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nunchi: (re)defining luxury

we're on a mission to redefine luxury with sustainability, inclusivity, and retail activism.

$1,783
pledged of$25,000 goal
13
26Days Left
Fund it
Campaign Ends on November 10, 2021

Project Description

nunchi hello alice x sia scotch entrepreneurial fund winner

 

We're nunchi, a women of color-owned jewelry business on a mission to redefine luxury with sustainability, inclusivity, and retail activism. Our entire business leans on the Korean concept of nunchi (an innate connection to society) to build a brand that is sustainable in theory and practice. That includes everything from sustainable materials such as recycled gold and lab grown diamonds to sustainable business practices of body inclusivity, diverse representation throughout our production pipeline, and equity for people of color.

 

The current fine jewelry market is notoriously exclusionary, damaging to the global environment, and exploitative of marginalized communities.  There is increasing pressure on fashion brands to eradicate bad practices but little action to commit to environmental and social causes.

 

nunchi is the homegrown solution to an industry that is more concerned with greenwashing marketing efforts than addressing systemic change. Instead of just demanding a seat at the table, we're throwing our own dinner party and the guest list includes diverse creators and change makers who are here to steward the new definition of luxury.

 

1. We are deliberately using 100% recycled gold and sterling silver, as well as lab-grown diamonds and gemstones for our sustainable fine jewelry line. Lab-grown diamonds have the same chemical, physical, and optical properties as mined diamonds, but are conflict-free and do not cause over 396 billion pounds of hazardous waste to be dumped into water streams every year.* We see that as a pretty big impact to our community, and to our world.

2. Since our inception last year, we've held several product campaigns to highlight and support community organizations we deeply admire including The Bail Project, GOSO NYC, The Trevor Project, and The Marsha P. Johnson Institute through a donated portion of proceeds. While this was a critical first step in trying to do our part in this industry, we are only just getting started.

3. Not only does our supply chain consist of BIPOC, family-owned, immigrant-owned suppliers, we implement diversity & inclusivity efforts in both our marketing efforts and internal hires. As women of color, we are not only creating an inclusive space for BIPOC, we are also reclaiming physical space in the notoriously exclusionary jewelry industry.

it's time to give a damn.

 

how you can help

In short, sustainably sourcing high-end materials isn't cheap but it is oh so necessary. We've deliberately chosen to only work with accredited suppliers who share our mission for a more ethical industry, especially in regards to fair wages and transparent sourcing. Your funding will also help with our retail technology integration and to create, market, and launch a compelling campaign to educate consumers on their impact as fine jewelry customers. We believe people deserve the right to know the impact their purchasing has, because social activism and retail activism go hand-in-hand. 

 

who we are

nunchi co-founders jane adn michelle

 

Founders Jane and Michelle don't just have a passion for retail activism, they also have the industry credentials to compliment this venture. Having led the Buying and Product Management of multi-million-dollar brands at Amazon and Macy's, as well as grown a high-end jewelry brand from a 12-style assortment to a collection worn by celebrities including Beyonce, Madonna, and Rihanna (to name a few), their collective 20+ years breadth of experience perfectly positions them to tackle the $40 Billion fine jewelry market. 

 

who we've partnered with

For this campaign, we've partnered with women-owned businesses that align with our brand values of sustainability, diversity, and equity.  We started by supporting other small businesses and we remain committed to staying that way. 

  1. Human Nature is all about self-love and body positivity. These handmade and recyclable sculptures celebrate the body in all its forms. 
  2. Honey Lux upholds style and sustainability. The concept behind HoneyLux accessories is simple: to craft beautiful, luxury-quality pieces that make you feel confident about daily hair-care and self-care routines.
  3. Tharrazzo merges sustainability with design. Using earth-conscious and non-toxic raw materials, these creations are purposefully handmade.

 

join us as we redefine luxury

From day 1, we've leaned into the concept of nunchi and allowed it to guide both our mission and vision for the company. As women of color with immigrant roots, we are members of the communities we strive to represent with nunchi.  Every post, every purchase, every exposure to our brand is a touchpoint that can be used to educate and empower consumers with the knowledge of social justice issues and the various initiatives that can engage others to do their part. 

We hope you'll join team nunchi - your support means the world to us. 

cofounders jane and michelle's signatures

Updates

The Campaign FAQs

Questions? Check out our FAQ page here or email contact@livenunchi.com for any additional inquiries!

 

Veronica Zhai
10/15/2021
Get Bodied
$45
10/14/2021
Live nunchi
$189
Sara Akhrin
10/13/2021
Live Sustainably
$128
Jaz Henry
10/13/2021
Conscious Life & Style
$173
Jeremy Petranka
10/13/2021
Conscious Life & Style
$173
Ally
10/13/2021
Power nunchi
$25
Em
10/12/2021
Get Bodied
$45
10/12/2021
Mix and Match - Silver
$124
Amanda Oppenheimer
10/12/2021
Mix and Match - Gold
$230
Caroline Queen
10/12/2021
Mix and Match - Silver
$124
Monetary Contribution

Customize your donation (any monetary value).

