The mission of Serein Naturals is to transform the look and health of your hair and skin with products that utilize the power of plants. Serein Naturals is a collection of hydrating and moisturizing hair, face, and body products that grow and nourish hair, help with skin ailments like eczema, and keep your face clean and moisturized. We strive to create a beautiful world filled with confident people who demand responsible products and ingredients that are natural, vegan, and cruelty free. The goal of this crowdfunding campaign is to: 

• Begin Mass Production

• Launch an Online Sales Funnel

• Establish a Commercial Kitchen

• Enhance Packaging for Scaling

• Trademarks & Legal Fees

• Hire customer service and sales team

The Market

Grand View Research predicts that the vegan cosmetics market size will be worth $20.8 billion by 2025. Also, according to Mintel’s Global New Products Database (GNPD), “cruelty-free and vegan cosmetics launches represent a 175 percent increase from July 2013 to June 2018.” Kat Smith with LiveKindly also notes that “These customers are also more likely to follow a plant-based diet and are also more likely to actively seek out brands that use natural ingredients and adhere to ethical values, such as being fair trade.” With vegan going mainstream, more and more consumers want to know not only what’s in their products, but also how the products were sourced and tested. Shankar Prasad with Entrepreneur.com said it best when discussing the rise of ethical consumerism noting, “The vegan cosmetic industry is offering just such a sustainable, accountable and effective solution through a combination of listening to customers, innovating rapidly, and keeping in mind ever-evolving preferences.” Now is the time to grow in this niche market. The intended outcome of this analysis is to identify target markets and trends that Serein Naturals will be most likely to succeed in.

Currently Serein Naturals is run by Angela Wells, with the active support of her husband. We thank you so much for supporting Serein Naturals!