Pilates Punx - Fitness for All - New Studio in LA!

There is a market for a Pilates studio that is different - when punk ethos meets fitness you get PILATES PUNX. It's Pilates for EVERY body.

Allie
Health + Science
$1,360
pledged of $50,000 goal
16
Backers
24
Days Left
Support now
Project Ends on March 15, 2019

Project Description

  • The Pilates Punx Mission:

Pilates Punx is looking to expand from private Pilates Sessions to a full blown studio offering group Reformer Classes as well as continuing to offer one-on-one private sessions.  Pilates Punx's ethos is to be Fitness for Everyone - we want to open a brick and mortar location that checks egos at the door, to make Pilates obtainable to everyone, to offer classes that are affordable and to create an atmosphere for the non-traditional Pilates practitioner.

  • What Pilates Punx DOES:

Traditionally Pilates has been exercise for dancers and physical therapy patients, making Pilates a boutique fitness option that wasn’t as common for the average body.  In more recent years, with more studios opening, it has become a well-known style of exercise with more studios opening, but the price point has kept it out of reach for many people.  Trendy fusion studios have added Pilates into their class offerings, creating hybrid “Pilates &” classes, but the price still is too steep for the average income household.  There also is a common misconception that Pilates is a female-centric style of exercise, while at its core it is beneficial to everyone — it was even invented by a man!   

 

The Echo Park/Silverlake/Los Feliz area is full of residents who aren’t making six-figure incomes that are still looking to get into shape, to nurse injuries, to alleviate body pain, and to treat their bodies better than they had.  Men and women can benefit from Pilates, but a lot of studios make this unreachable due to price point and limited class times.  Pilates Punx will fill the market need for an affordable Pilates studio that will appeal to both men and women.  Our punk rock/rock and roll vibe will appeal to the counter-culture, to those who need to take care of their bodies, but don’t find the average pilates or yoga studio to be appealing or a good fit.   Pilates Punx will be affordable for people who aren’t looking to dump all of their money into the latest fitness trend.  Pilates Punx will offer classes for those looking for traditional rehabilitative Pilates as well as Contemporary Pilates classes without any of the trendy hybrid class filler.

 

  • Here Is What We Do DIFFERENTLY: 

The fitness industry is an $80 Billion dollar industry and Pilates takes up 30% of it.  While there are already a number of studios in Los Angeles, there are not that many that combine both Classical Pilates and Contemporary Pilates classes at one studio, while remaining strictly Pilates.  Currently, there are no punk rock Pilates studios or anything like Pilates Punx in LA.  We are the ONLY punk/rock studio that exists to appeal to that market.  Our price point, focus on Pilates (and only Pilates) and our marketing angle is our competitive advantage.  While there are a number of Pilates studios in the city, the direct competition in the area that will hold the first Pilates Punx studio either offers hybrid studios (i.e. Pilates and spinning, Pilates and yoga, Pilates and treadmills) or their price point is much less affordable than our classes will be.  Pilates Punx will be the only studio on the east side offering strictly Pilates classes with an attention to form and details, that holds Classical AND Contemporary classes.

  • This Is What Your Investment or Donation Will Support:

Pilates Punx is seeking an investment in the amount of $100,000, half of which we are hoping to raise via crowdfunding.  The funds will be used to purchase equipment and to pay for start-up costs, for software, lease deposit and rent before we open our doors to clients, and to ensure that we have payroll for the first few months in case business starts out slowly.  

The remaining funds will also be used for working capital during this time of growth and expansion.  We anticipate clientele to grow and class sizes to fill as people learn more about us in our new location

  • Our Team:

Allie Guillerm, the company’s founder and lead instructor, has been teaching Pilates classes and one on one private Pilates sessions for 3 years.  She got her Pilates teaching certification, completing a 500+ hour program in 2016.  She has been running her own private Pilates business since 2016 as well as teaching group classes, gaining studio experience, and seeing how everything is run.  By seeking one-on-one clients in the Los Feliz neighborhood, she has a full schedule of private clients as well as teaching 22 group fitness class hours per week at two studios in the area where she has developed a following.  Rather than sending her personal clients to her studio classes when they move on from privates to group classes, having a brick and mortar Pilates Punx studio will allow clients to be retained in-house, retaining the Pilates Punx clientele at any level. Allie will use her experience and expertise in Pilates instruction as well as being an avid practitioner to hire a few other excellent trainers to work under her management.  You can expect that all trainers to be added to the Pilates Punx schedule will have the same level of expertise and fun attitude that Allie brings to her clients!