0 Supporters
Select this reward
25.00 USD
Power nunchi

Thank you for powering nunchi. Look out for your shoutout on a tagged supporter post on our social page!

1 Supporter
Select this reward
45.00 USD
Get Bodied

*Crowdfunding Exclusive / Brand Collaboration with Human Nature*

The bold IMANI Figurine in Matte Black. Multi-functional as a sculptural work of art and a necklace holder. Made out of moldable concrete.

  • Recyclable 
  • Handmade
  • Height: 5 in
  • Width: 3 in
2 Supporters
Select this reward
124.00 USD
Mix and Match - Silver

Letra Earrings - One Pair
Don a personalized sparkle with our Letra Earrings, carefully hammered by hand for extra shine. Mix and match with other initials for a playful, layered look.

  • Made in Recycled Sterling Silver: a solid alloy consisting of 92.5% pure silver and 7.5% copper.
  • Height: 6mm

*Spell out two initials at checkout. We'll take care of the rest. 

3 Supporters
Select this reward
128.00 USD
Live Sustainably

*Crowdfunding Exclusive / Brand Collaboration with Honey Lux*

This set includes:
1 QTY Honey Lux Acetate Detangling Comb in Tortoise Shell 

  • Includes a reusable vegan leather pouch
  • Made from eco-friendly, plant-based cellulose acetate
  • Helps glide through hair to detangle and distribute hair treatments and improve scalp circulation
  • 12.5cm x 5cm 

+ 

1 QTY nunchi 14K Gold Filled Necklace with Freshwater Baroque Pearls

  • 100% Recycled 14K Gold Filled metals + freshwater baroque pearls
  • Waterproof
  • Carefully strung by hand
  • Length: 18 in
1 Supporter
Select this reward
173.00 USD
Conscious Life & Style

*Crowdfunding Exclusive / Brand Collaboration with Tharrazzo*

This set includes:

1 QTY nunchi Tai Hoop Earrings
Carefully crafted and hammered by hand, these hoops are incredibly light. 

  • Made in Recycled Sterling Silver: a solid alloy consisting of 92.5% pure silver and 7.5% copper.
  • Height: 20mm
  • Thickness: 3mm

1 QTY Tharrazzo Jesmonite Jewelry Tray in Terracotta Marble

  • Mixed, poured, sanded and sealed individually by hand.
  • Sustainably made with jesmonite, a water based composite material that contains zero solvents or VOCs.
3 Supporters
Select this reward
230.00 USD
Mix and Match - Gold

Letra Earrings - One Pair

Don a personalized sparkle with our Letra Earrings, carefully hammered by hand for extra shine. Mix and match with other initials for a playful, layered look. 

  • Made in Recycled 14K Yellow Gold: Our Recycled 14K Yellow Gold jewelry is luxury without compromise. Gold mining itself generates 44,000 pounds of waste for every 9 grams of gold mined; that is the same as comparing the weight of 3 elephants to that of 2 quarters. At nunchi, we use 14K Solid Gold that’s been recycled and has zero impact on the earth.
  • Height: 6mm

*Spell out two initials at checkout. We'll take care of the rest. 

2 Supporters
Select this reward
330.00 USD
Customize Your Initials

Customizable Initials Necklace

A modern twist on the classic nameplate. Customize our fine, 14K Yellow Gold chain with the letters of your choosing to create a piece as unique as you.

  • Made in Recycled 14K Solid Gold: Our Recycled 14K Yellow Gold jewelry is luxury without compromise. Gold mining itself generates 44,000 pounds of waste for every 9 grams of gold mined; that is the same as comparing the weight of 3 elephants to that of 2 quarters. At nunchi, we use 14K Solid Gold that’s been recycled and has zero impact on the earth.
  • Chain Length: 18" long cable chain.
  • Height of Initials: 6mm
  • Customizable up to 8 Initials.

*Spell out your initials at checkout. We'll take care of the rest. 

