Consumers want convenience. Convenience comes at the expense of having something beautiful in your life (think of 80% of the things you see at Costco). Life is stressful and messy- kids have a never-ending schedule and mom does too.
We’re expected to do so much more than we’ve done in the history of human kind and yet, we’re supposed to look great doing it (Instagram anyone?). No one knows how to really recycle, let alone compost. Consumers with advanced degrees stand before recycling bins completely perplexed on whether or not an item is recyclable and if it is, which bin does it go into?
The US Paper Industry reached a value of $20.5B in 2017 and is expected to reach close to $22B by 2023. Everyone needs more time. It’s time to have more time. It’s time to be able to do it all.
Families look different today than they did 50 years ago- mom doesn’t often have time to stand in front of the sink. She’s also running to a job, the school, on errands (hence our line of notes and notebooks) and needs a break or something to smile about.
Every single product in the Paper Greats line provides more convenience, helps her feel she has it a little more together and gives her time, all the time.
Paper Greats products are beautiful at the lowest cost to the planet. They are convenient and accessible to everyone. All our products are 100% nationally recyclable and compostable in the US, which takes the guess work out for consumers. And have you seen Social Media? We slay.
We will be spending the money we raise to fund our national recycling program with Terra Cycle as well as the inventory of the cups themselves. Paper Greats will be the first PLA cup to be nationally recyclable and compostable in the US. Most other cups made of the same components end up in landfills or in our oceans. How, you ask? Most municipalities that participate in recycle programs in the US lack the resources- they simply don't have the machinery that is required to process these materials (our cups, along with hundreds, if not, thousands of others!). This is why it is so important for both company and consumer to get involved.
Heather K. Terry Co-founder & Executive Sensei: Heather has worked within CPG start-ups for over 10 years. She is one of the founders of NibMor Chocolate which can be found in thousands of retail locations within the US. She started and ran Ggachi Bakery in Greenwich, CT and is the author of From Broadway to Wall Street: Cautionary Tales of an Unlikely Entrepreneur (available on Amazon). Most recently, Heather was the VP of Sales for S.W. Basics, an all natural skin care company where she significantly grew the company's brick and mortar door count and helped revamp the ecomm strategy with several large ecomm partners. Heather is and has been an advisor to dozens of start-up ventures. She is a graduate of Valparaiso University, has her masters degree from Mason Gross School of the Arts at Rutgers University, is a graduate of The International Culinary Center, and is currently working on her Certificate of Marketing at The Wharton School.
Selina Fletcher Co-founder + Idea Jedi: Selina worked as a Professional Organizer and then spent a decade in the financial industry using her attention to detail and highly organized personality to support C-Suite Executives. Most recently she worked at Bridgewater Associates, a globally recognized investment manager and prior to that at MKP Capital. She is a graduate of Georgetown University and holds a master’s degree from SOAS University of London. Selina loves finding ways to create less stress, less mess, and more smiles. She enjoys making people happy, entertaining, and saying no to dishes.
