Scent & Fire® | Unisex Fragrances Rooted In Self-Love

In a world that often overlooks the profound connection between scent, mental health, and cultural identity, I would like to extend a personal invitation to experience a transformative journey like no other that you won’t want to miss out on.

Picture scents that embrace your soul, lifting the weight of the world off your shoulders and igniting a renewed sense of confidence. We recognize that fragrance is so much more than a fleeting sensory experience—it has the potential to deeply impact our mental well-being, reminding us of our roots and restoring our spirits.

Let’s Rewind to 2017

As fate would have it, I became my father's caregiver after he was shot and paralyzed back in 2017. During this challenging period, I discovered that I suffered from depression and severe anxiety. In search of relief, I turned to aromatherapy healing practices, which proved to be life-saving. 

Inspired by this personal journey and recognizing the lack of inclusivity within the fragrance industry, I set out to craft eco-luxury functional fragrances with Black consumers in mind, honoring and celebrating culture and self-love.

The Problem is Loud and Clear

Research conducted by the University of Liverpool found that fragrances can have a positive impact on mood and well-being, which Is considered as a form of self-care. The problem is that:

• Black-owned brands make up just 1% of the global fragrance market. This lack of diversity leads to several issues, including the prevalence of allergy-triggering chemicals in many fragrances and a lack of inclusivity within the industry. 

• Black consumers spent $151 million on fragrances in 2022

• Black consumers lack substantial knowledge about sustainable self-care practices and resources

This problem calls for a solution that addresses the need for more Black-owned brands, cleaner and more inclusive fragrances, and improved access to sustainable self-care education and products for Black consumers. 

We should no longer need to feel the pressures of conforming to societal beauty standards, so we're providing a solution to help change the narrative of luxury fragrance and clean beauty through Scent & Fire. 

Championing Wellness, Sustainability, and Inclusivity

Scent & Fire® is a clean and inclusive fragrance label rooted in culture and wellness. We manufacture genderless, functional fragrances without sacrificing sustainability, aesthetics, or cultural standards. 

Backed by science and sensory psychology, our fragrances are made to beautify environments, enhance moods, build confidence, and change the traditional outlook on self-care. We’re a , Black-owned, certified Green fragrance manufacturer and brand. 

Since launching, we’ve:

• Delivered hand-poured products to over 7k+ customers in multiple countries

• Been featured in prominent publications and on nationally syndicated tv shows

• Collaborated with some amazing brands

Meet the Dynamic Duo

We’re launching our two new unisex fine fragrances, Cacao Nectar and Cacao Oud. 

Cacao Nectar

At the heart of Cacao Nectar lies the succulent and juicy essence of Peach, infusing the fragrance with a luscious sweetness that evokes feelings of delight and vibrancy. Embracing your senses next is the irresistible aroma of Cacao, enveloping you in its velvety warmth and hinting at a world of luxurious pleasures.

As the fragrance unfolds, the subtle smokiness of Smoked Coconut emerges, adding an intriguing layer of complexity. It brings an element of allure and sophistication to the composition, while the woody notes of Sandalwood provide a grounding and comforting presence.

Cacao Nectar is an invitation to surrender to the moment, allowing yourself to be enveloped by its sumptuous embrace. It's a fragrance that evokes a sense of carefree happiness, transporting you to sunlit gardens and unforgettable moments.

Cacao Oud

At its core, Cacao Oud features the rich and enticing aroma of Leather, evoking a sense of timeless elegance and sophistication. The velvety sweetness of Vanilla weaves its way through, adding a touch of warmth and sensuality to the composition.

As you delve deeper, you will discover the intoxicating allure of Smoked Coconut, infusing the fragrance with a subtle smokiness that balances the sweetness. The earthy and woody notes of Sandalwood lend a grounding quality, while Cacao brings a touch of indulgence and decadence to the mix.

Completing this olfactory symphony is a subtle touch of Oud, a precious and rare ingredient known for its deep, resinous richness. It adds depth and complexity, creating an unforgettable experience for the senses.

Cacao Oud is a fragrance that exudes confidence and refinement — definitely a scent that represents the culture. 

Nothing but Clean Ingredients 

Our fragrances are vegan, cruelty-free, paraben-free, and phthalate-free. Our fragrances are industry compliant and our Leaping Bunny certification is pending. 