 

 

Pilates Punx is near and dear to my heart, thank you so much for taking the time to read, for backing us, for spreading the word to anybody and everybody.  Without you, this couldn't be possible - please know that you are very appreciated!

The Project FAQs

Frequently Asked Questions:

  • What the heck is Pilates Punx?

After years of developing my craft and carving out my niche in the fitness world, I created the concept of what would appeal to me if I didn’t already know about Pilates and what would appeal to my friends outside of the fitness world.  

There is a market for a Pilates studio that is different.  One that isn’t intimidating to people unfamiliar with Pilates, that is intriguing to those who are into alternative music, that doesn’t turn off people who are looking to get fit or rehabilitate their body, but they just can’t stand the overall aesthetic of your average yoga or pilates studio.  I want to offer something that is affordable and obtainable to everyone. Classes will be reasonably priced with a full roster to make it possible to work for every client’s schedules, not just the 9-5er.

The end result will be a full roster of classes that are consistently attended, a group of instructors that are passionate about what they are sharing with the clients and are happy to work at Pilates Punx.  We have reached success when we have gotten the skeptic in the door and turned them on to Pilates.  I have met a lot of clients who find their way to Pilates through injuries, chiropractor and doctor recommendations, or word of mouth.  Pilates Punx will have a reputation for feeling amazing and being fun.  I want our clients to rave to their friends and bandmates, show-goers to nurse their maimed moshpit bodies, Pilates lovers to get a great workout, rock listeners to find relief in the playlist, to get lost in a 50 minute class that went by in a blink of an eye because they were having a great time.

Ultimately I want to start a studio because I believe in Pilates and I want to share it with anyone and everyone, tying in my passion for music.  I want my own space to bring in my existing clients, but to also grow and develop a larger client base and host my own group classes.  I love teaching group classes, but I don’t get to offer my musical take on things when working for other studios.  While I am very well aware that there are plenty of Pilates Studios in LA, a lot of them are hybrid studios trying to offer a “Pilates AND” class.  I want to be straight up Pilates.  The draw is the punk rock aspect.  Let’s be real: Rock n Roll is cool.  Clients will try it just because it seems cool, and stay because it feels amazing.  There’s a market for clients who are turned off by the new age affiliation of Yoga and Pilates who really ought to be doing Pilates!

  • Why should I donate to Pilates Punx?

Because everyone should do Pilates!  Let's make it possible.  You might know me, you might not, but I will not stop until this studio is open and people in LA have an affordable fun choice where they can commit to being better to their bodies.

I have tried to make this crowdfunding campaign incentive-based; we're not just looking for donations (although if that is what you'd like to do, of course, that is appreciated!)  I put together packages that are essentially pre-paying for the services that you will be seeking out once we get our doors open.  But rather than waiting for this to happen, you get to be a HUGE part of Pilates Punx opening!  You will get a great deal on classes and private lessons AND you will get items that will not be offered to anyone other than donators!  This exclusive Pilates Punx gear will only be offered to our funders, and you will also get to vote on which style goes into limited production!  

  • Where will the Pilates Punx studio be located?

The permanent location will be secured once some of our funding goes through, but it will definitely be on the eastside - Los Feliz/Silverlake/Echo Park area of Los Angeles.  We currently have our eyes on a place in Echo Park right on Sunset, but permanent location TBD!  The sooner the funding goes through the sooner we lock in our exact location!

  • WHEN will the Pilates Punx studio open?

While we currently have our eyes on a place in Echo Park right on Sunset, and the permanent location is TBD, and the sooner the funding goes through the sooner we lock in our exact location - we aim to open by June 2019, if not sooner!  So don't wait to grab your savings!

  • But what IS Pilates?

Pilates is a system of exercises using special apparatus, designed to improve physical strength, flexibility, and posture, and enhance mental awareness.  No, it is not yoga.  It is strengthening and lengthening, and it's no joke!  Pilates is a life-changing set of exercises that can be modified for anyone, from a beginner to a Pilates master, injured or able-bodied, young or old, man or woman.

  • Where can I read more?

Our website www.pilatespunx.com is a great start!
If you'd like to learn a bit more about Allie Guillerm and her passion for Pilates, why she started Pilates Punx, and more read her interview on VoyageLA!

