Safer Schools with ThinkingApp and reThinkIt!

All students today deserve peace of mind.

Beth
Social Good
$2,354
pledged of $50,000 goal
33
Backers
0
Days Left

Project Description

Schools are no longer the safe havens students deserve. According to a study published in March 2018, 1 in 4 students feel unsafe at school--and it's not just bullying. Students now fear for their lives, when they should be focused on academics, friendships, and extracurriculars. So how do you know your students are safe and mentally healthy at school?

OneSeventeen Media helps kids figure out life and the people around them. An AI EdTech company, home to reThinkIt!TM and ThinkingAppTM, the Company’s products support K12 schools with a suite of proven mobile device-delivered mental health and discipline management assessment tools.

 

 

If there's one thing we've learned from the tragic school shootings that have befallen our communities, it is that "in 81% of the incidents, at least one person had information that the attacker was thinking about or planning a school attack" (Cosgrove). Even so, students are inhibited by the social stigma of "snitching" on classmates. If students today don't feel safe sharing their fears, feelings, and concerns, how are they to feel mortally safe in their schools?

What's more, current "zero tolerance" policies towards violence in schools have resulted in the expulsion of troubled students, meaning counselors and educators cannot rehabilitate students with potentially dangerous intentions.

 

 

 

 

 

Backed by seven years of evidence-based research, components of our mobile-based technology resulted in a “statistically significant reduction in student’s emotional distress” at piloted schools. One school reported a 77% decrease in alternative school transfers, preserving more than $100k at that school. The same school reported a potential school shooting was averted due to real-time, actionable insights provided to educators about a troubled student, a nod to the Company's third-party study’s observation that students share five times more information via the apps than they do in face-to-face interactions with adults. Additional data showed a 50% reduction for in-school-suspensions - all data that make OneSeventeen’s reThinkIt! and ThinkingApp all the more relevant to today’s urgent need for improved school safety.

 

 

 

 

Student outcomes won’t change until adult behavior changes. More specifically, your support will help change student outcomes in the following ways:

  • ThinkingApp: Complete the development of 24 eBooks that help teachers introduce social-emotional learning fundamentals at an earlier age
  • reThinkIt!: Accelerate the development of social-emotional learning modules and lesson plans that give students an outlet to express their feelings of overwhelm and fear.
  • Engage parents: Continue research with educators and counselors developing metric-based outcomes that engage parents in their child's learning
  • Optimize AI: Scale our work with the Michigan Data Hub (MiDataHub) to streamline the use of educational information by facilitating interoperability of a growing number of educational data systems. This initiative will optimize our artificial neural network and improve the predictive models behind our apps

You can personally effect change for kids today in several impactful ways and here’s how:

If you’re watching the news feeling like there is nothing you can really do – don’t worry there is something you can do that is impactful and measurable.

All of us have at different times in our lives: time, treasure and talent that can be leveraged in various ways to accelerate a ripple effect when you join with thousands maybe millions of others if we’re lucky.

Your treasure:

The iFundWomen platform gives us all the ability to create impact like never before with many other like-minded people who simply want to do something, something that will make real demonstrable change. A transformational change for the most precious resource we have in our society – our children.

The core components of reThinkIt! and ThinkingApp have been in front of 2 million kids in need already. Together we can 100-fold, one-million fold more impact!

Your talents:

Another way you can achieve great impact right now that effects positive change for kids is by sharing our campaign across your social media platforms.

Your voice matters. Your concerns matter. Your actions matter to your personal village of influencers. So if you don’t have treasure today, then we ask the favor of using your talent for connecting with others whom you know to share your sense of urgency to help solve the growing school safety crisis.

Your time:

Is now!

Help us make our nation’s schools safe for our kids' mental wellbeing and for their physical safety. There is no better time than now to join Team OneSeventeen Media to help us all create a better world for our kids.

Will you join us in being the change we all seek?

 

Why crowdfunding? Because school safety is a community challenge, so we're turning to you and your communities for support.

One Seventeen Media is the first certified B Corp in Texas, a public benefit Corporation, and are people using business as a force for good. We’re a Texas state-certified Historically Underutilized Business and Women Business Enterprise.

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Updates

The Project FAQs

Frequently Asked Questions:

1. Why focus on school safety? 

We believe school safety is one of the most important issues we face today. 

To provide safer schools, we have to create a multi-pronged approach involving parents, teachers, administrators, children, and of course, concerned community members. We bring our management and tech skillsets to our problem-solving approach. 

With our apps, ThinkingApp and reThinkIt!, we believe we offer a solution to this endemic challenge.