From our candles, to our fragrance mists, to our Eau de Parfums, our fragrances are formulated to be long-lasting without being overpowering and are less likely to cause irritation or adverse reactions on the skin or respiratory system.

Unisex = For Everybody

All of our fragrances are made for both men and women —for everybody. All of our White Labels are considered to be lighter, more subtle fragrances. On the other hand, our Black Labels are stronger scents.

It’s the Sensory Experience for Us!

Technology plays a major role to enhance our customers' experience with our brand. We utilize technology to change the way you interact with fragrances through curated music playlists. 

Treat yourself to an immersive sensory experience that resonates with the essence of artistry, where each fragrance and playlist combination becomes a gateway to rediscover the vibrant melodies that breathe life into our spaces to enhance moods and vibes.

Community & Unity

As Scent & Fire grows, it is vital that we give back to our community, which is why through our Scent To Give™ Foundation, we partner with other nonprofits to focus on mental health advocacy, sustainability, and social inequities. 

Partnerships are key to building a sustainable brand and community, which is why we are creating a safe space through Scent For The Culture™, an initiative exclusively for BIPOC beauty and wellness brands to build brand awareness, create jobs, and contribute to economic growth. 

This is More Than a Presale

We are currently seeking to raise $25,000 in presales to fulfill boutique wholesale orders and to widen our distribution channels by attending tradeshows and through our Scent For The Culture Activations. 

We're Widening Our Distribution Channels

Scent & Fire is still an online-based brand,  and I'll still use the internet to help market the brand, but I believe that it's time to rehumanize my customers' buying experiences. We are wanting to appeal to more retailers and buyers, and to do so, we'll be attending beauty and fashion tradeshows to get our brand in more doors. Our Scent For The Culture Activations includes popping up in multiple cities and at large events like Martha's Vineyard and New York Fashion Week, as well as several beauty and fashion trade shows. 

Since we're taking things on the road, we'd need backdrops, shelving units, and displays that are collapsible and easy to ship. 

All of the monetary contributions will be used to create tradeshow spaces and vendor spaces, for shipping costs, and booth/vendor fees. 

How You Can Help

If you're a fragrance connoisseur, go ahead and preorder Cacao Nectar, Cacao Oud, or both! Whether you want to support the expansion of my brand, help me widen my distribution channels, or simply want to support for the Culture, monetary contributions are always welcome. No amount is too big or too small. If you don't have the means to contribute monetarily, that's okay too! There are plenty of other ways you can help support including:

• Sharing this crowdfunding campaign with someone you know who'd like to support

• Connecting me with local press, journalists, or media to help spread the word about my brand

• Connect me with any retailers or buyers that you think would be interested in my products

Doing these things can help my brand reach other people and elevate awareness about my story, brand, and products. 

Together, we’ll ignite change and empower lives through the gift of scent. 

Our Proposed Stretch Goals:

This crowdfunding campaign is just the start of an overall growth strategy. The more we raise, the more we can do amazing things for our customers and community. Here are some of our proposed stretch goals as we grow:

• $125,000: The release of our next two fragrances: Suede Rose and Smoked Santal + 10 mL travel-size bottles
• $250,000: 100 mL bottles to add to the lineup
• $500,000: Scent For The Culture™ Con. This conference will be all things Culture, Wellness, Art, and Wealth-Building. We’ll have panels, immersive activations, a vendor market, a pitch competition, and all the vibes you can sustain during a 2-day event!

Possible Risks & Challenges

Shipping Delays: The fragrance development is being finalized and in it and the bottle and packaging manufacturers have been vetted — all of the logistics are almost completely finalized. Our bottles are custom and come from across the waters. My intentions are to get all packages out to backers before the goal date at the end of September, but like ordering anything overseas — unexpected delays can happen. 

Trust me, I want our bottles here as fast as possible. However, it is highly unlikely that any delays that may arise will affect our backers, and that all backers should receive their packages no later than October.  

There is an Updates tab at the top of the campaign. I will be posting regular updates about the progress of the campaign and the processing of the shipments, and I'll make an official "Orders have gone out!" update for all backers. 

Thank you in advance for all of your support! Until then, be well and smell well!