 

alexis LLoyd
02/19/2019
Future Pilates Pro
$100
02/19/2019
Class Star
$50
Bahhhb
02/15/2019
Pilates Punx Stylin'
$25
Eric Norman
02/14/2019
Class Star
$50
Ken
02/13/2019
Class Star
$50
02/08/2019
Pilates Punx Stylin'
$25
Anonymous
02/07/2019
Pilates Punx Super Star!
$500
Dan E.
02/06/2019
Pilates Punx Stylin'
$25
Jim R
02/03/2019
Pilates Punx Stylin'
$25
z1bzmom
02/02/2019
Monetary Contribution
$50
Monetary Contribution

Just Because I Care

2 Supporters
Contribute
$10
I support you!

Because you support the need for affordable Pilates and you just want to see Pilates Punx happen!

1 Supporter
Select this reward
$25
Pilates Punx Stylin'

Reward: Pilates Punx Shirt

Thank you for supporting Pilates Punx! Please provide your email for a free shirt!

Please provide your email address to info@pilatespunx.com 

94 Left
6 Supporters
Select this reward
$50
Class Star

Reward: Pilates Punx Shirt + One Class

Thank you for supporting Pilates Punx! Please provide your email for a free shirt + a free class!

Please provide your email address to info@pilatespunx.com

76 Left
4 Supporters
Select this reward
$500
Pilates Punx Super Star!

Reward: Pilates Punx Complimentary Class Package with bonus 2 classes to bring a friend + 3 Private Sessions + Pilates Punx T-shirt & Pilates Punx Stainless Steel Water Bottle

Class Package can be redeemed for either first month of unlimited classes (you choose the start date!) plus 2 bonus passes for a friend (or keep for yourself!) OR 15+2 classes that can be within the first year of our studio opening.

Thank you for supporting Pilates Punx! Please provide your email for your complimentary class package, 3 private session with Pilates Punx trainer Allie Guillerm, and Pilates Punx goodies!

 

Please provide email address to info@pilatespunx.com

74 Left
1 Supporter
Select this reward
$100
Future Pilates Pro - Not LA Local

Exclusive Pilates Punx limited run t-shirt plus TWO Pilates Punx workout videos to follow at home.  For those of you who are into what we're doing but you aren't local to Los Angeles so a class and private in-person session isn't an incentive!

 

Thank you for supporting Pilates Punx! Please send us your email for complimentary videos. 

 

Please provide email to info@pilatespunx.com for complimentary videos and Pilates Punx swag!

59 Left
1 Supporter
Select this reward

Rewards

Monetary Contribution

Just Because I Care

2 Supporters
Contribute
$10
I support you!

Because you support the need for affordable Pilates and you just want to see Pilates Punx happen!

1 Supporter
Select this reward
$25
Pilates Punx Stylin'

Reward: Pilates Punx Shirt

Thank you for supporting Pilates Punx! Please provide your email for a free shirt!

Please provide your email address to info@pilatespunx.com 

94 Left
6 Supporters
Select this reward
$50
Class Star

Reward: Pilates Punx Shirt + One Class

Thank you for supporting Pilates Punx! Please provide your email for a free shirt + a free class!

Please provide your email address to info@pilatespunx.com

76 Left
4 Supporters
Select this reward
$500
Pilates Punx Super Star!

Reward: Pilates Punx Complimentary Class Package with bonus 2 classes to bring a friend + 3 Private Sessions + Pilates Punx T-shirt & Pilates Punx Stainless Steel Water Bottle

Class Package can be redeemed for either first month of unlimited classes (you choose the start date!) plus 2 bonus passes for a friend (or keep for yourself!) OR 15+2 classes that can be within the first year of our studio opening.

Thank you for supporting Pilates Punx! Please provide your email for your complimentary class package, 3 private session with Pilates Punx trainer Allie Guillerm, and Pilates Punx goodies!

 

Please provide email address to info@pilatespunx.com

74 Left
1 Supporter
Select this reward
$100
Future Pilates Pro - Not LA Local

Exclusive Pilates Punx limited run t-shirt plus TWO Pilates Punx workout videos to follow at home.  For those of you who are into what we're doing but you aren't local to Los Angeles so a class and private in-person session isn't an incentive!

 

Thank you for supporting Pilates Punx! Please send us your email for complimentary videos. 

 

Please provide email to info@pilatespunx.com for complimentary videos and Pilates Punx swag!

59 Left
1 Supporter
Select this reward