Meet Mikki, she is experiencing extreme itching, increased vaginal discharge, and a fish-like odor. Understandably, Mikki was worried, but she was too embarrassed to talk about it with her family or her doctor. She was desperate for answers!
Like most of us do, she turned to Google. Mikki found herself in a rabbit hole of overly clinical information and worst case scenarios. To make matters worse, her friends jumped to conclusions and only added to her stress.
Health is deeply personal. When something is off it can make you feel vulnerable and isolated both emotionally and physically, especially if you can’t visibly see what’s going on. The inequity in healthcare only adds to the stress for women.
The undervaluing and stigmatization of women’s sexual & reproductive health has caused women to be continuously left out the conversation when it comes to their bodies. They encounter way too many physical and emotional barriers when it comes to healthcare. A lack of open-dialogue and available resources often prolongs the timeline for women to seek the care they desperately need and deserve.
At Ovee, our mission is to provide women with a safe space to find answers to their questions, receive emotional support from a welcoming community, and ultimately lessen the mental burden that often accompanies reproductive health.
Using the Ovee concierge, women can find answers to their questions, relevant content, helpful resources, debunked misconceptions, alternative product reviews, and an opportunity to relate to other women’s experiences. Instead of the anxiety inducing results of a google search, our platform provides honest content and solutions, vetted by a medical professional.
We’re tackling subjects and misconceptions that you might not want to type into your browser in public–– for example:
“can I give my boyfriend my yeast infection?” or "can I get pregnant while I'm on my period"
After extensive customer interviews, we’ve realized not every problem can be solved digitally. We’re bridging this gap by incorporating commerce into our platform so women have actionable steps to attaining the resources they need. As a member of the community, our customers are encouraged to transparently share their thoughts on the products they’ve tested. Choice is powerful in health, we strive to be an aggregator of the resources that are available to women.
How does it work?
She navigates to our search concierge, where she can ask her question in a safe space without the fear of judgement or stigma. Using natural language processing and training data from our community, we are able to detect that Mikki is having abnormal discharge and odor and direct her to a FAQ about vaginal infections. All of our content is vetted by research and our medical advisor, so Mikki feels confident that she can trust the information.
After reading through the information on vaginal infections, Mikki comes to her own decision to that she needs to see a doctor and we are able to find low-cost resources based on her preferences. It turns out that she has Bacterial Vaginosis which is extremely common and easily treatable.
But as many of us know, there are issues that aren’t always strictly medical. Mikki is terrified of telling her boyfriend that she can't have sex for a week because of her infection. She wants advice from other women like her and we are able to point her in the direction of a community members blog post about how she handled a similar situation.
Even after her infection has cleared up, Mikki comes back to Ovee when she thinks that her favorite brand of scented tampons could potentially cause further irritation. She is curious about alternatives. The co-founders of Ovee, alongside the feedback from our box box testers write transparent reviews so women like Mikki can decide if a product is right for them.
In the future, Mikki can return to Ovee if another issue or concern arises. Until then she has the opportunity to give back to the community by subscribing to the Box Box to test products and supports other women by sharing her experience.
The co-founders, Jane and Courtney, have been friends since they both began the MFA Design & Technology program at Parsons three years ago. They met in their first ever studio class and quickly became friends when they realized they shared a similar path to Grad School - degrees in biology, working in a laboratory, changing their minds about med school, and finding their way to New York City. Since creating Ovee, they have become the ultimate work wifeys - the first person they talk to in the morning and the last person they talk to at night. As user centered designers, developers, former health scientists, but mainly as women, they have been focused on using their knowledge and skills to build a product that creates a safe space for open dialogue when it comes to difficult topics.
Joined by Maddy, the head of user experience, and April, the medical expert, the Ovee team is a badass community of designers, artists, developers, and medical professionals who have dedicated their lives to giving women agency over their health.
At Ovee our strength is in our engaged community, and it's important for us that the Ovee community is as closely involved in development as possible, whether it's feedback, suggestions, user testing, cheering us on, spreading the word, or ,in this case, even helping us raise funds!
iFundWomen, a crowdfunding platform supporting female entrepreneurs, is the perfect place for us to get the Ovee lady gang involved!. The funds from our crowdfunding campaign will be used to accelerate the development of Ovee and allow us to hire our part-time employees full-time! Moving forward we will focus on scaling what we know works so well with a smaller community.
THANK YOU FOR YOUR SUPPORT!
Thank you for helping us to empower women to take control of their health! Your help means the world to us. We wouldn't be here without you! 💖💖💖