WHY I STARTED SHIFT
In 2016, I launched SHIFT StyleHouse because I have a true passion for not just fashion, but also empowering women. I worked in the fashion industry as a Buyer and Fashion Stylist and wanted to marry my passions with entrepreneurship. I believe fashion shouldn’t compromised by price or quality and was determined to provide my customers with the luxury of providing a true boutique experience: limited quantities with rare restocks where you look and feel exclusive.
Our mission is powered by love and determination to empower women through style.
Last year, Macy's rolled out a new pop-up experience called The Market @ Macy's. The Market allows new brands the opportunity to enjoy premium real estate, deliver a unique experience, and increase brand exposure. After applying and a few interviews, SHIFT StyleHouse was selected to participate in The Market @ Macy's Lenox Square Location in Atlanta beginning July 7th 2019.
Since being in the market, SHIFT has really grown as a brand and ready to expand our assortment by designing our first collection! The pandemic caused a huge delay in receiving inventory which was mostly coming from overseas. This caused us to rethink our current strategies and move design in house with a US based manufacturer.
The $10,000 funding would cover:
- Design, pattern and sample making
- Production
- Marketing
- Hiring an assistant
- Advertising
Thank you for taking the time to read this pitch and to help SHIFT StyleHouse grow as a brand!