0 Supporters
Select this reward
365.00 USD
Get Bodied - Upgrade

*Crowdfunding Exclusive / Brand Collaboration with Human Nature*

This set includes:
1 QTY Human Nature bold IMANI Figurine in Matte Black

  • Multi-functional as a sculptural work of art and a necklace holder.
  • Made out of moldable concrete.
  • Recyclable and handmade.
  • Height: 5 in
  • Width: 3 in

+ 

1 QTY nunchi Venus Necklace

  • Made in Recycled 14K Solid Gold: Our Recycled 14K Yellow Gold jewelry is luxury without compromise. Gold mining itself generates 44,000 pounds of waste for every 9 grams of gold mined; that is the same as comparing the weight of 3 elephants to that of 2 quarters. At nunchi, we use 14K Solid Gold that’s been recycled and has zero impact on the earth. 
  • 0.025 ct High-Quality & Conflict-Free GH-SI Lab-Grown Diamonds: Lab-grown diamonds have the same chemical, physical, and optical properties as mined diamonds…and they’re conflict-free. We’re here to disrupt the myth that lab-grown diamonds are “fake”.
  • Chain Length: Adjustable 18-20" Chain in Recycled 14K Yellow Gold.
0 Supporters
Select this reward
700.00 USD
Luna Diamond Earrings - Silver
  • Made in Recycled Sterling Silver: a solid alloy consisting of 92.5% pure silver and 7.5% copper. The best part? All of nunchi’s Sterling Silver products are 100% recycled.
  • 0.60 ct High-Quality & Conflict-Free GH-SI Lab-Grown Diamonds: Lab-grown diamonds have the same chemical, physical, and optical properties as mined diamonds…and they’re conflict-free. We’re here to disrupt the myth that lab-grown diamonds are “fake”.
0 Supporters
Select this reward
950.00 USD
Luna Diamond Earrings - Gold
  • Made in Recycled 14K Solid Gold: Our Recycled 14K Yellow Gold jewelry is luxury without compromise. Gold mining itself generates 44,000 pounds of waste for every 9 grams of gold mined; that is the same as comparing the weight of 3 elephants to that of 2 quarters. At nunchi, we use 14K Solid Gold that’s been recycled and has zero impact on the earth. 
  • 0.60 ct High-Quality & Conflict-Free GH-SI Lab-Grown Diamonds: Lab-grown diamonds have the same chemical, physical, and optical properties as mined diamonds…and they’re conflict-free. We’re here to disrupt the myth that lab-grown diamonds are “fake”.
0 Supporters
Select this reward
1,000.00 USD
nunchi angel

Join us in New York for an intimately curated event to celebrate the official launch of nunchi sustainable fine jewelry. The safety of this community is our top priority, so we'll make sure to schedule this event when it is safe (Feb-Apr 2022). Don't worry, the goodie bag alone will be worth the wait. 

As a thank you, we would also love to add your name to a dedicated page on livenunchi.com.

0 Supporters
Select this reward
1,500.00 USD
Be Your Own Designer

Private jewelry design session including CAD and sample tooling. Design a custom piece or up-cycle an existing piece.

0 Supporters
Select this reward

Rewards

Monetary Contribution

Customize your donation (any monetary value).

0 Supporters
Select this reward
25.00 USD
Power nunchi

Thank you for powering nunchi. Look out for your shoutout on a tagged supporter post on our social page!

1 Supporter
Select this reward
45.00 USD
Get Bodied

*Crowdfunding Exclusive / Brand Collaboration with Human Nature*

The bold IMANI Figurine in Matte Black. Multi-functional as a sculptural work of art and a necklace holder. Made out of moldable concrete.

  • Recyclable 
  • Handmade
  • Height: 5 in
  • Width: 3 in
2 Supporters
Select this reward
124.00 USD
Mix and Match - Silver

Letra Earrings - One Pair
Don a personalized sparkle with our Letra Earrings, carefully hammered by hand for extra shine. Mix and match with other initials for a playful, layered look.

  • Made in Recycled Sterling Silver: a solid alloy consisting of 92.5% pure silver and 7.5% copper.
  • Height: 6mm

*Spell out two initials at checkout. We'll take care of the rest. 

3 Supporters
Select this reward
128.00 USD
Live Sustainably

*Crowdfunding Exclusive / Brand Collaboration with Honey Lux*

This set includes:
1 QTY Honey Lux Acetate Detangling Comb in Tortoise Shell 

  • Includes a reusable vegan leather pouch
  • Made from eco-friendly, plant-based cellulose acetate
  • Helps glide through hair to detangle and distribute hair treatments and improve scalp circulation
  • 12.5cm x 5cm 

+ 

1 QTY nunchi 14K Gold Filled Necklace with Freshwater Baroque Pearls

  • 100% Recycled 14K Gold Filled metals + freshwater baroque pearls
  • Waterproof
  • Carefully strung by hand
  • Length: 18 in
1 Supporter
Select this reward
173.00 USD
Conscious Life & Style

*Crowdfunding Exclusive / Brand Collaboration with Tharrazzo*

This set includes:

1 QTY nunchi Tai Hoop Earrings
Carefully crafted and hammered by hand, these hoops are incredibly light. 

  • Made in Recycled Sterling Silver: a solid alloy consisting of 92.5% pure silver and 7.5% copper.
  • Height: 20mm
  • Thickness: 3mm

1 QTY Tharrazzo Jesmonite Jewelry Tray in Terracotta Marble

  • Mixed, poured, sanded and sealed individually by hand.
  • Sustainably made with jesmonite, a water based composite material that contains zero solvents or VOCs.
3 Supporters
Select this reward
230.00 USD
Mix and Match - Gold

Letra Earrings - One Pair

Don a personalized sparkle with our Letra Earrings, carefully hammered by hand for extra shine. Mix and match with other initials for a playful, layered look. 

