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Onward to Veggie Success!

We're on a mission to show families that veggie-learning can happen without "the veggie fight." Picky eaters can learn to love veggies too!

$10,000
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Project Description

 

MISSION: At EasyPeasie, we are on a mission to make the veggie-learning experience less stressful for the parents and fun for the kids!

THE PROBLEM: Most parents struggle with getting kids to eat their veggies.  We know from USDA surveys that 90% of Americans do not meet the daily minimum vegetable intake recommended.  Pediatric research has shown us that the earlier and more often infants and toddlers are exposed to vegetable flavors, the earlier they take to these flavors, and the more likely they are to eat a variety of vegetables later in life.  EasyPeasie Veggie Blends provide families a new and innovative tool to “palate-prime” children for vegetables by allowing for repeated, discreet exposures to a variety of vegetable flavors at every meal.

Sneak EasyPeasie into pancakes and kids' other favorite foods and smoothies

 

THE OPPORTUNITY and THE MARKET: Even bitter and complex flavors – like those found in many veggies – can be learned!  EasyPeasie Veggie Blends give families a simple and easy way to get in repeated, discreet exposures to a variety of vegetable flavors at every meal.  At our current price point, our target market in the US is families with children under 13 years, at or above the median income.  There are approximately 17 million households meeting these criteria. We estimate from a nationwide study on our Blends conducted in 2018 that 60% of this group would be at least one-time EasyPeasie customers, and 25% of this group would be enthusiastic and repeat customers.  We know that, with exposure, we can find the families that need our PeaPod!

Veggie-up ketchup and other sauces with EasyPeasie Veggie Blends

 

WHO WE ARE (THE TEAM) and OUR VALUE PROPOSITION: Easy Peasie, LLC is owned and operated by two sisters, a pediatrician and a PhD engineer/mom of two.  From our combined vantage point, we have a 360 degree view on children, parenting, nutrition, and problem solving.  EasyPeasie Veggie Blends are our tasty combinations of 100% dried and ground vegetables, originally created to get the kids in our family warmed up to veggie flavors.  Like seasoning, EasyPeasie Veggie Blends can be sprinkled onto any food or drink, for a simple, whole-food, veggie-upgrade.  We created the tastiest, easiest way to “veggie-up” any meal, snack, or smoothie.  Our Blends and veggie-teaching programs are helping families near and far win “the veggie fight,” including being loved by feeding specialists, speech and language pathologists (SLPs), and occupational therapists (OTs).  Our partnerships with clinicians such as these, pediatricians, chefs, and other businesses focused on healthy lifestyles make EasyPeasie well-positioned to get this very familiar yet very new veggie-teaching tool into parents’ toolkits.

EasyPeasie founders and products

 

OUR PLAN FOR THE FUNDING: With access to this funding, we will be able to: fund our next production run, buy more advertisements to build on our “Mindy (Kaling) momentum” from the Spring, and access expert advice on further improving our e-commerce stats and prepare our pitch to retailers.

EasyPeasie and Mindy Kaling
EasyPeasie is one of Mindy Kaling's favorite things!

Updates

The Campaign FAQs

 

What is EasyPeasie?

EasyPeasie Veggie Blends are our custom combos of all natural dried, then ground vegetables.  The veggies in our Blends are specially selected to have well-balanced flavor and nutrition.

How do I use EasyPeasie Veggie Blends?

We recommend sprinkling EasyPeasie Veggie Blends on foods and snacks your kids already love!   EasyPeasie also mixes into hot or cold drinks!  Many recipes say “season to taste;” we Peas like to say “season to nano-taste.”  Add as much as you like until the taste becomes too noticeable to your little one.  Start with a half a teaspoon or a few shakes and work your way up from there!

What foods can I put EasyPeasie on?

Foods on which families have used EasyPeasie include: oatmeal, cereal, rice, popcorn, cold-cut and PB&J sandwiches, macaroni and cheese, applesauce, spaghetti, pizza, baked beans, eggs, smoothies, to name a few!  Parents have also mixed EasyPeasie before cooking into foods like pancakes, brownies, and burgers!

How should I store EasyPeasie at home?

Like other dried food products and spices, EasyPeasie is best stored in a cool, dry, dark place.

Is EasyPeasie only for kids?

EasyPeasie is for kids and adults!  While primarily for kids who are learning to love vegetables, adults who want to add extra vegetable nutrition to their meals also use EasyPeasie.  They take advantage of its long shelf life and easy use as “veggies on-the-go”.  An easy guideline for adults is 1.5 – 2 tablespoons of EasyPeasie adds 1 whole cup of veggie nutrition!  An easy "veggie upgrade" to any soup or smoothie!!

Is eating EasyPeasie the same as eating whole vegetables?

No.  All dehydrated foods have less water-soluble nutrients than the whole foods from which they are derived.  But fiber, minerals, and other water-insoluble vitamins and nutrients are maintained.  Our ultimate goal, like that of all parents, is to get kids to eat both an adequate number and variety of whole vegetables.  Think of EasyPeasie as a bridge to that goal, providing wholesome vegetable nutrition along the way.

Where are your vegetables from?

Our commercial kitchen partners work with American and international farms (Canada, Europe, South America) to obtain the best, non-GMO vegetables at peak season.  Between us and our partners, we source veggies from farms where we have established relationships, always prioritizing American farms for our Blends.  100% of our Blends are made here in the USA.

My kid has allergies. Can she have EasyPeasie?

Children with allergies to any of the listed ingredients in EasyPeasie should not have EasyPeasie. Regarding common allergens, EasyPeasie contains:

NO peanuts
NO milk
NO shellfish

Tree nuts, eggs, soy, and wheat/gluten are present in the same facility as EasyPeasie but are NOT ingredients in EasyPeasie.  All equipment is washed, allergen-cleared, and protein-tested prior to packing of EasyPeasie products.  Children with severe allergies may need to avoid foods even present in the same facility as the food to which they are allergic.  Please consult your pediatrician or allergist for specific advice.

How much EasyPeasie equals 100% Daily Vegetable Servings?

Vegetable serving sizes for children vary by age (according to the American Academy of Pediatrics).  Many families ask us how much EasyPeasie their kids need everyday.  For a 2-year-old, 2-3 teaspoons of EasyPeasie equals 100% of his/her Daily Serving of Vegetables.  For a 3-year-old, 3-4 teaspoons of EasyPeasie equals 100% of his/her Daily Serving of Vegetables, and so on...

Keep in mind that there is no such thing as eating too many veggies!  Use EasyPeasie to get in extra veggie nutrition wherever you can.  But don’t forget to still put those whole veggies on the plate for kids to explore!

Visa
06/15/2021
Monetary Contribution
$10,000
Monetary Contribution

Just Because I Care

1 Supporter
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10,000.00 USD
PeaPod Angel Status!

You've just made it possible for thousands of new families to learn about and be helped by EasyPeasie Veggie Blends and we are THANKFUL!

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About the Entrepreneur

Hallandale beach, FL
Created 1 Campaign
Family

Rewards

Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
10,000.00 USD
PeaPod Angel Status!

You've just made it possible for thousands of new families to learn about and be helped by EasyPeasie Veggie Blends and we are THANKFUL!

0 Supporters
Select this reward