2. How will your funding be used? 

We plan on spending roughly 70% of any funding we receive on product development, further expanding our offerings to students. Specifically, we hope to use your contributions in these areas: 

  • Complete development of 24 eBooks for ThinkingApp (PreK-2nd graders);
  • Add additional social-emotional learning modules and lesson plans for reThinkIt! (3rd-12th graders);
  • Complete our Parent Engagement Study to identify the tools and strategies for engaging parents and then implement those solutions;
  • (For our tech aficionados) Work with The Michigan Data Hub to optimize the artificial neural network and improve the predictive models behind with historical data from schools;
  • Hire at least two key team members: a marketing director to capture the momentum from this iFundWomen campaign and an ed techy sales manager to close on $8 million of identified opportunities. 

3. What's the background of the founders? 

Co-founders Beth Carls, CEO, and Amy Looper, COO partied, as the Prince song goes, like it was 1999! Literally – because they took their internet consulting firm public in September 1999. By creating the first internet consulting company to fully integrate tech and creative under one roof, they picked up a client list of the who's who in the Fortune 500. Who wouldn’t be partying, happy and ready to kick back and relax? They’d just come off of a huge rocket-ride of success.

Not Beth and Amy. They knew this was just the beginning for them. The beginning of what they really felt called to do as social venture entrepreneurs – use technology and sound business principles as a force for doing good and doing well in the world, especially for kids.

Today, Beth and Amy – along with OneSeventeen Media’s innovative team – share a common commitment to using technology so kids can thrive.

You can find the founders' LinkedIn profiles here:
Beth Carls - https://www.linkedin.com/in/bethcarls/ 
Amy Looper - https://www.linkedin.com/in/amy-looper-3603542/

4. Tell us more about the products. What is ThinkingApp and what is reThinkIt!?

ThinkingApp

ThinkingApp is designed to help students from PreK- 2nd grades explore their feelings, self-regulation, manners, problem-solving and learn other behavior management tools. The content plan for ThinkingApp includes:

  • Stack 1: Disruptive Behavior: Understanding feelings and managing to self-regulate and control behavior choices;
  • Stack 2: Our Manners Matter: Understanding manners and learning how to use them effectively. Practice using respectful ways to communicate.
  • Stack 3: Building Success Skills: Understanding and developing effective attitudes, skills and behaviors to be successful in school and beyond.
  • Stack 4: Problem Solving Tools: Understanding how to analyze a problem. Understanding how specific problem-solving strategies work and how to apply them to a specific problem. Lessons include growth mindset practices.
  • Stack 5: Adding To Your Toolbox: Understanding and developing effective attitudes, skills and behaviors to be successful in school and beyond.

    reThinkIt!

    Students in grades 3 - 12 love technology and reThinkIt! meets them in their technology comfort zone and helps them make wiser decisions. Students experience more empathy and improved relationships with the adults in their life who now have the “real story”.

    reThinkIt! uses the CASEL SEL Competencies as a foundation for its self-help modules, lesson plans and activity worksheets.

    • Stack 1: Self-Awareness: Recognizing one's emotions and values as well as one's strengths and limitations.
    • Stack 2: Social Awareness: Showing understanding and empathy for others.
    • Stack 3: Self-Management: Managing emotions and behaviors to achieve one's goals.
    • Stack 4: Relationship Skills: Forming positive relationships, working as teams and dealing effectively with conflict.
    • Stack 5: Responsible Decision Making: Making ethical, constructive choices about personal and social behavior.

    5. What differentiates your products from other EdTech products?

    Our products, ThinkingApp and reThinkIt!, are evidence-based apps for mental health and behavior management in and beyond the classroom. Unlike other products on the market, our solutions include:

    • Real-time mentors;
    • Social self-help modules based on restorative, trauma-informed and social-emotional learning principles; and
    • An admin dashboard built to provide districts with the actionable metrics to both comply with state and federal mandates (like the Every Student Succeeds Act - ESSA) and address students’ needs sooner.

    Whereas some products help teachers track classroom behavior, ThinkingApp and reThinkIt help to actually transform negative conduct into healthy behaviors by enabling students to express their frustrations and process difficult emotions.

    6. What third-party research have you completed? 

    Backed by seven years of evidence-based research, components of our mobile-based technology resulted in a “statistically significant reduction in student’s emotional distress”.

    • One school reported a 77% decrease in alternative school transfers, preserving more than $100k at that school.
    • The same school reported a potential school shooting was averted due to real-time, actionable insights provided to educators about a troubled student
    • Students share five times more information via the apps than they do in face-to-face interactions with adults.
    • Additional data showed a 50% reduction for in-school-suspensions.

    All data that makes OneSeventeen’s reThinkIt! and ThinkingApp all the more relevant to today’s urgent need for improved school safety. 

