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The Sistah Shop Crowdfund Campaign

Help us as we prepare for the grand opening of The Sistah Shop - Brands by Entrepreneurial Women of Color at The Mills at Jersey Gardens.

$13,995
pledged of$30,000 goal
149
0Days Left

Project Description

The Sistahs in Business Expo is the country’s only multi-city small business expo and community created to celebrate and educate entrepreneurial women of color.  Since 2017, we have been committed to providing affordable and accessible platforms where women of color can showcase and grow their businesses, while gaining valuable resources and information.  We do this primarily through our large-scale vendor expos, our Sistahs in Business University Courses, our Pitch Competitions, and our Marketplace Mondays live show on Facebook and YouTube.  

COVID-19 took a huge toll on our business in 2020.  Though we’ve always had many components and revenue streams for our brand, hosting large-scale expos has always been our most impactful way to serve women of color in business. In each city, we've attracted over 1500 attendees and featured over 100 vendors for a full day of shopping, networking, learning, and entertainment.  It has truly been epic.  And we do hope to get back to those experiences very soon.

While we have continued to serve our audience of entrepreneurs through virtual and digital means, we know that the ability to sell and gain exposure has still been lacking for many of our #sistahsinbusiness.  And so, we’ve been praying and hoping for a solution that would allow us to stay true to our mission of providing spaces and opportunities for entrepreneurial women of color.

And this is why we are so excited to launch The Sistah Shop - Brands by Entrepreneurial Women of Color, at The Mills at Jersey Gardens in Elizabeth, NJ. This beautiful retail space of over 5,000 square feet, was secured to serve as a space that solely features and celebrates brands by women of color.  We are curating an amazing group of diverse products from every industry that will be featured and sold in our store (and ultimately online).  Additionally, on weekends, we will do what we’re most known for.  We will host weekly weekend vendor expos where sistahs can come and set up their shop to sell direct to consumer in the store.

The Mills at Jersey Gardens is an incredible location as the only value mega-mall destination in metropolitan New York and New Jersey.  The mall welcomes 18 million annual visitors and offers over 200 of the top outlet stores in the US. The center is conveniently located just 20 miles from midtown Manhattan, five minutes from Newark Liberty International Airport, and minutes off the heavily-travelled NJ Turnpike. We are confident that this heavy-traffic location will result in increased sales and brand awareness for the #SistahsinBusiness who participate. 

This is, without question, the largest endeavor we’ve ever taken on.  We are facing tremendous expenses to get the store up and running. Everything from signage and marketing to staffing and technical support are needed to ensure that we operate as efficiently as possible.  In addition, we are taking every precaution necessary to ensure that our space is prepared and stocked with the necessary supplies for sanitization and signage to promote social distancing.  The safety of our team, vendors, and visitors is our top concern.

As the only Black-Owned business in the mall, we do not intend to fail.  We are working extremely hard to make this a successful experience for our #SIstahsinBusiness and are asking for your support in doing so.  Your contributions will help us to create a space that isn’t just for us, but is for the future generations who will benefit from our efforts.

Thank you for your support!

 

 

Updates

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Frequently Asked Questions:

Coming Soon

 

 

04/03/2021
Twenty-Fine
$25
Deja
04/03/2021
Fifty & Fabulous
$50
Tamika Washington
04/03/2021
Keep it One Hunnid
$100
Thania L.
04/03/2021
Fifty & Fabulous
$50
Iris Pugh
04/03/2021
Keep it One Hunnid
$100
04/02/2021
Quarter Mill Club
$250
Symone E.
04/02/2021
Keep it One Hunnid
$100
Ernesha Webb Mazinyo
04/02/2021
Monetary Contribution
$50
Jamae Sippio
04/02/2021
Twenty-Fine
$25
Jennifer Thompson
04/02/2021
Thirty-Something
$35
Monetary Contribution

Just Because I Care

Feel free to enter the monetary donation of your choice.

You can also choose this option if you don't want to receive a reward, but would like to make a contribution.

31 Supporters
Select this reward
10.00 USD
The Perfect Ten

This contribution rewards the donor with the digital download of the crowdfund exclusive 10 Tips for Today's #SistahinBusiness: A Quick Guide to Successful Entrepreneurship, created by Founder & CEO, Aisha Taylor Issah, to educate and encourage entrepreneurial women of color.

This guide will provide tactical tips for successful entrepreneurship.  It serves as a great resource and/or gift for current or aspiring entrepreneurs.

 

289 Left
11 Supporters
Select this reward
25.00 USD
Twenty-Fine

This contribution rewards the donor with one crowdfund exclusive When My Sistah Wins, We All Win mask and hand sanitizer.

