Where Hydration Reigns
Project Description
The mission of Serein Naturals is to transform the look and health of your hair and skin with products that utilize the power of plants. Serein Naturals is a collection of hydrating and moisturizing hair, face, and body products that grow and nourish hair, help with skin ailments like eczema, and keep your face clean and moisturized. We strive to create a beautiful world filled with confident people who demand responsible products and ingredients that are natural, vegan, and cruelty free. The goal of this crowdfunding campaign is to:
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Begin Mass Production
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Launch an Online Sales Funnel
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Establish a Commercial Kitchen
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Enhance Packaging for Scaling
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Trademarks & Legal Fees
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Hire customer service and sales team
The Market
Grand View Research predicts that the vegan cosmetics market size will be worth $20.8 billion by 2025. Also, according to Mintel’s Global New Products Database (GNPD), “cruelty-free and vegan cosmetics launches represent a 175 percent increase from July 2013 to June 2018.” Kat Smith with LiveKindly also notes that “These customers are also more likely to follow a plant-based diet and are also more likely to actively seek out brands that use natural ingredients and adhere to ethical values, such as being fair trade.” With vegan going mainstream, more and more consumers want to know not only what’s in their products, but also how the products were sourced and tested. Shankar Prasad with Entrepreneur.com said it best when discussing the rise of ethical consumerism noting, “The vegan cosmetic industry is offering just such a sustainable, accountable and effective solution through a combination of listening to customers, innovating rapidly, and keeping in mind ever-evolving preferences.” Now is the time to grow in this niche market. The intended outcome of this analysis is to identify target markets and trends that Serein Naturals will be most likely to succeed in.
Currently Serein Naturals is run by Angela Wells, with the active support of her husband. We thank you so much for supporting Serein Naturals!
Updates
The Campaign FAQs
Frequently Asked Questions:
Submit an FAQ to sereinnaturals@gmail.com and I'll reply there and add them here as well
Just Because I Care
Thank you! You'll receive a free Jumbo Make it Stick lip balm shipped FREE!
...or hero! You'll be rewarded with:
- Two 8 oz. bottles of Rose Water shipped FREE!
Thank you for believing in Serein Naturals! You'll be rewarded with:
- One 8oz. bottle of Shea Butter Shampoo
- One 4oz. bottle of Hair Gold
- One 4oz. jar of Hair Gold Crème
Thank you! You will be rewarded with an entire Serein Naturals Sampler Box filled with 16 products from our hair, face, and body collections. More details here: https://www.sereinnaturals.com/product-page/serein-naturals-sampler-box
Thank you! You will be rewarded with TWO Serein Naturals Sampler Box filled with 16 products from our hair, face, and body collections. Keep one, gift one! More details here: https://www.sereinnaturals.com/product-page/serein-naturals-sampler-box
Thank you for reaching elite status! You will be rewarded with not only one Serein Naturals Sampler Box filled with 16 products from our hair, face, and body collections, but can also choose your top five full-size items a month later to be shipped, all FREE!
Wow thank you! You will be rewarded with not only two Serein Naturals Sampler Boxes filled with 16 products from our hair, face, and body collections, but can also choose your top five full-size items a month later to be shipped once a month for THREE MONTHS, all FREE!
Your generousity is truly unmatched! You will be rewarded with not only three Serein Naturals Sampler Boxes, but can also choose your top five full-size items a month later to be shipped for 6 months is a row!
Rewards
Just Because I Care
Thank you! You'll receive a free Jumbo Make it Stick lip balm shipped FREE!
...or hero! You'll be rewarded with:
- Two 8 oz. bottles of Rose Water shipped FREE!
Thank you for believing in Serein Naturals! You'll be rewarded with:
- One 8oz. bottle of Shea Butter Shampoo
- One 4oz. bottle of Hair Gold
- One 4oz. jar of Hair Gold Crème
Thank you! You will be rewarded with an entire Serein Naturals Sampler Box filled with 16 products from our hair, face, and body collections. More details here: https://www.sereinnaturals.com/product-page/serein-naturals-sampler-box
Thank you! You will be rewarded with TWO Serein Naturals Sampler Box filled with 16 products from our hair, face, and body collections. Keep one, gift one! More details here: https://www.sereinnaturals.com/product-page/serein-naturals-sampler-box
Thank you for reaching elite status! You will be rewarded with not only one Serein Naturals Sampler Box filled with 16 products from our hair, face, and body collections, but can also choose your top five full-size items a month later to be shipped, all FREE!
Wow thank you! You will be rewarded with not only two Serein Naturals Sampler Boxes filled with 16 products from our hair, face, and body collections, but can also choose your top five full-size items a month later to be shipped once a month for THREE MONTHS, all FREE!
Your generousity is truly unmatched! You will be rewarded with not only three Serein Naturals Sampler Boxes, but can also choose your top five full-size items a month later to be shipped for 6 months is a row!