  • Made in Recycled 14K Yellow Gold: Our Recycled 14K Yellow Gold jewelry is luxury without compromise. Gold mining itself generates 44,000 pounds of waste for every 9 grams of gold mined; that is the same as comparing the weight of 3 elephants to that of 2 quarters. At nunchi, we use 14K Solid Gold that’s been recycled and has zero impact on the earth.
  • Height: 6mm

*Spell out two initials at checkout. We'll take care of the rest. 

2 Supporters
Select this reward
330.00 USD
Customize Your Initials

Customizable Initials Necklace

A modern twist on the classic nameplate. Customize our fine, 14K Yellow Gold chain with the letters of your choosing to create a piece as unique as you.

  • Made in Recycled 14K Solid Gold: Our Recycled 14K Yellow Gold jewelry is luxury without compromise. Gold mining itself generates 44,000 pounds of waste for every 9 grams of gold mined; that is the same as comparing the weight of 3 elephants to that of 2 quarters. At nunchi, we use 14K Solid Gold that’s been recycled and has zero impact on the earth.
  • Chain Length: 18" long cable chain.
  • Height of Initials: 6mm
  • Customizable up to 8 Initials.

*Spell out your initials at checkout. We'll take care of the rest. 

0 Supporters
Select this reward
365.00 USD
Get Bodied - Upgrade

*Crowdfunding Exclusive / Brand Collaboration with Human Nature*

This set includes:
1 QTY Human Nature bold IMANI Figurine in Matte Black

  • Multi-functional as a sculptural work of art and a necklace holder.
  • Made out of moldable concrete.
  • Recyclable and handmade.
  • Height: 5 in
  • Width: 3 in

+ 

1 QTY nunchi Venus Necklace

  • Made in Recycled 14K Solid Gold: Our Recycled 14K Yellow Gold jewelry is luxury without compromise. Gold mining itself generates 44,000 pounds of waste for every 9 grams of gold mined; that is the same as comparing the weight of 3 elephants to that of 2 quarters. At nunchi, we use 14K Solid Gold that’s been recycled and has zero impact on the earth. 
  • 0.025 ct High-Quality & Conflict-Free GH-SI Lab-Grown Diamonds: Lab-grown diamonds have the same chemical, physical, and optical properties as mined diamonds…and they’re conflict-free. We’re here to disrupt the myth that lab-grown diamonds are “fake”.
  • Chain Length: Adjustable 18-20" Chain in Recycled 14K Yellow Gold.
0 Supporters
Select this reward
700.00 USD
Luna Diamond Earrings - Silver
  • Made in Recycled Sterling Silver: a solid alloy consisting of 92.5% pure silver and 7.5% copper. The best part? All of nunchi’s Sterling Silver products are 100% recycled.
  • 0.60 ct High-Quality & Conflict-Free GH-SI Lab-Grown Diamonds: Lab-grown diamonds have the same chemical, physical, and optical properties as mined diamonds…and they’re conflict-free. We’re here to disrupt the myth that lab-grown diamonds are “fake”.
0 Supporters
Select this reward
950.00 USD
Luna Diamond Earrings - Gold
  • Made in Recycled 14K Solid Gold: Our Recycled 14K Yellow Gold jewelry is luxury without compromise. Gold mining itself generates 44,000 pounds of waste for every 9 grams of gold mined; that is the same as comparing the weight of 3 elephants to that of 2 quarters. At nunchi, we use 14K Solid Gold that’s been recycled and has zero impact on the earth. 
  • 0.60 ct High-Quality & Conflict-Free GH-SI Lab-Grown Diamonds: Lab-grown diamonds have the same chemical, physical, and optical properties as mined diamonds…and they’re conflict-free. We’re here to disrupt the myth that lab-grown diamonds are “fake”.
0 Supporters
Select this reward
1,000.00 USD
nunchi angel

Join us in New York for an intimately curated event to celebrate the official launch of nunchi sustainable fine jewelry. The safety of this community is our top priority, so we'll make sure to schedule this event when it is safe (Feb-Apr 2022). Don't worry, the goodie bag alone will be worth the wait. 

As a thank you, we would also love to add your name to a dedicated page on livenunchi.com.

0 Supporters
Select this reward
1,500.00 USD
Be Your Own Designer

Private jewelry design session including CAD and sample tooling. Design a custom piece or up-cycle an existing piece.

0 Supporters
Select this reward