    7. Describe your provisional patent. 

    OneSeventeen Media seeks to produce engaging social-emotional learning (SEL) content delivered through a unique interface that utilizes SMS-style messaging and other social network-style elements (in the form of a “thread”) and video content. This process of syncing video, sound and animation to thread-based communications received a provisional patent from the U.S. Patent and Trademark Office in January 2018. 

    8. Tell me more about how you use artificial intelligence to improve student outcomes. 

    Meeting students in their tech-based comfort zone, ThinkingApp and reThinkIt! employ intelligent, adaptable machine learning technology to tailor advice to a child’s specific needs, helping them make wiser decisions. The mobile apps assess emotional and mental states, enabling students to process difficult emotions, understand their own behaviors, and navigate those of others, while adults receive real-time, in-depth insight into what is on a child’s mind.

    Whereas many school safety solutions are reactive in nature, ThinkingApp and reThinkIt! are based on trauma-informed, restorative and social and emotional learning (SEL) principles to provide a real-time “emotional digital triage” for upset students before they escalate any damaging behaviors, engendering a safer learning environment for all students.

    9. Where have your products launched so far? 

    reThinkIt! has piloted in two Austin ISD schools - one traditional middle school and one middle/high school charter. ThinkingApp piloted in several Austin ISD elementary schools through the Child Study System Program. All received rave reviews! Both products are now available for purchase and will be continually updated as feedback is received and new content developed.

    10. What are the iFundWomen fees? 

    iFundWomen takes a 5% fee on the funds OneSeventeen Media raises. We like it that they have a pay-it-forward policy to give 20% of their profits from standard fees directly into live campaigns on the iFundWomen crowdfunding site.

    11. Will you be donating a portion of your campaign proceeds? 

    Yes. Four of our rewards - the ThinkingApp and reThinkIt! Charter School Editions and the ThinkingApp and reThinkIt! PTA Editions - include 20-50% discounts.

    12. How long will it take to receive my reward(s)? 

    Approximately 6-8 weeks from the close of the campaign. We will fulfill orders chronologically in the order they're received, so getting in early definitely helps! We will notify you via email the day your reward ships.


    13. Can you provide remote demo presentations for interested schools? 

    Yes. We're happy to schedule demos, which typically take 25 minutes. plus time for Q&A or about 50 minutes total. You can reach Beth at beth.carls at oneseventeenmedia.com to schedule. 

    If there are any questions we didn't address here, please feel free to reach out directly! We're available at beth.carls at oneseventeenmedia.com or amy.looper at oneseventeenmedia.com. 

    Carol P.
    07/26/2018
    Most Likely To Help Students Succeed
    $250
    07/18/2018
    Monetary Contribution
    $30
    07/16/2018
    Bridge Builder
    $20
    07/16/2018
    Monetary Contribution
    $200
    07/16/2018
    Teacher Whisperer
    $50
    07/10/2018
    Most Likely To Help Students Succeed
    $150
    07/10/2018
    Most Likely To Help Students Succeed
    $150
    07/09/2018
    Teacher Whisperer
    $50
    07/09/2018
    Most Likely To Help Students Succeed
    $200
    07/09/2018
    Most Likely To Help Students Succeed
    $150
    Monetary Contribution

    Any contribution amount is appreciated and helps us lead the charge on school safety and education reform. Together we can use business as a force for good – helping our nation’s kids be just that – kids.

    7 Supporters
    Contribute
    $10
    reThankYou!

    We thank you for supporting and joining our mission to provide proven tools that give kids the help they need with life and the people around them.

    3 Supporters
    Select this reward
    $20
    Bridge Builder

    Help us bridge the gap for the 80% of school children who need mental health services but won’t receive them.

    Your choice:  reThinkIt! stickers are round with the large sad-to-happy face logo sporting the mantra – “reThinkIt! for the health of it” – that helps remind 3rd - 12th graders to stop and think things through - OR - ThinkingApp stickers are oval with a friendly reminder from Minty to shake your bot once in a while.

    Why shake your bot? Because Minty doesn’t have a tail to wag!

    7 Supporters
    Select this reward
    $75
    Impact Funder

    You’re making a huge impact by supporting our mission to bring social-emotional learning tools to school children! Hydrate and advocate with a branded Tumbler and Sticker pack! A 14-ounce tumbler, push-on lid, double-wall stainless steel, 5.75” tall.

    Your choice: ThinkingApp (PreK - 2nd) - OR - reThinkIt! (3rd - 12th).

    2 Supporters
    Select this reward
    $150
    Most Likely To Help Students Succeed

    Your contribution helps children feel safe in school so they can focus on learning. In addition to our ever-lasting love, receive a tumbler, tee-shirt and stickers! What’s that Minty? Oh yeah, you’re right this is a rad deal!

    Your choice: ThinkingApp (PreK - 2nd) - OR - reThinkIt! (3rd - 12th).

