward.
Thank you in advance; your support is critical for SOAK's success!
*See FAQs for more about why SOAK is crowdfunding and why we chose iFundWomen.
SOAKBOULDER’s local market consists of the 4.5 million residents that call Colorado’s Front Range home, as well as 85 million annual visitors to the state.
Global wellness is now a $4.5 trillion industry.
The worldwide mineral/thermal bathing market is projected to hit $77 billion by 2022.
The U.S. ranks 14th in mineral/thermal bathing at a $0.6 billion market, so there is tremendous growth potential.
Pre-COVID, out-of-pocket spending on self-care in the U.S. was $2.7 billion annually. Given pandemic consumer spending trends, this number is only going to rise.
The Pearl Street Mall, a hub for tourists and Boulderites alike that is adjacent to SOAKBOULDER’s downtown site, boasts foot traffic of 1.5 million people per year.
SOAKBOULDER is based on the proven model of SOAK on the Sound in Port Townsend, Washington—drawing from the business model, technical expertise, service offerings, usage rates, and operations. Founder, Wren Farris, opened her business 6 years ago, and it became the highest grossing business in town.
Working in collaboration with Wren has been of tremendous value. In the midst of the pandemic, we are learning from and leveraging the original site’s journey and experience reopening while COVID continues.
SOAKBOULDER has adapted the prototype to address a local market of active, wellness-oriented folks and avid hot springs users, and accounts for major differences in climate, population, income and culture.
In the local market and beyond, SOAK is a highly desired community asset, and that demand is only increasing.
300+ respondents to initial market survey (2017)
400+ services sold via presale campaign pilot (2018-2019)
1,000+ direct name searches on Google (May-July 2020)
2,500+/mo Google searches for Boulder + hot springs (2019)
4,200+ hits on SOAKBOULDER via Google (past 3 months)
As more data, trends, and insights from scientists and wellness experts emerge around advancing health and resilience, SOAKBOULDER’s place in the market is increasingly evident.
People want and need this, now more than ever.
Vital information has come from recent critical conversations with global experts regarding the proven health benefits of hydrothermal bathing, correlating factors about communities and wellness ratings (immunity and resilience), and current and prior pandemic science.
SOAKBOULDER is leveraging this data strategically.
Current data on market trends of consumer behavior show a recent and significant increase in buying habits towards wellness-related products and experiences, and it is projected to outlast the pandemic as part of the next normal.
SOAKBOULDER can capitalize on this for current and future success.
Based on a proven existing business model
Solid, resilient, and competent team
Profit margins high for industry at 15-30% (typically 10-15% for day spas)
Measurable market demand, projected to increase steadily
Health-boosting services based in centuries-old global wellness practices
Proven through modern science
Capitalize on current wellness trends accelerated by the pandemic
Supports women in business
Reinforces self-care as central and foundational for individuals and communities
Provide natural alternative to Western medicine for preventative and restorative care
Replicable and resilient business model
Boulder is a primed market and nationally renowned wellness hub (high receptivity)
It's highly desired!
It makes people feel good!
As a business owner for 10+ years and an organizational design consultant for 15+ years, Alexis has collaborated with leadership in startups + growth-phase organizations in various industries across all sectors to implement effective strategies and systems in the areas of financial management, human resources design, strategic planning, leadership development, marketing, operations and change management.
ALEXIS ON LINKEDIN
Corin is a bodyworker (Certified Rolfer™) with a private practice in Boulder (9 years). She brings 20 years of leadership experience in HR, operations, contracts, management, strategic partnerships, community mobilization, and program development from the nonprofit and social enterprise sectors.
CORIN ON LINKEDIN
SOAKBOULDER’s incredible team of professionals, pioneers, and powerhouses provide priceless expertise and advising.
Wren Farris. Founder of SOAK HQ and Soak on the Sound.
Rodwin Architecture. Design-build firm. Project leads are Scott Rodwin and Jim Kadlacek.
Bradford Products. Designer and vendor for water features and saunas.
TMI Aquatics. Saltwater purification and filtration systems.
Hassan + Cables. Legal Firm.
Peter Vitale. City Planning Board. Cove Real Estate. Community Mover/Shaker and Facilitator of Networks.
Angela Topel. Commercial Real Estate Broker with Gibbons-White.
Robyn Knowlan + Brooke Jordan. Wonder Press Juice.
Plus a team of technical experts and strategic advisors on: startups, investing, real estate, marketing, chemistry, interior landscaping, and other awesome topics.
“SOAKBOULDER is a fantastic business concept owned by two intelligent, highly motivated, trustworthy ladies. Most definitely a win-win investment and an opportunity to be a part of something new and exciting!” - Q.P.
“Our family invested in SOAKBOULDER because we recognize the value of self-care. We also believe Boulder is the perfect location and market for SOAK. We totally support this vision and the team behind it: Alexis and Corin!” - B.K. + C.K.
“We are so excited to become members of the SOAK tribe! The business and financial models are sure to provide significant ROI. Alexis and Corin are passionately committed to providing a world-class experience with their newest business venture. It was a no-brainer to become involved with SOAK!” - J.V. + S.V.
“I am excited about your plan and the prospect of having a place to soak in Boulder. It would be a dream come true.” - C.C.
“I stumbled upon your website, thinking there has got to be a bathhouse in/near Boulder but never have found one. I'm looking forward to visiting when you open, and I'll be sending all sorts of clients your way.” - J.M.
“I absolutely love balneotherapy/hydrotherapy and often recommend these therapies to patients. Please let me know if there is any way I can support your business. I am very excited for you and for the Boulder community!” - S.C.