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Shoes for the Champion Inside You

We are passionate about girls championing their wins as well as championing other women's wins

$390
pledged of$10,000 goal
6
31Days Left
Fund it
Campaign Ends on November 15, 2021

Project Description

Born during a wrestling gear shopping trip with her youngest daughter Annie, Deb North founded YES! Athletics to empower young female athletes by filling the gap in sporting goods for girls in sport.  We are solving the problem of lack of shoes and gear for girls and women in this sport.  Yes! Athletics supports this vulnerability and bravery by providing shoes in feminine styles and colors specifically designed and manufactured for girls with no size conversion needed.  Girls should not be limited in sports by limited options for gear! 

OUR MISSION: To empower young females to try sports they might not have previously considered by offering traditionally male sports gear in feminine styles and colors. Yes! Athletics helps females feel welcome and recognized. Offering shoes male athletes have traditionally worn in styles and colors appealing to female athletes, Yes! Athletics supports girls in sport. 

We believe in empowering girls to say YES! to scary and new things! 

Our Value Proposition

  • Yes! Athletics was the first to market with shoes made specifically for female wrestlers. Our shoes are made from top-of-the-line materials and are breathable and comfortable!  
  • Girls' wrestling is one of the fastest-growing sports in the United States, yet there are no shoes made specifically for girls.. until now.
  • Approximately 30,000 girls are wrestling at the high school level and another 30,000 wrestling at the youth level. The sport is growing by 28% per year. 
  • We launched the Defiant1 shoe in October 2020, and our sales have grown by over 1000%. We are ready to launch the Champion1 shoe. We have bootstrapped our efforts so far but are seeking funding to help us grow our mission and business.   These funds will be used specifically to increase our sales and marketing initiatives 

 

Our goals with these funds:

1. Hire a salesperson who can penetrate the high school and college sports markets as well as promote the products at wrestling meets

2. Increase marketing spend to create even more brand awareness

3. Begin the development of new models of wrestling shoes, as well as shoes for other non-traditional girls' sports. 

Why we are different than other shoe brands:

We are community-minded and have formed relationships with amazing organizations that champion female athletes.  We have a "buy one give one" campaign with Beat the Streets on Giving Tuesday.  We also sponsor 2 Power Lifters who compete with the Special Olympics.  We passionately champion our brand ambassadors and influencers and their wins! 

Check out all of our amazing reward options!  There is something for everyone! 

 

For more information on our story, brand, and mission:  yesathleticsusa.com and https://www.youtube.com/channel/UC2nBY4f36ArsGjVtrzhyqaw

 

Updates

The Campaign FAQs

When will we receive our Rewards? 

With the exception of the Wall of Champions, the rewards will ship at the close of the campaign

 

How do I specify what size shoe I want? 

 

Tell me More about your company

Yes! Athletics is a woman owned company based in the United States with offices in the Kansas City area.

Tell me more about your founder

Deb North is no stranger to assuming non-traditional roles. She became both Mom and Dad when she was widowed in 2010 with three daughters aged 8, 3 and 4 months old.   She assumed the roles with great passion, supporting the girls in many various sports throughout the years. Grace is a college track athlete. Rae plays volleyball, basketball, softball, and runs track. Annie plays softball, volleyball, wrestles, throws the shot put and throws the turbo javelin in track and field. Deb has owned the successful executive search firm True North Consulting since 2010. She launched YES! Athletics in 2019 to support girls in non-traditional sports.

Dianna Holmes
10/14/2021
Pre-Sale of Champion1 Shoes
$65
Lydia Rosado
10/11/2021
Pre-Sale of Champion1 Shoes
$130
Michelle Hays
10/06/2021
Swag Pack
$50
Julia King
10/01/2021
Water Bottle and Sticker Pack
$30
Kimberly Whitefield
10/01/2021
Monetary Contribution
$50
trysta
09/29/2021
Pre-Sale of Champion1 Shoes
$65
Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
20.00 USD
Social Fist Bump

We will publicly thank you on all of our social media channels.  This is a great way to gain exposure to our networks! 

0 Supporters
Select this reward
30.00 USD
Water Bottle and Sticker Pack

Show your support for women's sports by carrying our 1/2 gallon, food-grade stainless steel water bottle.   The bottle comes with a handy strap.

The water bottle will keep your drinks cold for hours and is the perfect way to hydrate!    Including in this reward is one of each of our 6 stickers. 

Retail for the water bottle will be $32.99.  The sticker pack retails for $6.00.  You are saving almost $9 with the pre-order pricing.  

*Stickers in picture not actual size*

49 Left
1 Supporter
Select this reward
50.00 USD
Swag Pack

Excellent opportunity to show your spirit and support of women's wrestling by wearing our ring-spun cotton tee shirt that is extra soft!  This long-sleeve tee will not only help to keep your muscles warm between matches but is a great way to show your pride in the sport! 

This reward also includes the 64-ounce water bottle and a sticker pack. 

49 Left
1 Supporter
Select this reward
100.00 USD
Wall of Champions

Don't want shoes or swag but want to support our cause?  Share a picture of your favorite female athlete with a short bio!  She will be included in our Wall of Champions! 

0 Supporters
Select this reward
125.00 USD
Gold Medal Reward

You are the ultimate Champion of women's sports.  With this reward you get all of our merchandise

Champion1 Shoes in your size

Ring Spun cotton shirt

1/2 gallon stainless steel waterbottle 

sticker pack 

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
20.00 USD
Social Fist Bump

We will publicly thank you on all of our social media channels.  This is a great way to gain exposure to our networks! 

0 Supporters
Select this reward
30.00 USD
Water Bottle and Sticker Pack

Show your support for women's sports by carrying our 1/2 gallon, food-grade stainless steel water bottle.   The bottle comes with a handy strap.

The water bottle will keep your drinks cold for hours and is the perfect way to hydrate!    Including in this reward is one of each of our 6 stickers. 

Retail for the water bottle will be $32.99.  The sticker pack retails for $6.00.  You are saving almost $9 with the pre-order pricing.  

*Stickers in picture not actual size*

49 Left
1 Supporter
Select this reward
50.00 USD
Swag Pack

Excellent opportunity to show your spirit and support of women's wrestling by wearing our ring-spun cotton tee shirt that is extra soft!  This long-sleeve tee will not only help to keep your muscles warm between matches but is a great way to show your pride in the sport! 

This reward also includes the 64-ounce water bottle and a sticker pack. 

49 Left
1 Supporter
Select this reward
100.00 USD
Wall of Champions

Don't want shoes or swag but want to support our cause?  Share a picture of your favorite female athlete with a short bio!  She will be included in our Wall of Champions! 

0 Supporters
Select this reward
125.00 USD
Gold Medal Reward

You are the ultimate Champion of women's sports.  With this reward you get all of our merchandise

Champion1 Shoes in your size

Ring Spun cotton shirt

1/2 gallon stainless steel waterbottle 

sticker pack 

0 Supporters
Select this reward