Our Mission:
The Boujie Buddha is providing a unique outlook to women for traveling with style, comfort, versatility, and cultural appreciation.
Have you been curious what to wear on a trip abroad to Thailand? Japan? Or Europe? The Boujie Buddha is your one stop shop for bundling everything you’d need to travel. You can explore worldwide collections on what we recommend to wear to a specific country to respect the culture yet still representing current trends. We sell fashion, jewelry and travel necessities such as luggage, and accessories that make traveling not only convenient but useful. We provide travel tips and tricks through our blog. Our goal is to help women prepare to explore the world and create amazing experiences. The Boujie Buddha is luxurious in lifestyle yet humble in character. We are more than a boutique; we are an outlet for women to feel inspired.
Marketing Strategy:
Our target market is women ages 18-45 who live to travel and shop current trends. Influencers are a target market as they are already traveling and posting to social media to their thousands of followers. They will be able to “Become a Boujie Buddha” and create quality social media content to represent us and share a custom discount code to their followers to drive in more traffic. This is perfect to help us capture our products abroad and make more sales. We will advertise on Facebook, Instagram, and Pinterest to share travel blogs and products they will also be able to shop via those platforms or our website. We are currently an online boutique that offers worldwide shipping. We would like to open a brick and mortar location in Denver, CO
Progress/Proof:
Our LLC, website and branding is complete. We are in the process of sourcing and reaching out to brands we feel represent our style and requesting dropshipping from them or their vendors to help reduce inventory, but most vendors offer wholesale prices for products for us to ship. Aside from selling other brands in our shop, we would like to private label our own clothing, jewelry, and travel accessories. We will be attending the largest tradeshow in the United States called Sourcing at Magic Las Vegas. We will be able to connect with thousands of vendors and get the word out about our brand and find more products to sell. We simply need the funding to purchase products at wholesale prices, and a brick and mortar location to establish a presence and store inventory.
Objectives/Future:
The Boujie Buddha will be a local presence in Denver, CO and will rapidly expand worldwide via social media. We will become a movement for women to come together and connect with the world. We will become the new Vogue meets Travel Advisor. Our options are endless for content. Location for product photo shoots and blog travel topics are limitless. Models are already worldwide and sharing to millions of followers. We will offer a travel experience through our boutique that not only educates, but inspires women to get out and see the world. Women will be able to envision themselves on their excursions while shopping and that concept alone will drive sales by simply manifesting.
What does this funding cover?
This funding will go toward investing in quality products ranging from clothing, shoes, jewelry, luggage, and accessories related to travel. Not only will we offer other reliable brands, but we will private label our own products. We have plans to invest into our marketing strategy and constantly investing and branding new inventory, even down to the thoughtful packaging. We will be able to invest in a store front that will establish a presence in Denver and drive in more sales to the community. This location will house all our inventory and provide a shipping station. This funding will also help with our SEO and Copy strategy to become number one on search engines and marketing via social media. We will be able to invest in quality photo shoots and videography to capture our aesthetic and ultimately drive in more traffic and sales. This funding will also contribute to our blog to educate and inspire our customers. At the end of the day, we believe in quality and have strategic plans to be the best in the industry.
