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North 24th Home

help give our products a home away from home.
we're working towards retail readiness and need your help.

$15,621
pledged of$24,000 goal
43
22Days Left
Fund it
Campaign Ends on July 18, 2022

Project Description

FAMILY PHOTO
OUR TRUE NORTH

North 24th Home is on a mission to help families care for their homes, care for their wellbeing, and care for one another.  We create safe, nontoxic household cleaning essentials that capture the nostalgia and joy of Saturday morning cleaning.

THE PROBLEM

Cleaning is essential to maintaining a safe home. Unfortunately, many of the common household cleaning products on the market (including the "clean ones") are filled with toxins that can cause harm to our health and well-being. The Environmental Working Group reports that more than 2,000 cleaning products on the American market contain harmful chemicals that are linked to serious health problems like asthma, cancer, and reproductive toxicity -- health problems that many of our communities know all too well.

OUR SOLUTION

We've created safe, yet effective, household cleaning products made with ingredients that families can trust to clean their homes without causing harm. Household cleanliness is a top priority for us so we've formulated products that get the job done and get it done well -- using natural, plant derived ingredients that effectively remove dirt and grime without compromising one's health.

PRODUCT PHOTO

 

BUT WE'VE GONE A STEP FURTHER 

For many of us, our homes are more than just the brick and mortar that makes up the physical structure. Our homes are made up of our history, our stories, our memories, our lineage, and our traditions. And we believe it is important to care for the fullness of our homes.

That's why we pair each of our products with intentionally curated cleaning playlists that transform cleaning from a routine task to a joyful experience for families to connect, create memories, and care for one another - much like I experienced in my home.

OUR HOMES MATTER

Although we know our products can find a home away from home in the millions of homes across the US, we have been intentional in creating a brand that represents a large customer segment that is not currently represented in the cleaning aisles of most retailers. We are literally and figuratively filling white space by centering the Black home.

The Black family is often overlooked in mainstream branding and marketing. But did you know that the Black consumer over-indexes in household essentials spending? That's because, for many of us, our homes exist as our safe place in which we can retreat from a world that does't always see us, protect us, and honor us. And we deserve a brand of products that value our homes, value our families, and value our well-being.

According to Mintel's Black Consumers Culture & Community report, 77% of Black adults report that family is amongst the most important value for them and health comes as a close second. As a brand we are rooted in family and wellness and aim to ensure that Black families feel cared for, protected, and seen. North 24th Home is about more than just cleaning -- it's about celebrating the Black home, elevating stories of the Black home, and preserving cultural traditions like waking up on Saturday morning, putting a record on, and cleaning the house from top to bottom with the entire family.

ABOUT OUR FOUNDER

My name is Toria Edmonds-Howell and I am the founder and CEO of North 24th Home. I grew up in a little brick house on North 24th Street where Saturday mornings meant waking up, pressing play, and cleaning the house from top to bottom with my family. And although I have so many joyful memories associated with Saturday morning cleaning, I do not miss the headaches and nausea that resulted from the toxin filled products that were staples in my household -- that is why I've made it my mission to create products that allow families to care for their home, their well-being, and one another.

North 24th Home has a goal of entering mass-retail. And although the journey to store shelves is long (and expensive), I know that I can bring this dream into reality with the continued support of my community. I've been working HARD. Like really, really hard. I recently graduated from Target's Forward Founders accelerator program, completed the Caress x I Fund Women's crowdfunding accelerator, and I am currently participating in Goldman Sachs' One Million Black Women program, all while making, bottling, labeling, and packing every single order we've received. And did I mention I have a full time job as well?! 

Your support will help North 24th Home streamline and automate many of our processes so we can get more products into homes (and retail shelves) across the nation. Your support will also help us launch our refill system so you can recycle and reuse your beautiful North 24th Home bottles (while being kind to our greatest home, Earth).

WITH GRATITUDE

Thank you for taking time to learn more about North 24th Home and for supporting our efforts to change the way families care for the fullness of their homes. We see you. We honor you. We appreciate you. Welcome to the North 24th Home family.

