on the go GLAM was founded by Joy M. Hutton. She is a seasoned professional with a strong strategy orientation and has worn many operating hats before she started her management consulting firm, Joy of Consulting. She is a visionary and possesses the skills to formalize a company's strategic planning processes and cultivate working relationships across the organization.
She is a true advocate of small businesses and giving back to her community through mentorship and supporting female entrepreneurs.
Although there are beauty on demand apps that exist, Joy's ability to tap into people and processes will allow her to streamline and scale the business in a number of ways as well as show the providers how much they are valued.
Joy came up with the idea of on the go GLAM when she traveled to L.A. for an event and she did not have anyone to do her makeup at 7:00 a.m. She didn't have time to do research on local makeup artists. She thought, "wouldn't it be great if there were an app where I can book someone to come to my hotel?"
Check out this video from our first Pop Up Event with Ellevate Network!
Beauty services can be booked in three simple steps via the on the go GLAM app:
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Choose your service: hair, makeup or nails.
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Book your appointment: conveniently make payments on the app and track previous and upcoming appointments.
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Prepare to be GLAMorous: track your artist and have the ability to contact them prior while they are on their way to you.
How many times have you gone to a salon and they are closed? or couldn't break away from the kids? or you went out of town for a special event and did not do research on a makeup artist or hair stylist?
Busy moms and professional women have one thing in common: not having enough time! on the go GLAM provides the convenience of receiving beauty services in the convenience of your home, office or hotel when you are simply not able to get to a salon. It is also great for group events such as a bridal party or a girl's night out. There are so many scenarios where on the go GLAM's services are ideal in order to buy back your time.
And men, we have not forgotten about how on the go GLAM can help you as well! For starters, you can buy gift cards for the special women in your life. After the initial launch, we will open the platform to offer grooming services for men as well. Stay tuned!
on the go GLAM is both B2C and B2B which makes us unique:
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We will work with salons to fill empty seats to accommodate walk-in appointments.
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We will work with corporations to tap into their health and wellness initiatives and employee perks programs to offer employees services.
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We will work with retailers who sell beauty products, to offer a pop-up GLAM Counter that will be booked through a kiosk. Imagine, going to a Walgreens or CVS, for example.
Like any business, it is important to identify ways to scale to account for people not returning to the consumer facing platform consistently. The aforementioned methods allow us to earn different revenue streams.
Often times in consumer facing platforms, the provider is often forgotten. At on the go GLAM, we are invested in providing the tools and resources the service providers need to be beauty entrepreneurs through our GLAM Institute. Most of the providers on the platform are seeking to expand their clientele and earn supplemental income.
We will train providers in such areas as: customer service; marketing; branding; managing finances, and other topics related to entrepreneurship.
The funds from the crowdfunding campaign will be used to finalize the latest phase of the app development; hire a tech team; manage accounting and legal fees, and launch a robust marketing campaign.