186 Left
14 Supporters
Select this reward
35.00 USD
Thirty-Something

This contribution rewards the donor with one crowdfund exclusive design When My Sistah Wins, We All Win unisex t-shirt. 

Please provide unisex t-shirt size.

283 Left
17 Supporters
Select this reward
50.00 USD
Fifty & Fabulous

This contribution rewards the donor with one crowdfund exclusive When My Sistah Wins, We All Win journal and pen (not pictured).

234 Left
16 Supporters
Select this reward
100.00 USD
Keep it One Hunnid

This contribution guarantees one crowdfund exclusive giftset including a When My Sistah Wins, We All Win unisex t-shirt, mask, journal, and hand sanitizer.   

Please provide unisex t-shirt size.

153 Left
47 Supporters
Select this reward
250.00 USD
Quarter Mill Club

This contribution rewards the donor with one crowdfund exclusive opportunity to participate in a quarterly virtual roundtable called SOLUTIONS FOR #SISTAHSINBUSINESS, which will gather to address the challenges faced by entrepreneurial women of color.  Roundtable members will share and collaborate on ways, ideas, and opportunities to create change.

90 Left
10 Supporters
Select this reward
500.00 USD
I Got 5 On It

This contribution rewards the donor with one crowdfund exclusive The Sistah Shop GIft Set.  The gift set will include 5 products from 5 featured #SistahsinBusiness who are a part of the The Sistah Shop.

Gift Set Includes:

1 - candle

1 - stationery item

1 - skincare product

1 - crafted item

1 - surprise item

99 Left
1 Supporter
Select this reward
1,000.00 USD
Isn't it Grand

This contribution rewards the donor with inclusion on our Grand Donors List which will be featured on our website and on screens in the store.  The donor will also receive a crowdfund exclusive When My Sistah Wins, We All Win, Executive Oxford Duffle Bag.

48 Left
2 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

Feel free to enter the monetary donation of your choice.

You can also choose this option if you don't want to receive a reward, but would like to make a contribution.

31 Supporters
Select this reward
10.00 USD
The Perfect Ten

This contribution rewards the donor with the digital download of the crowdfund exclusive 10 Tips for Today's #SistahinBusiness: A Quick Guide to Successful Entrepreneurship, created by Founder & CEO, Aisha Taylor Issah, to educate and encourage entrepreneurial women of color.

This guide will provide tactical tips for successful entrepreneurship.  It serves as a great resource and/or gift for current or aspiring entrepreneurs.

 

289 Left
11 Supporters
Select this reward
25.00 USD
Twenty-Fine

This contribution rewards the donor with one crowdfund exclusive When My Sistah Wins, We All Win mask and hand sanitizer.

186 Left
14 Supporters
Select this reward
35.00 USD
Thirty-Something

This contribution rewards the donor with one crowdfund exclusive design When My Sistah Wins, We All Win unisex t-shirt. 

Please provide unisex t-shirt size.

283 Left
17 Supporters
Select this reward
50.00 USD
Fifty & Fabulous

This contribution rewards the donor with one crowdfund exclusive When My Sistah Wins, We All Win journal and pen (not pictured).

234 Left
16 Supporters
Select this reward
100.00 USD
Keep it One Hunnid

This contribution guarantees one crowdfund exclusive giftset including a When My Sistah Wins, We All Win unisex t-shirt, mask, journal, and hand sanitizer.   

Please provide unisex t-shirt size.

153 Left
47 Supporters
Select this reward
250.00 USD
Quarter Mill Club

This contribution rewards the donor with one crowdfund exclusive opportunity to participate in a quarterly virtual roundtable called SOLUTIONS FOR #SISTAHSINBUSINESS, which will gather to address the challenges faced by entrepreneurial women of color.  Roundtable members will share and collaborate on ways, ideas, and opportunities to create change.

90 Left
10 Supporters
Select this reward
500.00 USD
I Got 5 On It

This contribution rewards the donor with one crowdfund exclusive The Sistah Shop GIft Set.  The gift set will include 5 products from 5 featured #SistahsinBusiness who are a part of the The Sistah Shop.

Gift Set Includes:

1 - candle

1 - stationery item

1 - skincare product

1 - crafted item

1 - surprise item

99 Left
1 Supporter
Select this reward
1,000.00 USD
Isn't it Grand

This contribution rewards the donor with inclusion on our Grand Donors List which will be featured on our website and on screens in the store.  The donor will also receive a crowdfund exclusive When My Sistah Wins, We All Win, Executive Oxford Duffle Bag.

48 Left
2 Supporters
Select this reward