 

Credits:

Video cover photo by Terell Artis @_eyeofagiant

Video filmed by Will Roye @123agency

Product photos by DeAudrea Sha Aguado @richmethods and Courtney Jones @courtneyj804

Video location: The Haus on Market @thehausonmarket

Updates

The Campaign FAQs

Frequently Asked Questions:

1. Who is the founder of North 24th Home? Toria Edmonds-Howell 

2. When was North 24th Home created? Although the story behind North 24th Home has always lived in Toria's heart, the brand officially launched in September 2020

3. When will I receive my rewards? Campaign contributors can expect to receive their reward no later than the following dates:

  • "For Music Lovers" Contributors: Playlist links will be shared within 7 business days of campaign contribution 
  • "Crew Love" Contributors: All shout outs will be made within 10 business days of you providing your family photo & definition of home
  • "Calling All Sorors" Contributors: All candles will be shipped by 08/01/2022
  • "Custom Made" Contributors: All custom candles will be shipped within 4 weeks of receiving your survey responses
  • "For Entrepreneurs" Contributors: One-to-one coaching sessions appointments available in August and September 2022
  • "Neat Freak" Contributors: All packages will be shipped by 08/01/2022

4. Where can I purchase North 24th Home products? Currently, products are only available for purchase via our e-commerce site (www.north24home.com)

5. How do we contact the company?

Kwame
06/23/2022
Monetary Contribution
$2,000
sedale.mccall@gmail.com
06/22/2022
FOR MUSIC LOVERS
$24
Tamara Dias
06/21/2022
FOR THE NEAT FREAKS
$250
06/21/2022
FOR THE NEAT FREAKS
$500
Theresa Bedeau
06/21/2022
CREW LOVE
$40
Floyd E. Miller
06/21/2022
CUSTOM MADE
$100
DuNeika Easley
06/21/2022
CALLING ALL SORORS TO THE FLOOR
$60
Courtney Rice
06/20/2022
CALLING ALL SORORS TO THE FLOOR
$60
Alethia Watford
06/20/2022
FOR MUSIC LOVERS
$24
Genia Rosenblum
06/20/2022
CALLING ALL SORORS TO THE FLOOR
$60
24.00 USD
FOR MUSIC LOVERS

As a thank you for your contribution to our campaign, we will send you a campaign-exclusive cleaning playlist made up of 24 songs that have been intentionally selected to capture the essence of North 24th Home as a brand. If you haven't experienced a North 24th Home playlist, you are in for a musical treat. We'll also send you a discount code for 15% off your next order -- good through the end of 2022. 

4 Supporters
Select this reward
40.00 USD
CREW LOVE

As a brand, we're all about family! As a thank you for your contribution to our campaign, we want to shout out your crew on our social media. 

This isn't any old shout out -- we'll ask you to submit a photo of your family (however you define that) and a few words about "what home means to you" to be featured on our social media!

This reward also includes a link to our campaign-exclusive cleaning playlist and discount code for 15% off your next order.

46 Left
2 Supporters
Select this reward
60.00 USD
CALLING ALL SORORS TO THE FLOOR

An exclusive candle created to honor our 22 founders and all of the Devastating Divas that carry forth the mission of Delta. With notes of pomegranate, vanilla, amber and sandalwood, you can expect a 9 oz candle with an approximate burn time of 40 hours. 

This exclusive candle will also come with a QR code that links to a cleaning playlist and a discount code for 15% off your next order. AOML. 

64 Left
16 Supporters
Select this reward
100.00 USD
CUSTOM MADE

As a thank you for your campaign contribution, we'll make a CUSTOM candle for you. Thats right -- a one of a kind candle, created just for you. We'll send you a brief survey to answer a few questions about yourself to help inform our creative process. We''ll use the information you provide to craft a candle scent exclusive to you. 

This reward also includes our campaign-exclusive playlist and a discount code for 15% off your next order.