    6 Supporters
    Select this reward
    $350
    Grandparents – Some Of The World's Best Educators

    Donate a 10-pack of lesson plans to your grandchild’s school. And by the way – you don’t have to be a grandparent to pick this package. You just have to love kids!

    Your choice: ThinkingApp (PreK - 2nd) - OR - reThinkIt! (3rd - 12th).

    0 Supporters
    Select this reward
    $750
    School Safety ALL STARS

    You'll be listed on our site as a School Safety ALL STAR + you get all of the cool swag – tumbler, tee, stickers and yes, Minty says you also get our everlasting love. If you don’t want to be identified, no worries, just let us know at checkout. But we’ll still carry our appreciation for you in our hearts!

    Your choice: ThinkingApp for PreK - 2nd grades - OR -  reThinkIt! for 3rd - 12th grades.

    0 Supporters
    Select this reward
    $2,500
    Supporting With Honors – Limited Edition – ThinkingApp

    Purchase for Prek - 2nd grade schools. You will be listed on our site (if you like) + you get all of the swag – tumbler, tee, stickers and our everlasting love for being part of a team who shares a commitment to teaching our little ones.

    0 Supporters
    Select this reward
    $5,000
    Supporting With Honors – Limited Edition – reThinkIt!

    Purchase for 3rd - 12th grade schools. You will be listed on our site (if you like) + you get all of the swag – tumbler, tee, stickers and, of course, our everlasting love! We thank you for joining us in our quest to ensure our nation’s kids thrive.

    0 Supporters
    Select this reward

    Rewards

    Monetary Contribution

    Any contribution amount is appreciated and helps us lead the charge on school safety and education reform. Together we can use business as a force for good – helping our nation’s kids be just that – kids.

    7 Supporters
    Contribute
    $10
    reThankYou!

    We thank you for supporting and joining our mission to provide proven tools that give kids the help they need with life and the people around them.

    3 Supporters
    Select this reward
    $20
    Bridge Builder

    Help us bridge the gap for the 80% of school children who need mental health services but won’t receive them.

    Your choice:  reThinkIt! stickers are round with the large sad-to-happy face logo sporting the mantra – “reThinkIt! for the health of it” – that helps remind 3rd - 12th graders to stop and think things through - OR - ThinkingApp stickers are oval with a friendly reminder from Minty to shake your bot once in a while.

    Why shake your bot? Because Minty doesn’t have a tail to wag!

    7 Supporters
    Select this reward
    $75
    Impact Funder

    You’re making a huge impact by supporting our mission to bring social-emotional learning tools to school children! Hydrate and advocate with a branded Tumbler and Sticker pack! A 14-ounce tumbler, push-on lid, double-wall stainless steel, 5.75” tall.

    Your choice: ThinkingApp (PreK - 2nd) - OR - reThinkIt! (3rd - 12th).

    2 Supporters
    Select this reward
    $150
    Most Likely To Help Students Succeed

    Your contribution helps children feel safe in school so they can focus on learning. In addition to our ever-lasting love, receive a tumbler, tee-shirt and stickers! What’s that Minty? Oh yeah, you’re right this is a rad deal!

    Your choice: ThinkingApp (PreK - 2nd) - OR - reThinkIt! (3rd - 12th).

    6 Supporters
    Select this reward
    $350
    Grandparents – Some Of The World's Best Educators

    Donate a 10-pack of lesson plans to your grandchild’s school. And by the way – you don’t have to be a grandparent to pick this package. You just have to love kids!

    Your choice: ThinkingApp (PreK - 2nd) - OR - reThinkIt! (3rd - 12th).

    0 Supporters
    Select this reward
    $750
    School Safety ALL STARS

    You'll be listed on our site as a School Safety ALL STAR + you get all of the cool swag – tumbler, tee, stickers and yes, Minty says you also get our everlasting love. If you don’t want to be identified, no worries, just let us know at checkout. But we’ll still carry our appreciation for you in our hearts!

    Your choice: ThinkingApp for PreK - 2nd grades - OR -  reThinkIt! for 3rd - 12th grades.

    0 Supporters
    Select this reward
    $2,500
    Supporting With Honors – Limited Edition – ThinkingApp

    Purchase for Prek - 2nd grade schools. You will be listed on our site (if you like) + you get all of the swag – tumbler, tee, stickers and our everlasting love for being part of a team who shares a commitment to teaching our little ones.

    0 Supporters
    Select this reward
    $5,000
    Supporting With Honors – Limited Edition – reThinkIt!

    Purchase for 3rd - 12th grade schools. You will be listed on our site (if you like) + you get all of the swag – tumbler, tee, stickers and, of course, our everlasting love! We thank you for joining us in our quest to ensure our nation’s kids thrive.

    0 Supporters
    Select this reward