What is Rivu?
How often do you look at product reviews before you purchase?
In 2019, 93% of consumers reported that product reviews had an influence on their purchase decision.
Last question, would you prefer written reviews or video reviews?
Not only do 66% of consumers prefer watching over reading, but Youtube has also reported that 68% of Youtube users watched a video to help them make a purchase decision.
Taking all of that into consideration we would like to introduce Rivu!
Rivu is an Android/iOS all video app that will allow consumers to watch real product reviews and demonstrations and purchase them right then and there! Picture TikTok and Pinterest combined with an option to add to cart and buy products on the spot! Or Amazon with an all-video option of their product reviews!
Through Rivu, we will provide:
- Easy digital advertising
- Affordable brand awareness
- Real social proof
Combined they have over 10 years of experience in e-commerce. Both Angie and Kai were fed up with companies such as Facebook and Amazon changing their algorithm every six months making it complicated and more expensive to acquire customers. Having spent over $600,000 in advertising on such platforms with declining results, they realized the struggles and inconveniences of marketing products online has moved away from quality and is focused only on the quantity. This is when they decided to do something about it.
- Digital Advertising- A process that is not easy for the common seller
- Brand Awareness- Has become too expensive for small companies
- Social Proof- Has become unreliable for e-commerce sellers and buyers
A mobile application focused on social proof. Choose products based on video reviews and the network of inviduals who like what you like. Feel confident buying and selling anything.
Rivu is raising money through iFundwomen to build a beta version of the app that will demonstrate traction for this idea, conduct early user testing and targeting. We would also like to extend the opportunity for women of iFundwomen to become some of the first Rivuers! Whether you're a brand owner, an online shopper, or a nano-influencer, there is something for you!