16 Left
8 Supporters
Select this reward
150.00 USD
FOR THE ENTREPRENEURS

Starting and growing a business can be daunting, but it doesn't have to be. Connect with Toria, founder & CEO of North 24th Home, for a 60 minute small business 1:1 coaching session to help you accomplish your business goals. Coaching session (valued at $250) will be held via Zoom and will include a follow-up email with notes and action items based on our session. All sessions will be scheduled for August and September 2022. 

Coaching sessions can cover the following topics:

  • Building a brand with intentionality
  • Honing in on your brand story 
  • Approaching small business grant applications
  • Getting organized as a small business owner
  • Starting a small business on a small budget

This reward also includes a link to our campaign-exclusive playlist and a discount code for 15% off future orders.

 

9 Left
1 Supporter
Select this reward
250.00 USD
FOR THE NEAT FREAKS

As a thank you for your contribution, you will receive the full North 24th Home signature collection (all purpose cleaner, all purpose scrub, room & linen spray, and candle) + an unreleased product + a cleaning hack PDF full of all of our tips and tricks for maintaining a clean home.

You will also receive a link to our campaign-exclusive cleaning playlist and a discount code for 15% off a future order.

20 Left
4 Supporters
Select this reward

About the Entrepreneur

Richmond, VA
Created 1 Campaign
Health + Science
Lifestyle
Social Good

Rewards

24.00 USD
FOR MUSIC LOVERS

As a thank you for your contribution to our campaign, we will send you a campaign-exclusive cleaning playlist made up of 24 songs that have been intentionally selected to capture the essence of North 24th Home as a brand. If you haven't experienced a North 24th Home playlist, you are in for a musical treat. We'll also send you a discount code for 15% off your next order -- good through the end of 2022. 

4 Supporters
Select this reward
40.00 USD
CREW LOVE

As a brand, we're all about family! As a thank you for your contribution to our campaign, we want to shout out your crew on our social media. 

This isn't any old shout out -- we'll ask you to submit a photo of your family (however you define that) and a few words about "what home means to you" to be featured on our social media!

This reward also includes a link to our campaign-exclusive cleaning playlist and discount code for 15% off your next order.

46 Left
2 Supporters
Select this reward
60.00 USD
CALLING ALL SORORS TO THE FLOOR

An exclusive candle created to honor our 22 founders and all of the Devastating Divas that carry forth the mission of Delta. With notes of pomegranate, vanilla, amber and sandalwood, you can expect a 9 oz candle with an approximate burn time of 40 hours. 

This exclusive candle will also come with a QR code that links to a cleaning playlist and a discount code for 15% off your next order. AOML. 

64 Left
16 Supporters
Select this reward
100.00 USD
CUSTOM MADE

As a thank you for your campaign contribution, we'll make a CUSTOM candle for you. Thats right -- a one of a kind candle, created just for you. We'll send you a brief survey to answer a few questions about yourself to help inform our creative process. We''ll use the information you provide to craft a candle scent exclusive to you. 

This reward also includes our campaign-exclusive playlist and a discount code for 15% off your next order.

16 Left
8 Supporters
Select this reward
150.00 USD
FOR THE ENTREPRENEURS

Starting and growing a business can be daunting, but it doesn't have to be. Connect with Toria, founder & CEO of North 24th Home, for a 60 minute small business 1:1 coaching session to help you accomplish your business goals. Coaching session (valued at $250) will be held via Zoom and will include a follow-up email with notes and action items based on our session. All sessions will be scheduled for August and September 2022. 

Coaching sessions can cover the following topics:

  • Building a brand with intentionality
  • Honing in on your brand story 
  • Approaching small business grant applications
  • Getting organized as a small business owner
  • Starting a small business on a small budget

This reward also includes a link to our campaign-exclusive playlist and a discount code for 15% off future orders.

 

9 Left
1 Supporter
Select this reward
250.00 USD
FOR THE NEAT FREAKS

As a thank you for your contribution, you will receive the full North 24th Home signature collection (all purpose cleaner, all purpose scrub, room & linen spray, and candle) + an unreleased product + a cleaning hack PDF full of all of our tips and tricks for maintaining a clean home.

You will also receive a link to our campaign-exclusive cleaning playlist and a discount code for 15% off a future order.

20 Left
4 Supporters
Select this reward